CE Brands, Inc. is struggling with severe financial instability, characterized by declining revenues, high leverage, and operational cash outflows. The technical indicators suggest a persistent bearish trend, and the company’s valuation metrics, including a negative P/E ratio, highlight the challenges it faces. Overall, the stock is rated poorly due to significant financial and operational risks.
Positive Factors
Strategic Partnerships
Strategic partnerships enhance product distribution and market penetration, potentially driving long-term revenue growth and brand recognition.
Innovative Product Development
A focus on innovation in smart devices aligns with consumer trends and can sustain competitive advantage and market relevance over time.
Revenue Growth Potential
High revenue growth potential indicates strong demand for products and effective market strategies, supporting future financial performance.
Negative Factors
High Leverage
High leverage and negative equity increase financial risk, potentially limiting investment flexibility and increasing vulnerability to economic downturns.
Negative Cash Flow
Consistent negative cash flow from operations can strain liquidity, challenging the company's ability to fund growth and meet obligations.
Declining Profitability
Declining profitability reflects operational inefficiencies, which can hinder long-term financial stability and shareholder value.
CE Brands (VITA) vs. iShares MSCI Canada ETF (EWC)
Market Cap
C$55.17M
Dividend YieldN/A
Average Volume (3M)2.17K
Price to Earnings (P/E)―
Beta (1Y)2.03
Revenue Growth61.50%
EPS Growth40.36%
CountryCA
Employees21
SectorConsumer Defensive
Sector Strength42
IndustryShell Companies
Share Statistics
EPS (TTM)<0.01
Shares Outstanding51,081,680
10 Day Avg. Volume2,830
30 Day Avg. Volume2,171
Financial Highlights & Ratios
PEG RatioN/A
Price to Book (P/B)0.00
Price to Sales (P/S)0.00
P/FCF Ratio0.00
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
CE Brands Business Overview & Revenue Model
Company DescriptionCE Brands Inc. operates as a data-driven consumer electronics company in Canada, the United Kingdom, the United States, Bulgaria, Russia, Germany, Australia, and internationally. The company designs, develops, and distributes smart consumer electronic products through direct-to-consumer e-commerce platforms. Its products include smartwatches, intelligent baby monitors, air purifiers, and outdoor security cameras. The company also offers ProductLoop, a market research and intelligence platform that aggregates consumer reviews from various e-commerce platforms to identify trends in consumer sentiment and activity. CE Brands Inc. is headquartered in Calgary, Canada.
How the Company Makes MoneyCE Brands, Inc. generates revenue primarily through the sale of its consumer electronic products. The company designs and manufactures a range of smart devices, which are then distributed through various retail and online channels. Significant partnerships with retailers and technology providers amplify its market reach and product accessibility. CE Brands engages in strategic collaborations to co-develop products and expand its offerings, driving sales and revenue growth. The company also invests in marketing and distribution strategies to optimize product visibility and consumer engagement, contributing to its financial performance.
CE Brands Financial Statement Overview
Summary
Income Statement
25
Negative
Balance Sheet
15
Very Negative
Cash Flow
30
Negative
Breakdown
Income Statement
Total Revenue
Gross Profit
EBITDA
Net Income
Balance Sheet
Total Assets
Cash, Cash Equivalents and Short-Term Investments
Total Debt
Total Liabilities
Stockholders Equity
Cash Flow
Free Cash Flow
Operating Cash Flow
Investing Cash Flow
Financing Cash Flow
CE Brands Technical Analysis
Technical Analysis Sentiment
Neutral
Last Price1.02
Price Trends
50DMA
1.07
Negative
100DMA
0.98
Positive
200DMA
0.75
Positive
Market Momentum
MACD
>-0.01
Positive
RSI
44.06
Neutral
STOCH
19.05
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:VITA, the sentiment is Neutral. The current price of 1.02 is below the 20-day moving average (MA) of 1.03, below the 50-day MA of 1.07, and above the 200-day MA of 0.75, indicating a neutral trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 44.06 is Neutral, neither overbought nor oversold. The STOCH value of 19.05 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for TSE:VITA.
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 21, 2025