Strong North America DTC Performance
In North America, DTC comparable sales grew 3% in Q3 with a 22% increase in December, driven by marketing activation and strategic team execution.
Successful Snow Goose Launch
The Snow Goose capsule collection achieved a record 30 billion media impressions, with 25% of buyers also purchasing mainline products and a 3-year high in US search interest.
Inventory Management Improvements
Q3 inventory decreased 15% year-over-year, marking the fifth consecutive quarter of reduction, reflecting improved planning and operational processes.
EMEA and Japan Growth
EMEA saw improved conversion rates despite traffic challenges, and Japan's DTC performance improved significantly year-over-year with two new store openings.
Gross Margin Expansion
Gross margin expanded by 70 basis points to 74.4%, driven by favorable pricing and reduced inventory provisions.