Record Revenue and Strong Profitability
Total group revenue reached RMB 457.3 billion (first time > RMB 400 billion), up 25% year-on-year; adjusted net profit was a record RMB 39.2 billion, up ~44% year-on-year; Q4 revenue was a new single-quarter record.
Improved Gross Margins
Overall gross profit margin rose to 22.3%, up 1.3 percentage points year-on-year; smartphone×AIoT segment gross margin reached 21.7% (up 0.5 pp); IoT gross margin reached a record 23.1%, up 2.8 pp.
Smartphone Market Leadership and Premiumization
Global smartphone shipments were 165 million units with 13.3% market share, maintaining top-3 globally for multiple years; smartphone revenue was RMB 186.4 billion (40.8% of total). Premium mix improved: high-end share in Mainland China 27.1% of smartphone sales (up 3.8 percentage points); RMB 6,000–10,000 segment market share rose materially (management cited nearly doubling in that bracket and +2.3 pp in one comment). Launched Leitzphone (EUR 1,999) as premium overseas play.
IoT & Home Appliances Growth and Category Leadership
IoT revenue reached RMB 123.2 billion, up 18.3% year-on-year (all-time high); home appliances revenue grew ~23% with record shipments; wearables ranked #1 globally, TWS earphones #2; tablet shipments grew 25.2% year-on-year (ranked #5).
Internet Services Scale and Profitability
Internet service revenue hit a record RMB 37.4 billion, up 9.7% year-on-year; global MAU reached 750 million (up 7.4%), Mainland China MAU 190 million (up 10.1%); internet gross margin remained high at 76.5%; advertising revenue a record RMB 28.5 billion; overseas Internet revenue +15.2% to RMB 12.6 billion (33.8% of Internet revenue).
Rapid EV Scale-Up and Profitability Progress
EV & AI/innovation segment revenue reached RMB 106.1 billion (up >200% year-on-year), representing 23.2% of group revenue; Smart EV revenue RMB 103.3 billion; segment gross margin 24.3% (up 5.8 pp) and segment recorded positive operating profit for the first time at RMB 0.9 billion. Deliveries in 2025 were ~411k vehicles; Q4 deliveries 145,115; average post-tax unit price RMB 251,171 (up 7% YoY).
Strong R&D Commitment and AI Progress
R&D spend in 2025 was RMB 33.1+ billion (five-year cumulative RMB 105.5 billion, +37.8%); planned R&D > RMB 40 billion in 2026 and RMB 60 billion in AI over next 3 years. Released foundation models (MiMo-V2 series) including a >1 trillion-parameter model; models ranked in global open-source tier and showed strong usage on OpenRouter; miclaw (phone AI Agent) entered limited testing.
Robotics & Embodied Intelligence Breakthroughs
Launched haptic-driven precision grasping tech and open-sourced Xiaomi-Robotics-0; embodied robot trials in car factory achieved 90.2% installation success and cycle times as quick as 76 seconds, indicating feasible industrial deployment.
Capital Allocation & ESG Progress
CapEx in 2025 was RMB 18.2 billion (+73% YoY), with ~66% allocated to Smart EV & AI innovation; share repurchases ~HKD 6.3 billion in 2025 plus ~HKD 4.7 billion since early 2026 and an auto-repurchase plan cap of HKD 2.5 billion; sustainability actions included >40 million kWh green electricity purchased (>10x YoY) and EcoVadis score of 81 (gold).
Successful New Product Demand Signals
New SU7 generation launch saw >15,000 locked orders within 34 minutes and >30,000 locked orders after 3 days; cumulative Xiaomi Auto deliveries surpassed 600,000 by Feb 13, 2026, supporting demand momentum.