Quarterly Revenue Growth
Total net revenues for Q4 2025 reached RMB 1.6 billion, a 16.8% year-over-year increase, driven by the return-to-growth in Learning Services and strong Online Marketing performance.
Full-Year Revenue and Profit Momentum
Total net revenues for 2025 were RMB 5.9 billion, up 5.0% year-over-year; operating profit grew to RMB 221.3 million, up 48.7% year-over-year.
First Full-Year Positive Operating Cash Flow
Youdao achieved its first full-year net cash inflow from operating activities in 2025 of RMB 55.2 million versus a net cash outflow of RMB 67.9 million in 2024; Q4 operating cash flow was RMB 184.2 million, up 16.4% year-over-year.
Learning Services Return to Growth
Learning Services Q4 net revenues were RMB 727.2 million, up 17.7% year-over-year; digital content services RMB 436.1 million (+12.2% YoY); Youdao Lingshi revenue surged >40% YoY with retention rates >75% (≈ +5 percentage points).
Rapid Expansion of AI-Driven Subscriptions
AI-driven subscription sales exceeded RMB 100 million in Q4 (>80% YoY increase) and totaled ~RMB 400 million for full-year 2025 (annual growth >50%), supported by products like Scholar AI and AI simultaneous interpretation.
Strong Online Marketing Growth
Online marketing Q4 net revenues were RMB 660.9 million, up 37.2% YoY; full-year online marketing revenues up 28.5% to RMB 2.5 billion. Gaming and AI-app marketing each grew ~50% YoY in the quarter; overseas KOL revenues also rose >50% YoY.
Operational Profitability Streak
Q4 operating profit was RMB 60.2 million, marking the sixth consecutive quarter of operating profitability; operating profit increased materially year-over-year for the full year.
Recognition and Product Innovation
Youdao received industry awards (e.g., CNR Industry Benchmark Education Group; QubitAI Outstanding AI Product), launched new AI products (English AI essay grading, Youdao Lobster AI agent) and formed a partnership with Turnitin to accelerate uptake of Scholar AI.