Inflection in Rooms Growth and Conversion Momentum
Global rooms grew 1.7% year over year with U.S. gross openings up 32% YoY and nearly 6,000 U.S. gross rooms opened in the quarter. U.S. conversion room openings rose ~59% YoY (C-suite commentary) and U.S. conversion franchise agreements increased 63% YoY (CFO), with the U.S. conversion pipeline up 17% YoY and ~60% of quarter franchise agreements expected to open this year.
Strong Developer Demand and Pipeline Quality
Global franchise agreements awarded were up 72% YoY and U.S. franchise agreements awarded were up 65% YoY. 97% of rooms in the global pipeline are in higher-revenue brands, expected to be ~1.7x more accretive than the current portfolio.
Extended Stay Leadership and Segment Strength
Extended stay delivered 11 consecutive quarters of double-digit rooms growth and now represents more than 40% of the U.S. pipeline. Midscale/economy franchise agreements awarded were up 38% YoY, and brand examples show strong momentum (Country Inn & Suites franchise agreements +50% YoY).
Improving Unit Economics and Loyalty Momentum
Average U.S. royalty rate expanded 11 basis points in Q1. Choice Privileges membership exceeded 75 million, up 7% YoY, and loyalty contribution increased by over 300 basis points in March YoY, with newer cohorts generating higher revenue per member.
RevPAR and Occupancy Trends (Adjusted for Hurricanes)
In the 46 states not impacted by last year’s hurricanes, RevPAR was +1.8% YoY driven by occupancy gains; U.S. comparable RevPAR turned positive in February and remained positive in March. International RevPAR grew 2.6% YoY (currency-neutral).
Technology and AI Operational Gains
Choice standardized on a cloud-based AI foundation (AWS) and launched AI-enabled EasyBid, which improved group RFP response time by ~30% and increased conversion rates by ~250 basis points, driving incremental group business and franchisee economics.
Declining Capital Intensity and Capital Return Plans
Development outlays declined 51% YoY in Q1; generated ~$25 million of proceeds in the quarter. Net capital outlays for 2026 are expected to be $20M–$45M (about 70% lower at the midpoint vs. 2025). Company expects $175M–$225M in share repurchases for 2026 and remains on a path to 60%–65% free cash flow conversion over time.
International Scaling — Canada Example
International net rooms were up 13% YoY in Q1. Canada transition to a direct franchise model delivered net rooms growth >30% YoY, pipeline up 55% YoY, RevPAR up ~5%, and rooms growth ~3.5%, illustrating higher-margin international growth potential.