Total Revenue and Growth
Total net revenue of RMB 30.6 billion in Q1 2026, representing a ~6% year-over-year increase. Games and related value-added services drove the majority of revenue at RMB 25.7 billion (up 7% YoY).
Online Games Strong Performance
Net revenues from online games reached RMB 25.1 billion, up 18% quarter-over-quarter and 7% year-over-year, driven by higher revenue from self-developed titles and sustained player engagement.
Gross Margin Expansion
Overall gross profit margin improved to 69.4% (from 54.1% a year ago). Gross margin for games rose to 74.8% (vs. 68.8% YoY), reflecting lower platform revenue-sharing costs and higher mix of higher-margin game revenue.
Profitability and Cash Position
Non-GAAP net income attributable to shareholders was RMB 11.3 billion (USD ~1.6 billion), broadly stable year-over-year. Non-GAAP basic earnings were USD 0.51 per ADS. Net cash position increased to RMB 167.2 billion from RMB 153.5 billion at end-2025.
Dividend and Capital Return Program
Board approved a cash dividend of USD 0.44 per share for the quarter. Management continues its USD 5 billion share repurchase program (repurchases ongoing).
Flagship Title Successes (Global & Domestic)
Where Winds Meet: global phenomenon since overseas launch, consistently high engagement, major updates (including v1.6) and reached #2 on Steam's global top-seller chart. Multiple other titles achieved strong milestones: Marvel-related title reached #2 on Steam U.S. chart; crossover and anniversary events (e.g., BlackStripe second anniversary) produced record daily active users for those titles; several MMOs and franchises reported record or multi-year highs in player activity and revenue.
Pipeline and New Titles Progress
New titles in development (e.g., Radome and Enanta) reported steady progress with positive testing feedback and a targeted Q3 launch window for one title, indicating continued investment in future growth drivers.
Third-Party & Blizzard Title Localized Success
Localized operations for Blizzard titles strengthened retention and engagement in China (e.g., WoW Midnight expansion launched March 3; Diablo IV expansion and Diablo II update increased monthly active users).
AI, Learning Services and Product Innovation
Advanced AI-native strategy: continued iteration on large language models and AI integration across the ecosystem. Youdao showed growth in AI-enabled subscription offerings and added new AI-native applications and knowledge-base capabilities.
ESG and External Recognition
Published 7th annual ESG report; reduced greenhouse gas emissions by 12% YoY through energy efficiency improvements. MSCI upgraded NetEase to AAA (media & entertainment industry leader). Included in Forbes' World's Best Employers list for 9 consecutive years.