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Ulta Beauty (ULTA)
NASDAQ:ULTA
ULTA Analyst Ratings
Moderate Buy
13 Buy
10 Hold
1 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
ULTA Stock 12 Month Forecast
Average Price Target
$543.05
▲(1.73% Upside)
| Highest Price Target$640.00 | Average Price Target$543.05 | Lowest Price Target$400.00 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
William Blair
―
Hold
―
Reiterated
08/25/25
Cautious Outlook for Ulta Beauty Amid Online Growth and Retail ChallengesWe believe much of this relates to the company benefiting from easier comparisons. However, the online channel still outpaced brick-and-mortar, likely owing to the ongoing ramp-up of a new online platform launched roughly a year ago, enhanced by marketing strategy and dynamics of the app. Our concern here, and the primary risk as we see it, is potential cannibalization of the retail channel, which could hit margins harder moving through the year and into 2026. In contrast to our thesis, the company is seeing a notable tailwind in lapping incremental Sephora locations, with management noting seeing a return to growth in the year after these openings. What is more, we do not believe Sephora locations in Kohl’s will be any more successful than Sephora in JCPenney long term.
Canaccord Genuity
$600→$630
Buy
18.02%
Upside
Reiterated
08/25/25
Telsey Advisory
$520→$590
Buy
10.53%
Upside
Reiterated
08/25/25
Jefferies
$425→$550
Hold
3.03%
Upside
Reiterated
08/25/25
Morgan Stanley
$550
Buy
3.03%
Upside
Reiterated
08/24/25
J.P. Morgan
$525→$600
Buy
12.40%
Upside
Reiterated
08/22/25
Barclays
$518→$589
Buy
10.34%
Upside
Upgraded
08/22/25
UBS
$525→$640
Buy
19.89%
Upside
Reiterated
08/21/25
TR | OpenAI - 4o
$592→$589
Buy
10.34%
Upside
Reiterated
08/21/25
Citi
$450→$550
Hold
3.03%
Upside
Reiterated
08/19/25
Wells Fargo
$350→$400
Sell
-25.07%
Downside
Reiterated
08/15/25
Raymond James
$500→$580
Buy
8.65%
Upside
Reiterated
08/14/25
Oppenheimer
$510→$600
Buy
12.40%
Upside
Reiterated
08/12/25
D.A. Davidson
$550→$585
Buy
9.59%
Upside
Reiterated
07/31/25
TD Cowen
$465→$550
Hold
3.03%
Upside
Reiterated
07/30/25
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
William Blair
―
Hold
―
Reiterated
08/25/25
Cautious Outlook for Ulta Beauty Amid Online Growth and Retail ChallengesWe believe much of this relates to the company benefiting from easier comparisons. However, the online channel still outpaced brick-and-mortar, likely owing to the ongoing ramp-up of a new online platform launched roughly a year ago, enhanced by marketing strategy and dynamics of the app. Our concern here, and the primary risk as we see it, is potential cannibalization of the retail channel, which could hit margins harder moving through the year and into 2026. In contrast to our thesis, the company is seeing a notable tailwind in lapping incremental Sephora locations, with management noting seeing a return to growth in the year after these openings. What is more, we do not believe Sephora locations in Kohl’s will be any more successful than Sephora in JCPenney long term.
Canaccord Genuity
$600→$630
Buy
18.02%
Upside
Reiterated
08/25/25
Telsey Advisory
$520→$590
Buy
10.53%
Upside
Reiterated
08/25/25
Jefferies
$425→$550
Hold
3.03%
Upside
Reiterated
08/25/25
Morgan Stanley
$550
Buy
3.03%
Upside
Reiterated
08/24/25
J.P. Morgan
$525→$600
Buy
12.40%
Upside
Reiterated
08/22/25
Barclays
$518→$589
Buy
10.34%
Upside
Upgraded
08/22/25
UBS
$525→$640
Buy
19.89%
Upside
Reiterated
08/21/25
TR | OpenAI - 4o
$592→$589
Buy
10.34%
Upside
Reiterated
08/21/25
Citi
$450→$550
Hold
3.03%
Upside
Reiterated
08/19/25
Wells Fargo
$350→$400
Sell
-25.07%
Downside
Reiterated
08/15/25
Raymond James
$500→$580
Buy
8.65%
Upside
Reiterated
08/14/25
Oppenheimer
$510→$600
Buy
12.40%
Upside
Reiterated
08/12/25
D.A. Davidson
$550→$585
Buy
9.59%
Upside
Reiterated
07/31/25
TD Cowen
$465→$550
Hold
3.03%
Upside
Reiterated
07/30/25
Best Analysts Covering Ulta Beauty
1 Month
xxx
Success Rate
31/47 ratings generated profit
Average Return
+2.33%
reiterated a xxx
rating 7 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 65.96% of your transactions generating a profit, with an average return of +2.33% per trade.
3 Months
xxx
Success Rate
32/47 ratings generated profit
Average Return
+6.84%
reiterated a xxx
rating 7 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 68.09% of your transactions generating a profit, with an average return of +6.84% per trade.
1 Year
Success Rate
35/47 ratings generated profit
Average Return
+19.45%
reiterated a buy rating 7 days ago
Copying Christopher Horvers's trades and holding each position for 1 Year would result in 74.47% of your transactions generating a profit, with an average return of +19.45% per trade.
2 Years
xxx
Success Rate
37/47 ratings generated profit
Average Return
+26.87%
reiterated a xxx
rating 7 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 78.72% of your transactions generating a profit, with an average return of +26.87% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
ULTA Analyst Recommendation Trends
Rating
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Strong Buy
1
1
0
0
0
Buy
21
36
32
36
30
Hold
12
23
18
20
14
Sell
4
5
4
3
2
Strong Sell
0
0
0
0
0
total
38
65
54
59
46
Each month's total comprises the sum of three months' worth of ratings.
ULTA Financial Forecast
ULTA Stock Forecast FAQ
What is ULTA’s average 12-month price target, according to analysts?
Based on analyst ratings, Ulta Beauty’s 12-month average price target is 543.05.
What is ULTA’s upside potential, based on the analysts’ average price target?
Ulta Beauty has 1.73% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is ULTA a Buy, Sell or Hold?
Ulta Beauty has a consensus rating of Moderate Buy which is based on 13 buy ratings, 10 hold ratings and 1 sell ratings.
What is Ulta Beauty’s price target?
The average price target for Ulta Beauty is 543.05. This is based on 24 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $640.00 ,the lowest forecast is $400.00. The average price target represents 1.73% Increase from the current price of $533.81.
The highest analyst price target is $640.00 ,the lowest forecast is $400.00. The average price target represents 1.73% Increase from the current price of $533.81.
What do analysts say about Ulta Beauty?
Ulta Beauty’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 24 Wall Streets Analysts.
How can I buy shares of ULTA?
Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.