Return to Comp Sales Growth
In Q2, Burberry returned its retail business to comparable sales growth for the first time in 2 years, indicating a positive shift in consumer engagement and market performance.
Gross Margin Improvement
Burberry's gross margin improved by 410 basis points to 67.9% at constant exchange rates, driven by a healthier inventory position.
Cost Savings and Efficiency
The company is on track to deliver GBP 80 million in annualized savings by the end of the year, following an expanded restructuring program.
Increased Customer Growth
Burberry saw an 18% growth in Gen Z customers globally, with a 10% new customer growth in China, driven by the brand's authenticity and timeless British luxury appeal.
Positive Wholesale Market Reaction
Burberry received a significant increase in orders from key wholesale partners in the U.S. and Europe, reflecting confidence in the brand's product and direction.