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Brown-Forman B (BF.B)
NYSE:BF.B
BF.B Analyst Ratings
Hold
1 Buy
6 Hold
3 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
BF.B Stock 12 Month Forecast
Average Price Target
$30.21
▲(11.23% Upside)
| Highest Price Target$33.40 | Average Price Target$30.21 | Lowest Price Target$28.50 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
Needham
―
Hold
―
Reiterated
10/16/25
Analysts Offer Insights on Consumer Goods Companies: Brown-Forman B (NYSE: BF.B), Nestlé SA (Other OTC: NSRGF) and Celsius Holdings (NASDAQ: CELH)We attended Nashville, which was entirely centered around Jack and the strategy to reinvigorate growth in the trademark, which is obviously integral to improving the long-term revenue algorithm. While we believe in BFB's ability to execute on its new strategic priorities and are encouraged by the messaging and authenticity of its new global marketing campaign, BFB is still a "show me" story, and investors will remain skeptical until TDS trends begin to show some form of mean reversion and consumer takeaway for Jack starts to improve. We believe BFB is on the right path, and acknowledge a very attractive valuation, but we expect the shares to remain broadly range bound until BFB shows tangible evidence of a turnaround in trend, which will take some time. We reiterate our Hold rating.
Bank of America Securities
$28.5
Sell
4.93%
Upside
Reiterated
10/16/25
UBS
$32
Hold
17.82%
Upside
Reiterated
10/15/25
TR | OpenAI - 4o
$31
Buy
14.14%
Upside
Reiterated
10/10/25
AI Generated ArticleAI Generated Article
Barclays
$32→$30
Buy
10.46%
Upside
Reiterated
10/06/25
Citi
$30
Hold
10.46%
Upside
Reiterated
09/16/25
TD Cowen
$30
Hold
10.46%
Upside
Reiterated
09/02/25
J.P. Morgan
$30→$29
Sell
6.77%
Upside
Reiterated
09/02/25
Berenberg Bank
$33.4
Hold
22.97%
Upside
Reiterated
08/29/25
Morgan Stanley
$29
Sell
6.77%
Upside
Reiterated
08/28/25
RBC Capital
$30
Hold
10.46%
Upside
Reiterated
08/26/25
Rothschild & Co Redburn
$40→$30
Hold
10.46%
Upside
Upgraded
07/09/25
Truist Financial
$35→$25
Hold
-7.95%
Downside
Reiterated
06/12/25
Deutsche Bank
$38→$29
Hold
6.77%
Upside
Reiterated
06/09/25
Roth MKM
$38→$35
Buy
28.87%
Upside
Reiterated
06/09/25
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
Needham
―
Hold
―
Reiterated
10/16/25
Analysts Offer Insights on Consumer Goods Companies: Brown-Forman B (NYSE: BF.B), Nestlé SA (Other OTC: NSRGF) and Celsius Holdings (NASDAQ: CELH)We attended Nashville, which was entirely centered around Jack and the strategy to reinvigorate growth in the trademark, which is obviously integral to improving the long-term revenue algorithm. While we believe in BFB's ability to execute on its new strategic priorities and are encouraged by the messaging and authenticity of its new global marketing campaign, BFB is still a "show me" story, and investors will remain skeptical until TDS trends begin to show some form of mean reversion and consumer takeaway for Jack starts to improve. We believe BFB is on the right path, and acknowledge a very attractive valuation, but we expect the shares to remain broadly range bound until BFB shows tangible evidence of a turnaround in trend, which will take some time. We reiterate our Hold rating.
Bank of America Securities
$28.5
Sell
4.93%
Upside
Reiterated
10/16/25
UBS
$32
Hold
17.82%
Upside
Reiterated
10/15/25
TR | OpenAI - 4o
$31
Buy
14.14%
Upside
Reiterated
10/10/25
AI Generated ArticleAI Generated Article
Barclays
$32→$30
Buy
10.46%
Upside
Reiterated
10/06/25
Citi
$30
Hold
10.46%
Upside
Reiterated
09/16/25
TD Cowen
$30
Hold
10.46%
Upside
Reiterated
09/02/25
J.P. Morgan
$30→$29
Sell
6.77%
Upside
Reiterated
09/02/25
Berenberg Bank
$33.4
Hold
22.97%
Upside
Reiterated
08/29/25
Morgan Stanley
$29
Sell
6.77%
Upside
Reiterated
08/28/25
RBC Capital
$30
Hold
10.46%
Upside
Reiterated
08/26/25
Rothschild & Co Redburn
$40→$30
Hold
10.46%
Upside
Upgraded
07/09/25
Truist Financial
$35→$25
Hold
-7.95%
Downside
Reiterated
06/12/25
Deutsche Bank
$38→$29
Hold
6.77%
Upside
Reiterated
06/09/25
Roth MKM
$38→$35
Buy
28.87%
Upside
Reiterated
06/09/25
Best Analysts Covering Brown-Forman B
1 Month
xxx
Success Rate
0/0 ratings generated profit
Average Return
-
a xxx
rating ―
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in - of your transactions generating a profit, with an average return of - per trade.
3 Months
xxx
Success Rate
0/0 ratings generated profit
Average Return
-
a xxx
rating ―
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in - of your transactions generating a profit, with an average return of - per trade.
1 Year
Success Rate
0/0 ratings generated profit
Average Return
-
a rating ―
Copying Eric Serotta's trades and holding each position for 1 Year would result in - of your transactions generating a profit, with an average return of - per trade.
2 Years
xxx
Success Rate
0/0 ratings generated profit
Average Return
-
a xxx
rating ―
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in - of your transactions generating a profit, with an average return of - per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
BF.B Analyst Recommendation Trends
Rating
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Strong Buy
1
1
1
0
0
Buy
7
6
10
8
10
Hold
12
14
19
15
12
Sell
2
2
5
5
6
Strong Sell
0
0
0
0
0
total
22
23
35
28
28
Each month's total comprises the sum of three months' worth of ratings.
BF.B Financial Forecast
BF.B Stock Forecast FAQ
What is BF.B’s average 12-month price target, according to analysts?
Based on analyst ratings, Brown-Forman B’s 12-month average price target is 30.21.
What is BF.B’s upside potential, based on the analysts’ average price target?
Brown-Forman B has 11.23% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is BF.B a Buy, Sell or Hold?
Brown-Forman B has a consensus rating of Hold which is based on 1 buy ratings, 6 hold ratings and 3 sell ratings.
What is Brown-Forman B’s price target?
The average price target for Brown-Forman B is 30.21. This is based on 10 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $33.40 ,the lowest forecast is $28.50. The average price target represents 11.23% Increase from the current price of $27.16.
The highest analyst price target is $33.40 ,the lowest forecast is $28.50. The average price target represents 11.23% Increase from the current price of $27.16.
What do analysts say about Brown-Forman B?
Brown-Forman B’s analyst rating consensus is a Hold. This is based on the ratings of 10 Wall Streets Analysts.
How can I buy shares of BF.B?
Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.