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Peloton Interactive (PTON)
:PTON
PTON Analyst Ratings
Moderate Buy
5 Buy
6 Hold
0 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
PTON Stock 12 Month Forecast
Average Price Target
$8.72
▲(22.64% Upside)
| Highest Price Target$11.00 | Average Price Target$8.72 | Lowest Price Target$5.75 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
TipRanks
$6.5
Hold
-8.58%
Downside
Reiterated
08/02/25
Peloton's overall score is driven by its challenging financial performance, reflected in ongoing profitability issues and high leverage. While the earnings call provided positive guidance and strategic improvements, the negative valuation metrics and mixed technical signals temper the overall outlook.
Morgan Stanley
$4→$5.75
Hold
-19.13%
Downside
Reiterated
08/04/25
Peloton Interactive: Hold Rating Amid Price Increase and Market UncertaintiesWe see a high probability of a subscription price increase which could drive ~ $130M in incremental EBITDA...: Over the past quarter, the debate on PTON has largely centered on the likelihood, magnitude, and timing of a price increase. We believe a price increase is likely to come in FY26, which we now build into our base case. We model a $5/mo. price increase starting on Jan. 1st 2026, leading to half a year of impact in FY26. For sizing, we sensitize based on the incremental margin & one-off subscriber churn. Assuming 90% incremental margins & ~100 bps of subscriber churn, we estimate the price increase will contribute $146M/$130M of annualized revenue/EBITDA ( Exhibit 1 ).
Telsey Advisory
$8
Hold
12.52%
Upside
Reiterated
08/01/25
UBS
$7.5→$11
Buy
54.71%
Upside
Upgraded
07/30/25
Bernstein
―
Hold
―
Reiterated
07/29/25
Bank of America Securities
$9.5
Buy
33.61%
Upside
Reiterated
06/17/25
Truist Financial
―
Buy
―
Reiterated
06/13/25
Canaccord Genuity
$10
Buy
40.65%
Upside
Reiterated
06/04/25
Citi
$10→$8.5
Hold
19.55%
Upside
Reiterated
05/26/25
Macquarie
$10
Buy
40.65%
Upside
Upgraded
05/13/25
Needham
―
Hold
―
Reiterated
05/09/25
J.P. Morgan
$7
Hold
-1.55%
Downside
Reiterated
05/08/25
Citizens JMP
―
Hold
―
Reiterated
04/14/25
Deutsche Bank
$8.6→$6.6
Buy
-7.17%
Downside
Upgraded
04/14/25
Argus Research
$15
Buy
110.97%
Upside
Upgraded
02/10/25
Peloton (PTON) Wins Dismissal of Lawsuit Over 2.2M Bikes Recall - TipRanks.comThe analyst expects Peloton to benefit from strong demand for in-home health and fitness subscription services, and ongoing cost-cutting efforts. Further, Staszak believes PTONs new CEO, Peter Stern, can effectively reduce debt, boost subscriber growth, and improve customer retention.
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
TipRanks
$6.5
Hold
-8.58%
Downside
Reiterated
08/02/25
Peloton's overall score is driven by its challenging financial performance, reflected in ongoing profitability issues and high leverage. While the earnings call provided positive guidance and strategic improvements, the negative valuation metrics and mixed technical signals temper the overall outlook.
Morgan Stanley
$4→$5.75
Hold
-19.13%
Downside
Reiterated
08/04/25
Peloton Interactive: Hold Rating Amid Price Increase and Market UncertaintiesWe see a high probability of a subscription price increase which could drive ~ $130M in incremental EBITDA...: Over the past quarter, the debate on PTON has largely centered on the likelihood, magnitude, and timing of a price increase. We believe a price increase is likely to come in FY26, which we now build into our base case. We model a $5/mo. price increase starting on Jan. 1st 2026, leading to half a year of impact in FY26. For sizing, we sensitize based on the incremental margin & one-off subscriber churn. Assuming 90% incremental margins & ~100 bps of subscriber churn, we estimate the price increase will contribute $146M/$130M of annualized revenue/EBITDA ( Exhibit 1 ).
Telsey Advisory
$8
Hold
12.52%
Upside
Reiterated
08/01/25
UBS
$7.5→$11
Buy
54.71%
Upside
Upgraded
07/30/25
Bernstein
―
Hold
―
Reiterated
07/29/25
Bank of America Securities
$9.5
Buy
33.61%
Upside
Reiterated
06/17/25
Truist Financial
―
Buy
―
Reiterated
06/13/25
Canaccord Genuity
$10
Buy
40.65%
Upside
Reiterated
06/04/25
Citi
$10→$8.5
Hold
19.55%
Upside
Reiterated
05/26/25
Macquarie
$10
Buy
40.65%
Upside
Upgraded
05/13/25
Needham
―
Hold
―
Reiterated
05/09/25
J.P. Morgan
$7
Hold
-1.55%
Downside
Reiterated
05/08/25
Citizens JMP
―
Hold
―
Reiterated
04/14/25
Deutsche Bank
$8.6→$6.6
Buy
-7.17%
Downside
Upgraded
04/14/25
Argus Research
$15
Buy
110.97%
Upside
Upgraded
02/10/25
Peloton (PTON) Wins Dismissal of Lawsuit Over 2.2M Bikes Recall - TipRanks.comThe analyst expects Peloton to benefit from strong demand for in-home health and fitness subscription services, and ongoing cost-cutting efforts. Further, Staszak believes PTONs new CEO, Peter Stern, can effectively reduce debt, boost subscriber growth, and improve customer retention.
Best Analysts Covering Peloton Interactive
1 Month
xxx
Success Rate
6/10 ratings generated profit
Average Return
+9.41%
upgraded a xxx
rating 9 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 60.00% of your transactions generating a profit, with an average return of +9.41% per trade.
3 Months
xxx
Success Rate
7/12 ratings generated profit
Average Return
+1.08%
reiterated a xxx
rating 2 months ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 58.33% of your transactions generating a profit, with an average return of +1.08% per trade.
1 Year
Success Rate
7/10 ratings generated profit
Average Return
+23.87%
upgraded a buy rating 9 days ago
Copying Arpine Kocharyan's trades and holding each position for 1 Year would result in 70.00% of your transactions generating a profit, with an average return of +23.87% per trade.
2 Years
xxx
Success Rate
6/10 ratings generated profit
Average Return
+11.39%
upgraded a xxx
rating 9 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 60.00% of your transactions generating a profit, with an average return of +11.39% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
PTON Analyst Recommendation Trends
Rating
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Strong Buy
3
3
4
2
1
Buy
4
4
6
6
4
Hold
30
24
26
25
15
Sell
0
0
0
0
0
Strong Sell
0
0
0
0
0
total
37
31
36
33
20
Each month's total comprises the sum of three months' worth of ratings.
PTON Financial Forecast
PTON Stock Forecast FAQ
What is PTON’s average 12-month price target, according to analysts?
Based on analyst ratings, Peloton Interactive’s 12-month average price target is 8.72.
What is PTON’s upside potential, based on the analysts’ average price target?
Peloton Interactive has 22.64% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is PTON a Buy, Sell or Hold?
Peloton Interactive has a consensus rating of Moderate Buy which is based on 5 buy ratings, 6 hold ratings and 0 sell ratings.
What is Peloton Interactive’s price target?
The average price target for Peloton Interactive is 8.72. This is based on 11 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $11.00 ,the lowest forecast is $5.75. The average price target represents 22.64% Increase from the current price of $7.11.
The highest analyst price target is $11.00 ,the lowest forecast is $5.75. The average price target represents 22.64% Increase from the current price of $7.11.
What do analysts say about Peloton Interactive?
Peloton Interactive’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 11 Wall Streets Analysts.
How can I buy shares of PTON?
Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.