Government Sector Growth
In Q2, Forrester booked several significant contracts with U.S. state and local governments and European federal agencies, driven by competitive wins and interest in research-focused generative AI applications.
Sales Pipeline Increase
The total sales pipeline increased by 15% from Q1 of 2025, indicating growing potential for future sales and conversions.
New Research Constructs
Forrester debuted two new research frameworks: the Buying Networks research series for B2B and the Total Experience Score for B2C, which are resonating well with clients.
Event Attendance Increase
There was an 11% and 21% increase in on-site attendees at the CX Summits in North America and Europe, respectively, with satisfaction scores reaching an all-time high.
Improvement in AI Research Tool, Izola
Izola now can draw answers from graphics and charts in reports, with client usage increasing by 22% and prompts up 44% quarter-over-quarter.