Hold Rating on Canada Goose Amid Growth Potential and Strategic ChallengesWe are Hold rated but based on our store and product checks we believe the brand is getting bolder, stronger, and more relevant & this could be early innings of continued topline momentum. The future of Canada Goose. We don't necessarily view Canada Goose as a "fashion brand"; however, we note our view that superior brands need cultural relevance, exciting storytelling, and emotional connectivity in conjunction with performance and quality to drive a spread between cost of goods sold and higher prices. Canada Goose has stood for warmth, robust quality, and function – the "lifestyle" journey ahead into non-heavyweight categories such as lighter weight jackets, sweaters, footwear, accessories, and other items will also rely upon investments and synchronization on how the brand should make customers "feel" as well.