Comparable Sales and Traffic Growth
BJ's Restaurants reported a 2.9% increase in comparable sales and a 3.3% increase in traffic growth for Q2 2025, indicating strong brand resonance.
Record-Breaking Mother's Day Sales
The company achieved record-breaking sales during Mother's Day week, setting 82 sales records, followed by a strong Father's Day performance.
Improved Profitability and Margins
Restaurant-level cash flow margins improved by 150 basis points to 17%, and adjusted EBITDA margins improved by 120 basis points to 11.5% year-over-year.
Operational Efficiency Enhancements
Operational improvements, including practical POS and KDS system updates, led to a double-digit reduction in comped food and beverage year-over-year.
Strong Engagement and PR Success
The limited-time Snickers Pizookie generated 5.8 billion earned impressions and ranked among the top 3 selling seasonal Pizookies.
Increased Seated Reservations
A 42% increase in seated reservations for large parties was reported in Q2 compared to the previous year.