Negative Free Cash FlowNegative FCF despite improved operating cash flow suggests capex or working-capital outlays are consuming cash. Persistent negative FCF can constrain reinvestment or force external financing, limiting strategic flexibility and slowing product rollout or international expansion.
Rising Debt Need MonitoringEven from a low base, an upward debt trend reduces the margin of safety provided by conservative leverage. If debt growth continues while FCF is negative, interest and covenant risk rise, potentially pressuring cash available for growth and dividends.
Channel Concentration RiskHeavy reliance on retailer and influencer partnerships concentrates go-to-market risk: partner performance or changes in platform economics can materially affect customer acquisition and margins. Limited direct control over channels can amplify volatility in sales durability.