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Ultra Brands (TSE:ULTA)
:ULTA

Ultra Brands (ULTA) AI Stock Analysis

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TSE:ULTA

Ultra Brands

(ULTA)

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Neutral 43 (OpenAI - 5.2)
Rating:43Neutral
Price Target:
C$0.05
▲(140.00% Upside)
The score is primarily held down by very weak financial performance (losses, negative equity, rising debt, and ongoing cash burn). Technical indicators show short-term momentum with price above key moving averages, but overbought readings increase reversal risk. Valuation offers limited support due to a negative P/E and no dividend yield.
Positive Factors
Omnichannel retail and salon services
A combined store + e-commerce model with in-store salon services diversifies revenue sources and customer touchpoints, improving resilience to channel-specific shocks. Salon services drive higher-margin service revenue and cross-sell opportunities, supporting long-term customer lifetime value.
Loyalty program and co-branded card
A mature loyalty program and co-branded card create recurring purchase behavior, richer customer data, and higher retention. These structural assets support repeat sales, reduce marketing cost per sale, and enable targeted promotions that sustain revenue over multiple quarters.
Vendor partnerships and private-label flexibility
Strong vendor partnerships and private-label options provide merchandising flexibility and potential promotional funding that can protect gross margins. Over time, these relationships lower supplier risk, enable exclusive assortments, and improve margin mix versus pure third-party dependence.
Negative Factors
Negative shareholders' equity and rising debt
Sustained negative equity signals an accumulated deficit and impaired balance-sheet capacity. Rising absolute debt amid low assets tightens refinancing options, increases financial risk, and limits the firm's ability to invest or weather downturns without dilutive or costly external financing.
Persistent negative operating and free cash flow
Ongoing operating and free cash flow deficits indicate the business cannot self-fund operations or growth, increasing reliance on external capital. Persistent cash burn constrains strategic flexibility, risks liquidity shortfalls, and can force asset sales, cost cutting, or dilutive financing over time.
Deep operating losses and missing revenue visibility
Large recurring losses and reported zero revenue in recent periods undermine margin analysis and forecasting. Without clear revenue scale, profitability improvements are uncertain, elevating execution risk and making it difficult to assess whether cost structure can be sustainably aligned with demand.

Ultra Brands (ULTA) vs. iShares MSCI Canada ETF (EWC)

Ultra Brands Business Overview & Revenue Model

Company DescriptionUltra Brands Ltd. operates as an agri-food holdings company. It offers plant-based chicken, pork, and beef products, including chicken tenders, chicken nuggets, pork cutlets, beef burgers, and other products. The company was formerly known as Feel Foods Ltd. and changed its name to Ultra Brands Ltd. in May 2022. Ultra Brands Ltd. was incorporated in 2001 and is headquartered in Vancouver, Canada.
How the Company Makes MoneyUltra Brands generates revenue primarily through the sale of beauty and personal care products both in-store and online. The company operates numerous retail locations, providing customers with a hands-on shopping experience, and leverages its e-commerce platform to reach a broader audience. Key revenue streams include sales from cosmetics, skincare, haircare, and fragrance products. Additionally, Ultra Brands benefits from strategic partnerships with beauty brands and exclusive product offerings, which enhance its product assortment and appeal to consumers. The company also offers salon services in many of its stores, contributing an additional revenue stream. Ultra Brands' loyalty program further encourages repeat business and customer retention, supporting its overall revenue generation model.

Ultra Brands Financial Statement Overview

Summary
Financial health appears highly stressed: recurring operating losses and deeply negative EBITDA/net income in TTM, negative shareholders’ equity, rising debt versus very low assets, and continued negative operating and free cash flow indicating reliance on external funding.
Income Statement
8
Very Negative
Profitability is very weak and deteriorating: EBIT and net income are deeply negative in TTM (Trailing-Twelve-Months) (net loss of -307,333) versus a near-breakeven loss in 2024 (-386). Revenue is reported as zero in the last two periods (TTM and 2024), which limits visibility into operating scale and makes margin signals less meaningful; however, the consistent operating losses and large negative EBITDA in multiple years point to a challenged earnings profile with high execution risk.
Balance Sheet
10
Very Negative
The balance sheet is stressed, highlighted by negative shareholders’ equity in TTM (Trailing-Twelve-Months) (-1,121,087) and 2024 (-954,700), implying an accumulated deficit and limited balance-sheet flexibility. Total debt is elevated and rising (760,216 in TTM vs. 574,449 in 2024), while total assets remain low (~152k in TTM/2024), increasing refinancing and liquidity risk despite the debt-to-equity ratio being distorted by negative equity.
Cash Flow
12
Very Negative
Cash generation remains negative: operating cash flow is -138,234 in TTM (Trailing-Twelve-Months) (worse than -80,744 in 2024), and free cash flow is also negative (-138,229 in TTM). A positive free cash flow growth figure is shown, but it is occurring off a negative base and does not translate into actual cash profitability; overall, the company appears dependent on external funding given persistent cash burn.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue0.000.000.0038.83K63.48K104.90K
Gross Profit0.000.00-57.50K29.78K-983.90K104.90K
EBITDA-237.84K-331.66K-349.18K-1.43M-12.38M-289.15K
Net Income-307.33K-386.00-454.00-1.55M-12.45M-395.29K
Balance Sheet
Total Assets152.90K152.63K214.02K529.94K847.93K1.90M
Cash, Cash Equivalents and Short-Term Investments52.92K53.27K4.21K195.64K289.41K21.89K
Total Debt760.22K574.45K445.94K384.63K298.15K585.50K
Total Liabilities1.27M1.11M782.27K643.97K392.01K941.17K
Stockholders Equity-1.12M-954.70K-568.25K-114.03K455.92K963.73K
Cash Flow
Free Cash Flow-138.23K-80.74K-187.11K-667.73K-2.35M-37.75K
Operating Cash Flow-138.23K-80.74K-187.10K-667.73K-2.35M-37.75K
Investing Cash Flow0.000.000.000.00-291.30K33.24K
Financing Cash Flow191.05K130.00K-4.32K573.96K2.90M16.91K

Ultra Brands Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.02
Price Trends
50DMA
0.03
Positive
100DMA
0.03
Positive
200DMA
0.03
Positive
Market Momentum
MACD
<0.01
Negative
RSI
83.95
Negative
STOCH
30.77
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:ULTA, the sentiment is Positive. The current price of 0.02 is below the 20-day moving average (MA) of 0.03, below the 50-day MA of 0.03, and below the 200-day MA of 0.03, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 83.95 is Negative, neither overbought nor oversold. The STOCH value of 30.77 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:ULTA.

Ultra Brands Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
C$1.45B23.2013.44%2.67%11.25%58.21%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
43
Neutral
C$924.39K-3.0125.23%
39
Underperform
C$44.92M-20.00-179.43%-391.89%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:ULTA
Ultra Brands
0.05
0.03
150.00%
TSE:JWEL
Jamieson Wellness Inc
34.99
2.29
7.01%
TSE:WAY
Way of Will Inc. Class A
0.04
0.00
0.00%
TSE:URAI
Pure to Pure Beauty Inc.
0.37
0.29
362.50%
TSE:LORL
L'Oreal S.A. Unsponsored CDR Hedged Reg
25.42
2.64
11.59%
TSE:PG
Procter & Gamble Company Shs Sponsored canadian Depositary Receipt Repr Sh
25.52
1.75
7.35%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 27, 2026