Eyecare Business Growth
Sales from eyecare products reached $4.8 million for the first half of 2024, showing growth in the eyecare segment driven by Avenova branded products.
Increase in Subscription Customers
The number of Avenova Subscribe & Save customers on Amazon increased by 123% since the beginning of 2022, 64% since the beginning of 2023, and 16% for the first 6 months of 2024.
Record Prime Day Sales
Avenova sales were 17% higher than Prime Day 2023 and 40% higher than Prime Day 2022.
Gross Margin Improvement
Gross margin on net product revenue for Q2 2024 was 66%, compared with 49% for Q2 2023, due to increased sales of higher-margin eyecare products.
Reduction in Marketing Expenses
Sales and marketing expenses for Q2 2024 declined 13% from the prior year, highlighting improved cost efficiency.