Record Ad Sales Growth
Netflix achieved its best ad sales quarter ever in Q3 2025, with ad revenue on track to more than double this year.
Highest Quarterly View Share
Netflix achieved its highest quarterly view share ever in the US at 8.6% and in the UK at 9.4% in Q3 2025.
K-Pop Demon Hunters Success
K-Pop Demon Hunters became Netflix's most popular film ever, leading to a partnership with Mattel and Hasbro as global co-master toy licensees.
Engagement and Programming Expansion
Total view hours grew faster in Q3 2025 than in the first half of the year, with a diverse slate of upcoming content in Q4 2025 and 2026.
Exciting Live Event Success
The Canelo Crawford fight was the most viewed men's championship fight of the century, with over 41 million live plus one viewers.