Direct-to-consumer Mail-order And E‑commerce (BELLE MAISON)Owning the BELLE MAISON catalog and e‑commerce channels gives Senshukai direct customer relationships, first‑party data and control of merchandising and fulfillment. These durable capabilities support repeat sales, targeted marketing and margin retention versus wholesale dependency.
Stable Gross Margins (~48–51%)Consistently steady gross margins near 48–51% provide structural resilience: product economics remain favorable and there is inherent buffer to cover distribution and marketing. This margin stability supports long‑term recovery if revenue trends stabilize or scale is regained.
Conservative Balance Sheet With Very Low LeverageMaterial reduction in leverage to ~0.02 and sizeable equity provide a durable financial cushion. Low debt limits solvency risk, preserves financial flexibility for restructuring or investment, and increases capacity to withstand continued operating weakness without immediate refinancing pressure.