Geographical ExpansionPernod Ricard has established a strong presence beyond the US and China, with double-digit growth from 2019 to 2024 in Brazil, Poland, Turkey, and Japan.
Growth StrategyThe company is focusing on expanding Absolut, Olmeca, and Jameson in China, which are gaining traction as consumers shift toward spirit cocktails and by-the-glass purchases.
Market RecoveryThe company expects a stronger 4Q25, supported by recovering momentum in India as regulatory issues ease, a lower comparison base, and an Easter-related boost.