Strong User Growth and Content Ecosystem
Average mobile daily active users reached 80.73 million in March (new all-time high), up 4.9% year-over-year; MCN ecosystem expanded to over 650 premium creators with cumulative new-media reach approaching ~150 million users and a larger share of top- and mid-tier influencers, improving content quality and distribution.
Strategic Product Upgrades and AI Integration
Company completed a brand refresh and app upgrade focused on the end-to-end car purchase journey; integrated AI and large language models across content and operations (AI-powered smart radar, LLM-assisted packaging, AIGC automated content generation, reverse-funnel and intelligent distribution models) to improve relevance and operational efficiency.
New Retail and Transaction Capabilities Launched
Autohome Mall launched an online car purchase feature in two pilot cities (Shenzhen and Xi'an) with four consumer guarantees (certified sources, supervised funds, transparent pricing, refundable deposits); efforts to build an e-commerce-like transaction platform for new and used cars are underway.
International Expansion and Used-Car Platform Rollouts
Overseas content platform YesAuto went live in Thailand alongside a marketing campaign that generated >140 million views and >530,000 interactions; launched a cross-border used car export platform and a full-process used-car selling service platform (pilot in 2 cities) to support domestic and international transaction growth.
Healthy Liquidity and Capital Allocation
Cash, cash equivalents, short-term investments and other long-term investments totaled RMB 20.04 billion as of March 31, 2026; Board authorized a share repurchase program up to USD 200 million and has repurchased ~3.47 million ADS for ~USD 62.3 million (~31% of authorization to date); Board approved an interim cash dividend of ~RMB 0.5 billion for H1 and reiterated a full-year dividend commitment of >= RMB 1.5 billion.
Revenue Mix and Cost Control
Net revenues were RMB 1.05 billion for Q1 2026 with segment mix: media services RMB 163 million, lead generation services RMB 503 million, online marketplace & others RMB 382 million; cost of revenues declined to RMB 257 million from RMB 316 million in Q1 2025 (≈ -18.7%); sales & marketing expenses fell ~7%, G&A down ~8.4%, and product & development expenses were flat year-over-year.