Strong Revenue Growth
Adidas achieved a revenue of €23.6 billion in 2024, marking a 12% currency-neutral growth. The gross margin improved to 50.8%, a 330 basis point increase, showcasing effective product placement and reduced discounting.
Market Performance
Double-digit growth was observed in all markets except Japan and South Korea, with notable performances in North America (up double digits in Q4) and Greater China (up 10%).
Innovative Product Launches
Adidas launched several successful products, including the Terrex shoes, Samba, Gazelle, and the new Evo SL running shoes, which have been met with high demand.
Partnerships and Sponsorships
Adidas secured key partnerships, including Mercedes AMG Petronas and sports figures like Bonmati, Yamal, and Travis Hunter, enhancing brand visibility and market penetration.
Operational Efficiency
The company achieved significant improvements in operating working capital, reducing it from 25.7% to 19.7%, indicating effective inventory and receivables management.
Sustainability Achievements
Adidas made progress on ESG goals, reducing carbon intensity per product by over 5% and achieving nearly 100% recycled polyester usage.