AI Adoption and Product Momentum
Forrester AI (formerly iZola) saw strong engagement: unique users up 55% year-over-year in Q4 and prompts up 65% year-over-year. AI Access, launched in September 2025, generated over $5,000,000 in bookings in 2025, accelerated deal cycle time by ~50%, and contributed materially to new-client wins and the Q4 sequential increase in client count.
Improving Retention Metrics
Client retention reached 87% (improved several points during the year; management cites a four-point year-over-year improvement), and client count increased sequentially in Q4 for the first time since 2021, driven in part by AI Access and retention lifecycle execution.
Shift to Multiyear Contract Mix
The percentage of contract value (CV) in multiyear deals rose to 72% at year-end (up from 69% in 2024), improving forward revenue visibility for subscription research.
Strong Cash Position and Free Cash Flow
Full-year free cash flow was $18,000,000 and cash flow from operations was $21,100,000. The company ended the quarter with approximately $127,700,000 in cash and only $35,000,000 in debt, and retains over $77,000,000 of its share repurchase authorization.
Cost Reductions and Expense Discipline
Adjusted operating expenses decreased 2% in Q4 and 7% for the full year, driven by labor reductions, benefits savings, and facility consolidation; headcount was down ~6% year-over-year in Q4, and restructuring targets are intended to better align costs with revenue.
Research Business Relative Resilience
Research revenue demonstrated smaller declines than other segments: Research revenue was $76.6M in Q4 and $295.6M for the year (down 4% and 7% respectively), and Research CV was $292.4M as of 12/31/2025 (down 6% YoY)—supporting management's strategy to focus the company on higher-margin subscription research.
Clear Strategic Roadmap for 2026
Management outlined four focused initiatives for returning to contract value growth in 2026: executing the retention lifecycle, expanding product options and embedding Forrester AI, improving go-to-market execution under new sales leadership, and producing more actionable, data-rich research (Blueprints, all-seasons research, expanded proprietary data).