Market OpportunityThe Affordable Care Act and other federal laws and rules require most health insurance plans in the U.S. to cover some level of tobacco cessation treatments, which bodes well for the uptake of cytisinicline.
Regulatory ApprovalThe FDA has accepted its NDA for its smoking cessation treatment, cytisinicline, with a PDUFA date set for 6/20/26.
Strategic PartnershipsA strategic partnership with Omnicom to co-develop and execute a fully integrated, AI-enabled US launch strategy for cytisinicline has been announced, pending FDA approval.