Strong Full Year Revenue and Wholesale Performance
For the full year 2024, Verano Holdings delivered $879 million in revenue and adjusted EBITDA of $264 million. The company achieved $353 million in total wholesale revenue, marking the highest annual total ever in the wholesale segment, with a 1% gain versus the prior year.
Expansion of Retail Footprint
In 2024, Verano strengthened its retail footprint by adding 17 new dispensaries across key markets including Virginia, Arizona, Pennsylvania, New Jersey, Connecticut, and Florida.
Innovative Product Launches
The company launched innovative products such as Extra Savvy 2 gram vape cartridges and Essence J’s barrel-style pre-roll joints, which have become top-selling items in their respective markets.
Improved Retail Productivity
In the fourth quarter, Verano increased transactions per headcount by 54% in Florida and 14% in other markets compared to the third quarter.
Positive Performance in Florida
Verano reclaimed the number two market position in Florida with an 11% market share, driven by successful facility upgrades and new product launches.