Achieved Premier Hotel Scale Target
Reached the strategic goal of 2,000 premier hotels (2,015 hotels in operation by year-end), marking a 24.5% year-over-year increase in hotels and opening 488 new hotels in 2025; development pipeline of 779 hotels.
Strong Retail Revenue Growth
Retail full year revenue reached RMB 3.67 billion, up 67.0% year-over-year; Q4 retail revenue up 52.4% year-over-year. Company expects retail revenue to grow 25%–30% in 2026.
High Retail Gross Margin
Retail gross margin improved to 52.6% for both Q4 and full year 2025, reflecting higher contribution from premium/higher-margin products.
Robust Product and Category Performance
Deep Sleep Memory Foam Pillow Pro Series cumulative sales exceeded 10 million units; comforter GMV increased by over 90% year-over-year; new categories (fitted sheets, loungewear) showing positive traction.
Improved Profitability and Cash Position
Adjusted net profit margin of 17.7% in Q4 (+1.7 percentage points YoY) and 17.9% full year; adjusted EBITDA margin 25.5% in Q4 (+4.3 ppt YoY) and 25.3% full year (+0.9 ppt YoY). Cash and cash equivalents: RMB 3.3 billion; net cash: RMB 3.1 billion as of Dec 31, 2025.
Shareholder Returns Initiatives
Declared aggregate cash dividends of ~USD 108 million for 2025 and completed on-market repurchases totaling USD 46 million since program inception in Q3 2025.
Member Base Expansion
Registered individual members reached 112 million by year-end, reflecting year-over-year growth of over 25% and supporting cross-sell opportunities between hotel and retail businesses (e.g., Starbucks China joint membership).
Strong Brand & Segment RevPARs
Atour Origin full year RevPAR exceeded RMB 430; Atour 3.6 RevPAR exceeded RMB 380 in Q4; SAVHE (upscale) delivered RevPAR > RMB 950 in Q4, demonstrating strong premium positioning and brand segmentation traction.
Managed Hotel Revenue Growth
Revenues from managed hotels grew 28.1% in Q1 and 28.0% for the full year to RMB 1.4 billion and RMB 5.3 billion, respectively, driven by network expansion and brand offerings.
Forward Revenue Guidance
Company projects full-year 2026 net revenues to increase by 20%–24% versus 2025, indicating confidence in continued top-line growth.