Record-Breaking Revenue and Profit
Xiaomi achieved a historical high with total revenue reaching JPY365.9 billion, a year-on-year increase of 35%, and adjusted net profit reaching JPY27.2 billion, a year-on-year increase of 41%.
Smartphone and IoT Growth
Global smartphone shipments increased by 15.7% year-on-year, with a market share of 13.8%. IoT and consumer products revenue exceeded RMB100 billion for the first time, increasing by 30% year-on-year.
AI and R&D Investment
R&D investment reached JPY24.1 billion, with plans to increase to JPY30 billion in 2025. AI technology is set to play a major role in Xiaomi's future product evolution.
Expansion in High-End Markets
Xiaomi's market share in the price range of JPY4,000 to JPY6,000 for mobile phones rose to 16.8% in 2024 from 5.6% in 2020.
Automobile Segment Success
Xiaomi's Smart EVs revenue reached RMB32.8 billion, with a gross profit margin of 18.5%. The Xiaomi SU7 series delivered 136,854 new cars.