Global RevPAR Growth and Raised Guidance
Global RevPAR rose 4.2% in Q1 and management raised full-year global RevPAR guidance to +2% to +3% (up from prior guidance), reflecting outperformance in Q1 and continued strength in U.S. & Canada and Greater China.
U.S. & Canada Strength Across Chain Scales
RevPAR in the U.S. & Canada increased 4.0% in Q1 with luxury up nearly 7% and select service up 3.5% (a meaningful improvement from down >1% in Q4), indicating broad-based recovery across tiers.
International and APAC Recovery
International RevPAR rose 4.6% in Q1; APAC RevPAR increased over 7% driven by ADR growth and stronger demand from Chinese guests; Greater China RevPAR rose nearly 6%, with Hong Kong and Hainan up ~20% YoY.
Strong Fee and Earnings Performance
Total gross fee revenues rose 12% YoY to $1.43 billion in Q1. Adjusted EBITDA increased 15% to $1.4 billion and adjusted diluted EPS grew 17% to $2.72.
Robust Development and Pipeline
Record Q1 global signings were up 9% YoY; net rooms growth was 4.5% on a trailing 12-month basis through March; global pipeline grew >5% YoY to ~618,000 rooms with 43% of pipeline rooms under construction.
Conversions Driving Growth
Conversions remained a significant growth driver, representing over 35% of signings and over 40% of openings in the quarter, supporting expectations for 4.5%–5% net rooms growth for the year.
Credit Card & Residential Fee Momentum
Co-branded credit card fees increased ~37% in Q1 and are expected to increase ~35% for the full year; residential branding fees rose >70% in Q1 and full-year guidance raised to +45% to +50%.
Large Loyalty Base and Direct Booking Focus
Marriott Bonvoy reached nearly 283 million members. Management highlighted ongoing card rollouts (37 cards across 13 countries) and tech/AI initiatives to drive direct bookings and guest personalization.
Technology Transformation and AI Initiatives
Marriott migrated its 1,000th hotel to the new tech ecosystem and plans a phased rollout of natural language/conversational search on marriott.com and the app by end of Q2; AI pilots in customer engagement and sales tools are underway.
Upgraded Full-Year Financial Targets and Capital Return
Full-year gross fee guidance increased to $5.93–$5.99 billion (up ~9%–10%); adjusted EBITDA guidance raised to ~$5.88–$5.97 billion (+9%–11%); full-year adjusted diluted EPS guidance $11.38–$11.63 (+14%–16%); expected shareholder returns >$4.4 billion in 2026.