Strong GTV and Order Growth
Q4 GTV of $9.85 billion, up 14% year-over-year (strongest GTV growth in 3 years); quarterly orders reached 89.5 million, up 16% year-over-year.
Adjusted EBITDA and Cash Flow Expansion
Adjusted EBITDA grew 20% year-over-year to $303 million. Operating cash flow increased 20% year-over-year to $184 million.
Aggressive Share Repurchases and Solid Liquidity
Repurchased $1.1 billion of shares in Q4 and $1.4 billion in 2025 overall; ended 2025 with approximately $1 billion in cash and similar assets and $671 million remaining buyback capacity.
Advertising and Other Revenue Growth
Advertising and other revenue grew 10% year-over-year in Q4; advertiser base expanded to more than 9,000 brands (up from 7,000 a year ago). Carrot Ads reach expanded to 310+ retailer-owned sites (up from 220 a year ago).
Guidance: Strong Q1 and Continued EBITDA Focus
Q1 2026 guidance: GTV $10.25B–$10.275B (11%–13% year-over-year growth); advertising and other revenue guide +11% to +14% YoY; Q1 adjusted EBITDA guided to $280M–$290M (up 15%–19% YoY). Company reiterates target of adjusted EBITDA growth that outpaces GTV for fiscal 2026.
Enterprise and Marketplace Scale
Marketplace accessibility: 2,200+ retail banners across ~100,000 locations. Enterprise: powering 380+ grocery e-commerce sites, with strong 'land-and-expand' examples (Costco, Sprouts) demonstrating multi-product adoption and international rollouts.
AI-Driven Productivity and Product Acceleration
Engineering productivity: average output per engineer up nearly 40% year-over-year, with 10% of the team increasing output by ~80%. Management reports AI enabling new projects to be built >4x faster and improved system reliability while increasing throughput.
Customer and Cohort Momentum
2025: more than 26 million customers used Instacart; December saw ~10 million unique customers place at least one order (company high). GTV from the 2025 new-customer cohort was the largest added since 2022 and retention improved year-over-year.
In-Store Technology Traction (Caper Carts)
Thousands of Caper cart commitments, live in nearly 100 cities across 15 states; pilots with Sprouts, Wegmans, Wakefern (live in ~20% of their stores); shoppable display prompts delivering ~1 percentage point lift in basket size on average.
International Expansion Wins
Launched Costco same-day sites in France and Spain; pilots/rollouts planned or underway with other international retailers (Coles in Australia, Morrisons pilot in U.K.), leveraging existing enterprise products rather than building new tech stacks.
Instacart+ Performance
Instacart+ represents the majority of GTV and orders; paid membership base growing with higher engagement and retention versus nonmembers; lowered $0 delivery minimum to $10 to capture smaller baskets and broaden use cases.