Full-Year Net Sales Growth
Net sales for fiscal 2025 increased 4.4% to $600.0 million (5% on a constant currency basis), continuing consecutive year-over-year growth.
U.S. Market Strength
U.S. net sales grew 7% to $394 million and are up 25% on a 2-year stack; the U.S. now represents 66% of the business, reinforcing expansion plans.
Princess Polly Omnichannel Momentum
Princess Polly delivered double-digit net sales growth, opened 7 new U.S. stores in 2025 (13 U.S. stores, 14 stores globally), launched its first Australia store, and is expanding retail leases (8 new leases executed) and UK distribution.
Wholesale and Partnership Gains
Wholesale performed well across the portfolio with Nordstrom partnerships exceeding expectations for Princess Polly and Petal & Pup; Petal & Pup also launched on Nuuly, Nykaa and David Jones with strong initial results.
Inventory Discipline and Productivity
Inventory ended the year at $86.2 million, down 10% year-over-year (from $95.8M), reflecting improved turns and disciplined inventory management while growing sales.
Supply Chain Diversification
Completed a structural supply chain transformation with ~50% of U.S. sourcing from outside China, increasing flexibility and resilience and enabling faster regional shifts.
Brand & Product Execution in Streetwear
Investments in owned brands at Culture Kings (e.g., Loiter) drove double-digit revenue and gross profit dollar growth; owned brand penetration and faster product cycles are expected to support margin expansion.
Positive Financial Outlook and Guidance
Fiscal 2026 guidance calls for net sales of $625M–$635M (growth of 4.2%–5.8%) and adjusted EBITDA of $27M–$29M, implying meaningful EBITDA expansion versus FY25 adjusted EBITDA of $19.7M.
Early 2026 Momentum and Digital Wins
Quarter-to-date Q1 2026 net sales growth tracking mid-single digits driven by U.S. online channels; total orders grew 6.4% year-over-year in Q4 and trailing-12-month active customers increased to 4.18 million (from 4.07M).
AI Adoption for Operational Leverage
Management is embedding AI across the organization to improve imagery, marketing productivity, inventory and markdown optimization, expecting AI to be a meaningful driver of margin expansion.