Clinical StudiesThe submission of the NDA for cytisinicline as a treatment for smoking cessation is supported by positive data from both P3 ORCA-2 and ORCA-3 studies, demonstrating significantly higher quit rates.
Market DemandA notable 7 in 10 smokers want to quit, indicating a strong market demand for effective cessation aids.
Strategic PartnershipsA strategic partnership with Omnicom to co-develop and execute a fully integrated, AI-enabled US launch strategy for cytisinicline has been announced, pending FDA approval.