Strong Revenue Growth
Total revenue rose 28.8% year‑over‑year to RMB 3.86 billion in FY2025, driven by core photo, video and design products which grew 41.6% YoY to RMB 2.95 billion.
Material Increase in Adjusted Profitability
Adjusted net profit attributable to owners increased 64.7% YoY to approximately RMB 970 million, reflecting improved operating leverage as gross profit grew faster than operating expenses.
Healthy Gross Profit and Margin
Gross profit increased 24.6% YoY to RMB 2.84 billion with a gross margin of 73.6% (restated 2024 margin 76%), indicating a still-high margin profile for core imaging businesses despite a modest mix-driven decline.
User and Subscriber Expansion
Monthly active users (MAU) grew 3.8% YoY to 276 million and paying subscribers rose 34.1% YoY to 16.91 million, with paying subscribers of productivity tools up 67.4% YoY.
Productivity Adoption and ARPU Momentum
Subscription penetration for productivity tools reached 9% (up 3.1 percentage points YoY). Management reported higher ARPU trends driven by productivity tools and token/agent consumption, and expects further ARPU upside from premium production offerings.
International Expansion and Global Recognition
Revenue from international markets grew 37.4% YoY and accounted for 38% of total revenue (up 2 percentage points). Meitu topped app store charts (overall in 52 countries and category charts in over 110) and ranked #1 in photo/video/design on a16z’s GenAI mobile apps list (4 apps included), demonstrating globalization traction.
AI Agent Product Traction
DesignKit e‑commerce agent showed ~50% save rate (users save at least 1 output per 2 outputs); Kaipai agent penetration increased to ~11%, and agents were cited as a primary driver of recent revenue growth on web and app portals since December 2025.
Capital Allocation & Governance Signal
Board approved a share buyback plan of up to HKD 300 million (valid 1 year), signaling management confidence in business prospects and capital returns to shareholders.