Strong adidas Brand Sales Growth
Adidas brand sales grew 13% currency-neutral in FY25 (17%/12%/12%/11% by quarter) and the total company grew 10% currency-neutral (reported +5%). Operational top-line growth for the adidas brand was approximately EUR 2.8 billion in FY25.
Material Profitability Improvement
Full-year operating profit (EBIT) reached EUR 2.056 billion, up 54% year-over-year. Q4 profit was ~EUR 164 million (nearly 3x prior year Q4). Net income rose 67% and basic EPS increased ~76%.
Gross Margin Recovery and Quality of Sales
Q4 gross margin was nearly 51% and the company highlighted full-year margin levels approaching ~52% (excluding YEEZY). Management emphasized disciplined pricing/discounting and improved product/mix as drivers of margin expansion.
Broad-Based Geographic Strength
Multiple regions showed double-digit growth: Greater China +13%, Japan & South Korea +14%, Latin America +22%, Emerging Markets +17%; North America and Europe each grew ~10% in FY25.
Category and Channel Momentum
Apparel grew 15% (outpacing footwear at 12%), Performance +15%, Lifestyle +12%, Running +29% full-year (Q4 +36%), Football +12%. D2C/wholesale mix stable at ~40/60; brick-and-mortar comped and e-commerce showed strong recovery.
Retail Expansion and Inventory Freshness
Opened 247 stores and closed 158 for ~+90 net store openings. Inventory reported up (see lowlights) but 72% of inventory was goods-on-hand (current season) and only ~7% not current-season (factory outlets), indicating recent replenishment rather than aged stock.
Improved Balance Sheet and Capital Returns
Net leverage improved from >3x to ~1.4x. Company proposed a 40% dividend increase to EUR 2.80 per share (payout ~36%) and announced a share buyback program up to EUR 1 billion for 2026 (first tranche EUR 500m; ~EUR 400m executed at time of call).
Mid-Term Growth Roadmap
Guidance for FY26: high single-digit adidas brand growth in local currencies and EBIT ~EUR 2.3 billion. Management reiterated a plan to add ~EUR 2 billion in revenue each year into 2027/28 with an objective of >10% EBIT by FY27/28 and mid-teens CAGR in operating profit.
Product & Brand Momentum
Notable product successes and innovation pipeline: adizero and Evo SL (Running), new Hyperboost foam (40% lighter than prior Boost), stronger apparel designs, momentum in football and basketball visibility, and successful lifestyle collaborations (e.g., Bad Bunny, Pharrell).