Improved Loss Projections
Loss before income tax guidance improved to $50 million to $55 million for 2025, down from previous guidance of $65 million to $70 million.
Physical Goods Orders Growth
Increased guidance for physical goods orders growth to 20% to 25%, up from 15% to 20%.
Cost Reduction Success
Fulfillment expense per order decreased to $2.1, a 14% reduction year-over-year.
Positive Customer Engagement
Quarterly active customers increased from 1.9 million in Q1'24 to 2.1 million in Q1'25, a 15% growth.
International Vendor Growth
International orders from Chinese vendors increased by 61% year-over-year.
Strategic Expansion
Expanding logistics services, such as Jumia Deliveries, to Nigeria after successful pilot in Ivory Coast.