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GURU Organic Energy Corp (TSE:GURU)
TSX:GURU

GURU Organic Energy Corp (GURU) AI Stock Analysis

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TSE:GURU

GURU Organic Energy Corp

(TSX:GURU)

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Neutral 62 (OpenAI - 5.2)
Rating:62Neutral
Price Target:
C$6.00
▲(10.09% Upside)
The score is primarily supported by improving financial performance (margin expansion, sharply narrower losses, and positive operating/free cash flow) and strong technical momentum with the stock trading well above key moving averages. These positives are tempered by weak valuation signals driven by continued losses (negative P/E) and no dividend data.
Positive Factors
Gross Margin Expansion
Margin expansion to ~65% indicates materially improved unit economics likely from better pricing, product mix or cost control linked to the organic positioning. Higher gross margins create a durable buffer to absorb SG&A and support a sustainable path to profitability as scale increases.
Improved Cash Generation
Turning both operating and free cash flow positive is a structural inflection that reduces reliance on external financing, enables reinvestment in distribution and brand, and improves financial flexibility. Sustained FCF would permit organic growth and lower funding risk over the medium term.
Conservative Balance Sheet
Very low leverage provides long-term financial flexibility to fund marketing, inventory and expansion without high interest burden. A conservative balance sheet lowers insolvency risk and preserves optionality to invest in distribution or weather demand variability during scaling.
Negative Factors
Ongoing Net Losses
Despite meaningful improvement, continued net and operating losses mean the company has not yet demonstrated sustainable profitability. Persistent negative returns can limit reinvestment capacity, slow margin conversion, and constrain ability to secure larger retail partnerships long-term.
Cash Flow Volatility
A one-year improvement follows a deep prior outflow, indicating volatile cash conversion. Such volatility complicates multi-quarter planning, raises execution risk for expansion initiatives, and means management must prove repeatable FCF through several cycles to de-risk growth investments.
Limited Scale & Distribution
Modest headcount and low trading volume reflect a small-scale operation with likely constrained distribution reach and weaker merchandising leverage with national retailers. Limited scale raises per-unit marketing and logistics costs and can slow sustainable market share gains in the competitive beverage sector.

GURU Organic Energy Corp (GURU) vs. iShares MSCI Canada ETF (EWC)

GURU Organic Energy Corp Business Overview & Revenue Model

Company DescriptionGURU Organic Energy Corp., a beverage company, provides plant-based energy drinks. It offers its products under the Guru Original, Guru Lite, Guru Energy Water, Guru Matcha, Yerba Mate, and Guayusa Tropical Punch names. The company markets its organic energy drinks in Canada and the United States through a distribution network of approximately 23,700 points of sale, as well as through guruenergy.com, FB Marketplace, and Amazon. GURU Organic Energy Corp. was founded in 1999 and is headquartered in Montréal, Canada.
How the Company Makes MoneyGURU Organic Energy Corp generates revenue primarily through the sales of its energy drinks across various retail channels, including supermarkets, convenience stores, and online platforms. The company employs a direct-to-consumer strategy, enhancing its margins by selling products through its website and subscription services. Key revenue streams include retail sales, e-commerce sales, and possibly partnerships with health food retailers and distributors. Additionally, GURU may benefit from co-branding initiatives and collaborations with other brands in the wellness space, further diversifying its revenue sources.

GURU Organic Energy Corp Earnings Call Summary

Earnings Call Date:Jan 23, 2025
(Q4-2024)
|
% Change Since: |
Next Earnings Date:Mar 12, 2026
Earnings Call Sentiment Positive
The earnings call highlighted strong growth in the U.S. market, successful product innovations, and improved financial metrics. However, challenges remain with declining Q4 revenue, flat sales in Canada, and the upcoming end of the PepsiCo distribution agreement. The company is optimistic about transitioning to a direct distribution model and continuing its growth trajectory.
Q4-2024 Updates
Positive Updates
Strong U.S. Market Performance
The U.S. market saw a 62% year-over-year growth and record-breaking online performance, particularly on Amazon.
Increase in Gross Profit and Margin
Gross profit increased by 8.4% to $16.7 million, with gross margin improving to 55.3%.
Successful Product Innovation
The launch of GURU Zero, a sugar-free line, was well-received, contributing to growth and expansion in key markets.
Leadership and Governance Strengthened
New independent board members and executive appointments were made to enhance marketing and sales strategies.
Reduced Net Loss
Net loss reduced by 21.3% to $9.4 million in fiscal 2024.
Strong Financial Position
Maintained a strong financial position with $25.5 million in cash and no debt.
Negative Updates
Revenue Decline in Q4
Revenue declined by 6.9% year-over-year in Q4, though offset by stable gross profit.
Flat Sales in Canada
Sales in Canada remained flat in dollar terms, facing increased competition and market share challenges.
End of PepsiCo Distribution Agreement
The distribution agreement with PepsiCo Canada will end in May 2025, requiring a transition back to a direct distribution model.
Company Guidance
During the Q4 2024 earnings call for GURU Organic Energy, the company provided robust guidance underscored by a strategic focus on sustainable growth and profitability. GURU reported a 3.3% increase in net revenue, reaching $30.2 million, and an 8.4% growth in gross profit to $16.7 million, alongside an improved gross margin of 55.3%. The U.S. market was a significant driver, boasting a 62% year-over-year growth. Cost management strategies led to a 21.3% reduction in net loss. Innovations such as the Zero Sugar line, which aligns with the growing demand for sugar-free energy drinks in the $23 billion North American market, played a pivotal role in the company's strategy. The leadership team was bolstered by new appointments, including Shingly Lee as VP of Marketing and Patrick Charbonneau as EVP of Sales, to drive growth and enhance market presence. Looking ahead to 2025, GURU plans to transition to a direct distribution model in Canada by May 22, 2025, optimize operational flexibility, and expand its market share, particularly through the Zero Sugar product line.

GURU Organic Energy Corp Financial Statement Overview

Summary
Operational rebound in 2025 with revenue up ~9%, gross margin expanding to ~65% (from ~55%), losses narrowing sharply, and both operating and free cash flow turning positive. Offset by continued net/operating losses and the need to prove sustainable profitability and consistent cash generation.
Income Statement
46
Neutral
Revenue has been growing (up ~9% in 2025 vs. 2024), and profitability is improving meaningfully: gross margin expanded to ~65% in 2025 from ~55% in 2024, while net losses narrowed sharply (net margin improved to about -4% from about -31%). The key weakness is the company is still not profitable, with operating losses persisting despite the rebound.
Balance Sheet
78
Positive
The balance sheet looks conservatively financed, with very low leverage (debt-to-equity ~0.05 in 2025), providing flexibility and lowering financial risk. The main concern is returns remain negative because the company is still losing money (negative return on equity), though this is less severe than prior years.
Cash Flow
63
Positive
Cash generation improved materially in 2025: operating cash flow turned positive (~$4.0M) and free cash flow was also positive (~$3.9M), a strong reversal from sizable outflows in 2024. The weakness is volatility—free cash flow growth is sharply negative year over year because the prior year was deeply negative, and consistency of cash generation still needs to be proven.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue34.75M30.24M29.29M29.08M30.19M
Gross Profit22.48M16.74M15.44M15.69M17.88M
EBITDA-248.38K-8.35M-10.67M-16.52M-9.49M
Net Income-1.38M-9.41M-11.96M-17.56M-9.84M
Balance Sheet
Total Assets40.19M39.14M48.65M65.35M85.01M
Cash, Cash Equivalents and Short-Term Investments28.53M25.51M33.83M46.29M66.95M
Total Debt1.43M1.16M1.58M1.99M1.91M
Total Liabilities10.20M8.20M8.82M10.26M12.46M
Stockholders Equity29.99M30.93M39.83M55.09M72.55M
Cash Flow
Free Cash Flow3.92M-9.39M-9.40M-20.09M-11.31M
Operating Cash Flow4.00M-9.30M-9.32M-18.84M-10.16M
Investing Cash Flow-20.08M19.45M4.11M-21.65M-1.10M
Financing Cash Flow-903.33K-462.25K-4.48M-1.00M47.82M

GURU Organic Energy Corp Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price5.45
Price Trends
50DMA
5.35
Positive
100DMA
5.19
Positive
200DMA
3.55
Positive
Market Momentum
MACD
0.16
Positive
RSI
42.89
Neutral
STOCH
26.12
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:GURU, the sentiment is Neutral. The current price of 5.45 is below the 20-day moving average (MA) of 6.27, above the 50-day MA of 5.35, and above the 200-day MA of 3.55, indicating a neutral trend. The MACD of 0.16 indicates Positive momentum. The RSI at 42.89 is Neutral, neither overbought nor oversold. The STOCH value of 26.12 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for TSE:GURU.

GURU Organic Energy Corp Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$1.51B12.2811.45%2.00%17.69%13.69%
68
Neutral
C$1.45B23.2013.44%2.67%11.25%58.21%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
62
Neutral
C$164.07M-120.31-12.77%3.27%60.93%
60
Neutral
C$43.43M18.274.23%46.54%968.67%
46
Neutral
C$122.89M-5.95132.78%34.00%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:GURU
GURU Organic Energy Corp
5.45
3.57
189.89%
TSE:DTEA
DAVIDsTEA
0.79
-0.31
-28.18%
TSE:OGO
Organto Foods
0.87
0.81
1350.00%
TSE:SWP
Swiss Water Decaffeinated Coffee Inc
4.55
1.18
35.01%
TSE:LAS.A
Lassonde
221.00
51.50
30.38%
TSE:JWEL
Jamieson Wellness Inc
34.65
2.62
8.16%

GURU Organic Energy Corp Corporate Events

Business Operations and StrategyFinancial Disclosures
GURU Organic Energy Posts Record Revenue and Turns Profitable in Back-to-Back Quarters
Positive
Jan 22, 2026

GURU Organic Energy reported record fourth-quarter net revenue of $10.1 million, up 41.5% year-over-year, and record fiscal 2025 net revenue of $34.7 million, up 14.9%, while delivering its first two consecutive profitable quarters since going public. The company’s fiscal 2025 net loss narrowed sharply to $1.4 million from $9.4 million a year earlier as gross margin expanded by 940 basis points to 64.7%, operating cash flow swung to a $3.3 million inflow from a $9.3 million outflow, and GURU strengthened its balance sheet to $28.5 million in cash and equivalents plus $10 million in unused credit facilities. Management attributed the turnaround to a midyear shift to direct distribution in Canada, tighter control over pricing and promotions, and strong omnichannel execution, including record performance on Amazon during major online sales events and continued leadership in product innovation in Quebec, positioning the brand with high structural margins and solid momentum heading into fiscal 2026.

The most recent analyst rating on (TSE:GURU) stock is a Hold with a C$4.50 price target. To see the full list of analyst forecasts on GURU Organic Energy Corp stock, see the TSE:GURU Stock Forecast page.

Business Operations and StrategyProduct-Related Announcements
GURU Organic Energy Launches Zero-Sugar Dragon Fruit Cherry Sorbet Drink to Power ‘Good Energy’ Strategy
Positive
Jan 13, 2026

GURU Organic Energy Corp. has introduced GURU Zero Dragon Fruit Cherry Sorbet, a zero-sugar, plant-based energy drink that blends cherry sorbet and dragon fruit flavours with organic green tea caffeine, L-theanine and catechin (EGCG) for focus and metabolism support. Rolling out in January 2026 across Quebec, select U.S. markets and online channels, the launch is coupled with a “Every small win deserves a cherry on top” marketing campaign that reframes energy as a reward for everyday progress, reinforcing GURU’s strategy to lead the “Good Energy” movement and strengthen its positioning as a natural, functional alternative to synthetic energy drinks in North America.

The most recent analyst rating on (TSE:GURU) stock is a Hold with a C$4.50 price target. To see the full list of analyst forecasts on GURU Organic Energy Corp stock, see the TSE:GURU Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
GURU Organic Energy Sets January 22 Date for Q4 and Fiscal 2025 Results
Neutral
Jan 8, 2026

GURU Organic Energy Corp., Canada’s leading organic energy drink brand, will report its fourth-quarter and full-year 2025 financial results on January 22, 2026, before markets open. Management will host a conference call and live audio webcast the same day at 10:00 a.m. ET to discuss the results, with a Q&A segment reserved for financial analysts and a replay accessible on the company’s website until February 28, 2026, signaling continued engagement with the investment community as the company advances its strategy in the competitive North American energy drink market.

The most recent analyst rating on (TSE:GURU) stock is a Hold with a C$5.00 price target. To see the full list of analyst forecasts on GURU Organic Energy Corp stock, see the TSE:GURU Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
GURU Organic Energy Achieves Record Sales During Black Friday-Cyber Monday
Positive
Dec 9, 2025

GURU Organic Energy Corp reported record-breaking sales during the Black Friday-Cyber Monday period, with a 94% increase in Canada and 73% in the U.S., significantly outperforming the overall energy drink category. This growth underscores the company’s successful ecommerce strategies and strong consumer demand for organic energy drinks, positioning GURU as a leader in the market with expanding distribution and brand recognition.

The most recent analyst rating on (TSE:GURU) stock is a Hold with a C$5.00 price target. To see the full list of analyst forecasts on GURU Organic Energy Corp stock, see the TSE:GURU Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 24, 2026