Strong 2025 Financial Performance
Netflix delivered 16% revenue growth and roughly 30% operating profit growth in 2025, expanded margins, and grew key free cash flow. Advertising sales grew ~2.5x in 2025.
Ambitious 2026 Financial Outlook
Management guided 2026 revenue of $51 billion (up ~14% year-over-year) and targeted a 31.5% operating margin (up ~2 percentage points versus prior year; about +2.5 pts excluding ~0.5 ppt M&A drag).
Advertising Momentum and Roadmap
Ad business scaled rapidly (2.5x growth in 2025) and management expects it to roughly double again in 2026 to about $3 billion. They are building an in-house ad tech stack (ad server rollout starting in Canada) and see narrowing ARM gaps and meaningful upside from improved fill rates, inventory and advertiser demand.
Robust Content Slate and Investment Discipline
Content amortization expected to increase ~10% in 2026 with a content cash-to-amortization ratio maintained at ~1.1x. Management reiterated a ~$17 billion cash content spend target (including expanded live/sports), emphasizing investment across series, films, licensed titles, podcasts and live events while growing content spend slower than revenue to expand margins.
Improving Engagement Quality and Retention
Total view hours grew ~2% year-over-year (adding ~1.5 billion hours). Viewing of branded originals rose ~9% in H2 versus ~7% in H1 and represented ~half of overall viewing. Churn improved year-over-year in the quarter, customer satisfaction and management’s primary quality metric reached all-time highs, and retention described as among the best in the industry.
Product, Games and Live Innovation
Progress on product and new formats: new TV UI (biggest update in a decade) and new mobile UI planned in 2026, vertical video tests underway, cloud-first gaming rollout expanded (TV cloud games now accessible to ~1/3 of members), and live programming scaled to >200 events with plans to expand internationally (e.g., World Baseball Classic in Japan).
Strategic M&A Opportunity — Warner Bros.
Management views the planned Warner Bros. acquisition as a strategic accelerant — pro forma the combined business would have ~85% of revenues from Netflix’s core areas. Management highlighted complementary HBO IP, a mature theatrical business (~$4B global box office cited) and expanded production capacity to drive growth and product differentiation.
Large Long-Term TAM and Room to Grow
Management emphasized material upside: Netflix is under 10% of TV time in major markets and roughly 7% of addressable consumer/ad spend, with hundreds of millions of households still to sign up — signaling multi-year organic growth opportunity.