Strong GMV and Orders Growth
Physical goods GMV grew 38% year-over-year (adjusted for perimeter effects) and physical goods orders grew 32% year-over-year (adjusted for perimeter effects), with growth accelerating through Q4 including seasonal uplift from Black Friday.
Revenue and Gross Profit Expansion
Revenue was USD 61.4 million, up 34% year-over-year (24% constant currency). Gross profit rose 43% year-over-year (31% constant currency) to USD 34.2 million and gross profit margin improved to 12.2% of GMV from 11.6% a year earlier.
Improving Profitability and Operating Efficiency
Adjusted EBITDA loss narrowed to negative USD 7.3 million from negative USD 13.7 million a year earlier, loss before income tax declined 45% year-over-year (17% on a constant currency basis), and quarterly cash burn fell to USD 4.7 million in Q4 from USD 15.8 million in Q3.
Unit Cost Improvements in Fulfillment
Fulfillment cost per order improved to USD 1.97, a 12% reduction year-over-year (20% reduction constant currency), reflecting productivity gains, automation and better 3PL rates.
Customer Engagement and Retention Gains
Quarterly active customers increased 26% year-over-year (adjusted for perimeter), and repeat behavior improved—46% of new customers from Q3 '25 made a repeat purchase within 90 days versus 42% in Q3 '24.
Top Market Performance and Geographic Expansion
Notable country-level momentum: Nigeria physical goods GMV +50% YoY and orders +33%; Kenya orders +50% and GMV +48%; Ghana orders +82% and GMV +124%; Ivory Coast GMV +31% and orders +15%; Egypt orders +23% and underlying GMV (ex-corporate) +56%.
International Sourcing and Assortment Scale
International gross items reached 6.1 million in Q4, up over 80% YoY, and a new sourcing office in Yiwu, China was opened to deepen assortment (especially home and fashion categories) and improve price competitiveness.
Cost Base Discipline and Headcount Reduction
Headcount declined 7% in 2025 to approximately 2,010 employees; technology and content expenses fell 6% YoY (8% constant currency); G&A (ex-SBP) effectively flat (+1% YoY, -3% cc) with staff costs in G&A down 18%.
Diversifying and Growing Revenue Streams
Marketplace revenue was USD 31.0M (+36% YoY, +24% cc); third-party sales USD 26.7M (+33% YoY, +22% cc); marketing & advertising revenue USD 2.9M (+42% YoY, +33% cc); value-added services revenue USD 1.4M (+79% YoY, +64% cc).
Strong Liquidity and Working Capital Improvement
Liquidity at quarter-end was USD 77.8M (USD 76.7M cash), net cash flow used in operating activities was USD 1.7M for Q4 with a positive working capital impact of USD 9.6M, and management believes existing liquidity is sufficient to reach profitability without raising additional capital.
Clear Profitability Targets and 2026 Guidance
Company reiterated targets: adjusted EBITDA breakeven and positive cash flow in Q4 2026; full-year profitability and positive cash flow in 2027. 2026 guidance: GMV growth of 27–32% (adjusted) and adjusted EBITDA in the range of negative USD 25M to negative USD 30M.