Strong Point of Sale Performance
Despite net sales being lower, point of sale performance was strong compared to peers, supported by consumer demand and feedback from retail partners.
Successful New Product Launches
New products represented nearly 29% of net sales in Q1, indicating successful innovation and consumer interest.
Gross Margin Improvement
Gross margin increased to 46.7%, up 130 basis points compared to Q1 last year.
Expanded Partnership with Major League Fishing
Bubba brand will introduce MLF's tournament format, ScoreTracker Live, to all anglers, expected to enhance subscription revenue and brand reach.
Strong Financial Position
Ended the quarter with $17.8 million in cash, no debt, and $108 million in total available capital.