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CE Brands, Inc. (TSE:VITA)
:VITA
Canadian Market

CE Brands (VITA) AI Stock Analysis

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TS

CE Brands

(VITA)

Rating:31Underperform
Price Target:
CE Brands, Inc. is struggling with severe financial instability, characterized by declining revenues, high leverage, and operational cash outflows. The technical indicators suggest a persistent bearish trend, and the company’s valuation metrics, including a negative P/E ratio, highlight the challenges it faces. Overall, the stock is rated poorly due to significant financial and operational risks.

CE Brands (VITA) vs. iShares MSCI Canada ETF (EWC)

CE Brands Business Overview & Revenue Model

Company DescriptionCE Brands, Inc. (VITA) is a company that specializes in the design, development, and sale of innovative consumer electronic products. Operating within the technology and consumer electronics sector, the company focuses on creating smart and connected devices that enhance user experiences. CE Brands, Inc. leverages advanced technology and strategic partnerships to deliver products that cater to modern consumer needs.
How the Company Makes MoneyCE Brands, Inc. generates revenue primarily through the sale of its consumer electronic products. The company designs and manufactures a range of smart devices, which are then distributed through various retail and online channels. Significant partnerships with retailers and technology providers amplify its market reach and product accessibility. CE Brands engages in strategic collaborations to co-develop products and expand its offerings, driving sales and revenue growth. The company also invests in marketing and distribution strategies to optimize product visibility and consumer engagement, contributing to its financial performance.

CE Brands Financial Statement Overview

Summary
Income Statement
Balance Sheet
Cash Flow
Breakdown
Income Statement
Total Revenue
Gross Profit
EBITDA
Net Income
Balance Sheet
Total Assets
Cash, Cash Equivalents and Short-Term Investments
Total Debt
Total Liabilities
Stockholders Equity
Cash Flow
Free Cash Flow
Operating Cash Flow
Investing Cash Flow
Financing Cash Flow

CE Brands Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.78
Price Trends
50DMA
0.54
Positive
100DMA
0.51
Positive
200DMA
0.57
Positive
Market Momentum
MACD
0.07
Positive
RSI
68.88
Neutral
STOCH
8.33
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:VITA, the sentiment is Positive. The current price of 0.78 is above the 20-day moving average (MA) of 0.74, above the 50-day MA of 0.54, and above the 200-day MA of 0.57, indicating a bullish trend. The MACD of 0.07 indicates Positive momentum. The RSI at 68.88 is Neutral, neither overbought nor oversold. The STOCH value of 8.33 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:VITA.

CE Brands Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
TSMFI
72
Outperform
C$3.50B36.976.05%3.40%3.16%
TSSWP
69
Neutral
C$31.02M11.524.88%26.10%
TSBLN
69
Neutral
C$611.63M-13.97%26.80%69.67%
TSKSI
65
Neutral
C$580.54M-4.56%42.93%85.95%
62
Neutral
$16.72B10.85-7.48%3.11%1.66%-24.52%
58
Neutral
$21.89M-8.32%63.93%61.35%
31
Underperform
C$38.82M
57.16%98.22%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:VITA
CE Brands
0.76
0.60
375.00%
TSE:KSI
kneat.com
6.15
1.88
44.03%
TSE:MFI
Maple Leaf Foods
28.26
6.16
27.87%
TSE:SWP
Swiss Water Decaffeinated Coffee Inc
3.25
-0.21
-6.07%
TSE:BLN
Blackline Safety
7.24
2.84
64.55%
TSE:NEXE
NEXE Innovations
0.23
-0.06
-21.05%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 21, 2025