Strong International Growth
Both EMEA and LAAP regions grew double-digit percent in the first half of fiscal 2025, led by China, Japan, and Europe direct markets.
Wholesale Net Sales Increase
Wholesale net sales increased by 14% year-over-year, driven by earlier fall wholesale shipments and higher spring '25 orders.
Successful Marketing and Product Launches
Launched new marketing campaigns and products such as the Amaze Puff Insulated Jacket and redesigned Rock Band, expected to energize Columbia's brand perception.
Record E-commerce Sales in China
Achieved record e-commerce sales during China's 6.18 event, with significant growth on platforms like Tmall, JD, and TikTok.
Europe Market Expansion
EMEA net sales increased by 24%, with strong growth across all channels and successful grassroots brand activations.