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Quebecor (TSE:QBR.B)
TSX:QBR.B

Quebecor (QBR.B) AI Stock Analysis

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TSE:QBR.B

Quebecor

(TSX:QBR.B)

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Outperform 73 (OpenAI - 5.2)
Rating:73Outperform
Price Target:
C$63.00
â–²(4.93% Upside)
Action:ReiteratedDate:03/01/26
The score is driven primarily by solid financial performance (strong profitability and cash generation offset by still-elevated leverage). Technicals add support via a clear uptrend, while valuation is reasonable with a moderate dividend. The latest earnings call was constructive on wireless growth and cash flow, tempered by competitive and media-sector pressures.
Positive Factors
Revenue Growth
Strong revenue growth indicates Quebecor's expanding market presence and effective business strategies, supporting long-term financial health.
Negative Factors
High Debt Levels
High leverage poses a risk to Quebecor's financial stability, potentially limiting its ability to invest in growth and manage economic downturns.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
Strong revenue growth indicates Quebecor's expanding market presence and effective business strategies, supporting long-term financial health.
Read all positive factors

Quebecor (QBR.B) vs. iShares MSCI Canada ETF (EWC)

Quebecor Business Overview & Revenue Model

Company Description
Quebecor Inc., together with its subsidiaries, operates in the telecommunications, media, and sports and entertainment businesses in Canada. Its Telecommunications segment offers television distribution, Internet access, wireline and mobile teleph...
How the Company Makes Money
Quebecor generates revenue primarily through its telecommunications services, which include subscriptions for cable television, internet, and mobile services via its Videotron subsidiary. Additional revenue streams come from advertising sales acro...

Quebecor Earnings Call Summary

Earnings Call Date:Nov 06, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:May 07, 2026
Earnings Call Sentiment Positive
Quebecor's earnings call highlighted strong wireless growth, network expansion, and improved financial metrics, indicating positive operational momentum. However, challenges in the media segment and lack of government support pose significant industry concerns. The sentiment is positive overall, driven by strong operational performance and strategic initiatives.
Positive Updates
Strong Wireless Service Revenue Growth
Quebecor reported its strongest quarterly wireless service revenue growth since the acquisition of Freedom Mobile, with a 6.4% increase in mobile service revenue. This was complemented by 114,000 net additions in the quarter and 323,000 new lines year-over-year.
Negative Updates
Challenges in Media Segment
The Quebec television industry is facing structural challenges, particularly due to declining advertising revenues and lack of foreign blockbusters in MELS' studios. There is a call for government action to support the industry.
Read all updates
Q3-2025 Updates
Negative
Strong Wireless Service Revenue Growth
Quebecor reported its strongest quarterly wireless service revenue growth since the acquisition of Freedom Mobile, with a 6.4% increase in mobile service revenue. This was complemented by 114,000 net additions in the quarter and 323,000 new lines year-over-year.
Read all positive updates
Company Guidance
In the third quarter of 2025, Quebecor Inc. reported a 1% increase in consolidated revenues to $1.4 billion and a 6% rise in EBITDA to $628 million. The company's telecom segment saw total revenue growth of 1%, driven by a 6.4% increase in mobile service revenue and a 1.1% increase in Internet service revenue. Quebecor added 114,000 new mobile lines in the quarter, reaching over 4.3 million active lines across its brands. The company's mobile ARPU showed improvement with a $0.35 increase compared to the previous quarter. In addition, Quebecor's Media segment saw a $6 million increase in EBITDA to $18.5 million, and its Sports and Entertainment segment recorded a 7% revenue increase to $68 million. The company maintained strong cash flows from operating activities, which grew by 7% to $582 million, and ended the quarter with a net debt-to-EBITDA ratio of 3.03x, the lowest among Canadian telecom competitors.

Quebecor Financial Statement Overview

Summary
Solid profitability and generally strong cash generation (including a sharp free-cash-flow rebound in 2025) support the score. The main constraint is an elevated, though improving, leverage profile and some margin/cash-conversion volatility.
Income Statement
78
Positive
Balance Sheet
56
Neutral
Cash Flow
74
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue5.68B5.64B5.43B4.53B4.55B
Gross Profit1.54B3.12B2.99B2.63B2.66B
EBITDA2.39B2.35B2.18B1.89B1.89B
Net Income856.00M747.50M650.50M599.70M578.40M
Balance Sheet
Total Assets12.81B13.00B12.74B10.63B10.76B
Cash, Cash Equivalents and Short-Term Investments195.80M61.80M11.10M6.60M64.70M
Total Debt7.50B8.00B8.17B6.83B6.86B
Total Liabilities10.08B10.73B10.90B9.14B9.38B
Stockholders Equity2.63B2.16B1.73B1.36B1.26B
Cash Flow
Free Cash Flow1.42B820.60M898.90M653.10M-265.40M
Operating Cash Flow2.06B1.72B1.46B1.26B1.18B
Investing Cash Flow-675.80M-921.90M-2.68B-631.30M-1.54B
Financing Cash Flow-1.29B-712.20M1.18B-812.60M281.90M

Quebecor Technical Analysis

Technical Analysis Sentiment
Positive
Last Price60.04
Price Trends
50DMA
53.32
Positive
100DMA
51.72
Positive
200DMA
46.25
Positive
Market Momentum
MACD
1.65
Positive
RSI
71.69
Negative
STOCH
56.83
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:QBR.B, the sentiment is Positive. The current price of 60.04 is above the 20-day moving average (MA) of 57.75, above the 50-day MA of 53.32, and above the 200-day MA of 46.25, indicating a bullish trend. The MACD of 1.65 indicates Positive momentum. The RSI at 71.69 is Negative, neither overbought nor oversold. The STOCH value of 56.83 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:QBR.B.

Quebecor Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$29.03B4.0443.97%3.94%2.75%342.54%
73
Outperform
$13.50B13.8735.31%2.69%-0.29%15.30%
72
Outperform
$3.23B7.999.79%5.69%-2.22%-2.36%
63
Neutral
C$32.94B4.7131.99%7.42%0.11%7109.23%
62
Neutral
C$733.91M5.3810.16%5.98%-2.14%4.40%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
$28.25B24.887.68%9.49%2.42%24.37%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:QBR.B
Quebecor
60.04
25.70
74.83%
TSE:BCE
BCE
35.32
4.80
15.71%
TSE:RCI.B
Rogers Communication
53.55
16.05
42.79%
TSE:T
Telus
18.10
-0.20
-1.10%
TSE:CGO
Cogeco Inc. SV
76.11
19.06
33.42%
TSE:CCA
Cogeco Communications
76.46
13.04
20.57%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 01, 2026