While Baidu demonstrated significant achievements in AI cloud growth, autonomous driving expansion, and digital human technology, it faced challenges with declining online marketing revenue, overall revenue, and negative free cash flow, balancing the overall sentiment.

Company Guidance

During Baidu's Second Quarter 2025 Earnings Conference Call, guidance indicated several key metrics and strategic directions. Baidu Core's total revenue reached RMB 26.3 billion, with AI Cloud revenue growing 27% year-over-year to RMB 6.5 billion. Notably, Baidu Core's non-online marketing revenue exceeded RMB 10 billion for the first time, marking a 34% year-over-year increase. The company emphasized its commitment to AI innovation, with significant advancements in AI-powered search and digital human technology. In Q2, Apollo Go, Baidu's autonomous driving service, provided over 2.2 million fully driverless rides, up 148% year-over-year. Baidu's AI cloud business exhibited strong growth, with an ongoing shift towards subscription-based revenue, which now accounts for more than half of its enterprise cloud revenue. Additionally, Baidu's mobile ecosystem showed progress in AI transformation, with AI-generated content reaching over 50% of mobile search result pages by the end of June. The company anticipates continued investment in AI and cloud infrastructure to drive long-term value, despite near-term revenue and margin pressures.

AI Cloud Revenue Growth

AI cloud revenue reached RMB 6.5 billion in Q2, up 27% year-over-year, with non-GAAP operating profit achieving year-over-year growth.

Baidu Core's Non-Online Marketing Revenue

Non-online marketing revenue for Baidu Core exceeded RMB 10 billion for the first time, marking a 34% year-over-year increase.

Apollo Go Expansion

Apollo Go provided over 2.2 million fully driverless rides in Q2, a 148% year-over-year increase, marking the strongest quarterly growth in two years.

International Partnerships in Autonomous Driving

Baidu announced partnerships with Uber and Lyft to expand autonomous vehicle deployments to Asia, the Middle East, Europe, and more.

AI-Powered Digital Human Technology

Digital human technology achieved new levels of realism and capabilities, generating tens of millions in GMV during a 7-hour live stream.

Baidu (BIDU) Earnings, Revenues Date & History

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BIDU Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Nov 25, 2025	2025 (Q3)	1.36 / -	2.328	―	―	―
Aug 20, 2025	2025 (Q2)	1.86 / 1.90	2.948	-35.39% (-1.04)	―
May 21, 2025	2025 (Q1)	2.02 / 2.60	2.792	-6.88% (-0.19)	―
Feb 18, 2025	2024 (Q4)	2.01 / 2.69	3.066	-12.26% (-0.38)	―
Nov 21, 2024	2024 (Q3)	2.45 / 2.33	2.861	-18.63% (-0.53)	―
Aug 22, 2024	2024 (Q2)	2.59 / 2.95	3.162	-6.78% (-0.21)	―
May 16, 2024	2024 (Q1)	2.24 / 2.79	2.258	23.66% (+0.53)	―
Feb 28, 2024	2023 (Q4)	2.48 / 3.07	2.139	43.34% (+0.93)	―
Nov 21, 2023	2023 (Q3)	2.42 / 2.86	2.366	20.92% (+0.50)	―
Aug 22, 2023	2023 (Q2)	2.36 / 3.16	2.214	42.81% (+0.95)	―

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

BIDU Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Aug 20, 2025	$89.07	$86.76	-2.59%
May 21, 2025	$89.34	$85.48	-4.32%
Feb 18, 2025	$97.48	$90.16	-7.51%
Nov 21, 2024	$86.75	$81.63	-5.90%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.