Macroeconomic ChallengesPrimark is most exposed to lower-income consumers, who are at risk from the slowdown in disposable spending power, particularly as the UK is its largest market.
Margin PressureThere is an increased risk of margin pressure from cost headwinds and heightened investments, making Primark most at risk from macroeconomic challenges.
Market SharePrimark’s market share has now fully normalized post-pandemic, and growth is increasingly dependent on volumes, which are already tracking negative.