Fourth Quarter Revenue Growth
Sales reached MXN 14.1 billion in Q4, up 2.1% year-over-year, with sequential sales growth of 4.8% versus Q3.
Consumer Products Outperformance
Consumer Products expanded 5.5% in Q4, driven by volume growth of 1.4% and price/mix improvement of 4.1%; sequential Consumer Products growth was 8.5%.
Margin and Profitability Improvement in Q4
Gross profit increased 5.4% and gross margin reached 40.4%; operating profit grew 9.2% with operating margin at 22.9%; Q4 EBITDA was MXN 3.7 billion (+6%) with an EBITDA margin of 26.4% (100 bps YoY expansion and 140 bps sequential improvement).
Cost Reduction Program Delivery
Cost reduction initiatives generated approximately MXN 500 million in savings in Q4 and MXN 1.95 billion for full-year 2025, driven by sourcing, materials optimization and process improvements.
Supportive FX and Favorable Raw Material Mix
Average peso appreciation of roughly 8% in Q4 provided tailwinds; several input costs (virgin fibers, recycled fibers, SAM, resins) were favorable quarter-over-quarter, partly offset by higher fluff costs.
Strong Cash Generation and Balance Sheet
Record full-year sales of MXN 55.4 billion (+1.1% FY), full-year EBITDA MXN 14.1 billion (25.5% of sales), cash balance MXN 9.7 billion, net debt/EBITDA 1.0x and EBITDA to net interest coverage ~10x; repaid MXN 3.7 billion of debt, paid MXN 6.2 billion in dividends and repurchased nearly 43 million shares (1.4%).
Strategic Growth Initiatives
Accelerating innovation and premiumization (e.g., Cottonelle, Huggies, new feminine and incontinence products), entry and ramp-up in pet food with early traction, and planned participation in private label with a dedicated team and assets.
CapEx and Capital Allocation Discipline
Invested MXN 1.8 billion in CapEx focused on technology upgrades, efficiencies and capacity additions; Board to propose a high-single-digit dividend increase and a significant share repurchase program.