Revenue and Margin Increase
Increased full year revenue guidance to $44.8 million to $45.2 billion, up about $1 billion at the midpoint. Operating margin target increased from 29% to 30%.
Ad Sales Growth
Ad sales on pace to roughly double revenue this year, with results in line or better than targets.
Strong Content Slate for H2 2025 and 2026
Exciting lineup of returning hits and new titles, including Squid Game 3, Stranger Things, and upcoming movies like a new Knives Out film.
Successful U.S. Ad Suite Rollout
Successful completion of Netflix ad suite rollout, leading to increased programmatic buying.
Positive Engagement Metrics
Stable retention rates, no significant shifts in plan mix, and engagement growth expected to improve with strong content slate.
Partnership with TF1 in France
Strategic partnership with TF1 to expand local content offering in France, leveraging new capabilities like live and ads.
Innovations in AI and VFX
Use of AI-powered tools for visual effects, improving production speed and cost-efficiency.