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GURU Organic Energy Corp (TSE:GURU)
TSX:GURU
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GURU Organic Energy Corp (GURU) AI Stock Analysis

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TSE:GURU

GURU Organic Energy Corp

(TSX:GURU)

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Neutral 55 (OpenAI - 4o)
Rating:55Neutral
Price Target:
C$2.00
▼(-65.93% Downside)
GURU Organic Energy Corp's stock score is primarily influenced by its financial performance challenges, including negative profitability and cash flow issues. While technical analysis shows strong momentum, the overbought indicators suggest caution. The valuation is weak due to negative earnings and lack of dividends, further impacting the overall score.

GURU Organic Energy Corp (GURU) vs. iShares MSCI Canada ETF (EWC)

GURU Organic Energy Corp Business Overview & Revenue Model

Company DescriptionGURU Organic Energy Corp., a beverage company, provides plant-based energy drinks. It offers its products under the Guru Original, Guru Lite, Guru Energy Water, Guru Matcha, Yerba Mate, and Guayusa Tropical Punch names. The company markets its organic energy drinks in Canada and the United States through a distribution network of approximately 23,700 points of sale, as well as through guruenergy.com, FB Marketplace, and Amazon. GURU Organic Energy Corp. was founded in 1999 and is headquartered in Montréal, Canada.
How the Company Makes MoneyGURU makes money primarily through the sale of its organic energy drinks. The company's revenue model is centered around direct sales to retailers, distributors, and consumers. GURU's key revenue streams include wholesale distribution to grocery chains, health food stores, convenience stores, and online sales through its e-commerce platform. Strategic partnerships with major retailers and distributors help expand its market reach and increase sales volume. Additionally, GURU invests in marketing campaigns to enhance brand awareness and drive consumer demand, contributing to its overall earnings.

GURU Organic Energy Corp Earnings Call Summary

Earnings Call Date:Sep 11, 2025
(Q4-2024)
|
% Change Since: |
Next Earnings Date:Jan 22, 2026
Earnings Call Sentiment Positive
The earnings call highlighted strong growth in the U.S. market, successful product innovations, and improved financial metrics. However, challenges remain with declining Q4 revenue, flat sales in Canada, and the upcoming end of the PepsiCo distribution agreement. The company is optimistic about transitioning to a direct distribution model and continuing its growth trajectory.
Q4-2024 Updates
Positive Updates
Strong U.S. Market Performance
The U.S. market saw a 62% year-over-year growth and record-breaking online performance, particularly on Amazon.
Increase in Gross Profit and Margin
Gross profit increased by 8.4% to $16.7 million, with gross margin improving to 55.3%.
Successful Product Innovation
The launch of GURU Zero, a sugar-free line, was well-received, contributing to growth and expansion in key markets.
Leadership and Governance Strengthened
New independent board members and executive appointments were made to enhance marketing and sales strategies.
Reduced Net Loss
Net loss reduced by 21.3% to $9.4 million in fiscal 2024.
Strong Financial Position
Maintained a strong financial position with $25.5 million in cash and no debt.
Negative Updates
Revenue Decline in Q4
Revenue declined by 6.9% year-over-year in Q4, though offset by stable gross profit.
Flat Sales in Canada
Sales in Canada remained flat in dollar terms, facing increased competition and market share challenges.
End of PepsiCo Distribution Agreement
The distribution agreement with PepsiCo Canada will end in May 2025, requiring a transition back to a direct distribution model.
Company Guidance
During the Q4 2024 earnings call for GURU Organic Energy, the company provided robust guidance underscored by a strategic focus on sustainable growth and profitability. GURU reported a 3.3% increase in net revenue, reaching $30.2 million, and an 8.4% growth in gross profit to $16.7 million, alongside an improved gross margin of 55.3%. The U.S. market was a significant driver, boasting a 62% year-over-year growth. Cost management strategies led to a 21.3% reduction in net loss. Innovations such as the Zero Sugar line, which aligns with the growing demand for sugar-free energy drinks in the $23 billion North American market, played a pivotal role in the company's strategy. The leadership team was bolstered by new appointments, including Shingly Lee as VP of Marketing and Patrick Charbonneau as EVP of Sales, to drive growth and enhance market presence. Looking ahead to 2025, GURU plans to transition to a direct distribution model in Canada by May 22, 2025, optimize operational flexibility, and expand its market share, particularly through the Zero Sugar product line.

GURU Organic Energy Corp Financial Statement Overview

Summary
GURU Organic Energy Corp faces significant challenges with profitability and cash flow management, as reflected by negative EBIT, net income, and operating cash flow. While the balance sheet shows manageable debt and cash reserves, inconsistent revenue growth and operational losses are concerns requiring strategic initiatives for improvement.
Income Statement
45
Neutral
GURU Organic Energy Corp has struggled with profitability as indicated by consistent negative EBIT and net income. The TTM (Trailing-Twelve-Months) data shows a net profit margin of -25.9%, reflecting significant losses. Revenue shows volatility with a decline in 2025 after a peak in 2024, challenging growth consistency.
Balance Sheet
55
Neutral
The company maintains a relatively low debt-to-equity ratio, suggesting conservative leverage. However, the return on equity is negative due to ongoing net losses. Despite adequate cash reserves and a positive equity ratio, the declining equity trend is a concern for financial stability.
Cash Flow
50
Neutral
GURU's operating cash flow is consistently negative, indicating challenges in generating cash from operations. However, strong cash reserves and strategic investments provide some cushion. The cash flow pattern suggests a need for improved cash generation to support operations sustainably.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue30.24M29.29M29.08M30.19M22.10M
Gross Profit16.74M15.44M15.69M17.88M14.04M
EBITDA-8.35M-10.67M-16.52M-9.49M-1.56M
Net Income-9.41M-11.96M-17.56M-9.84M-2.16M
Balance Sheet
Total Assets39.14M48.65M65.35M85.01M41.79M
Cash, Cash Equivalents and Short-Term Investments25.51M33.83M46.29M66.95M30.42M
Total Debt1.16M1.58M1.99M1.91M471.94K
Total Liabilities8.20M8.82M10.26M12.46M8.23M
Stockholders Equity30.93M39.83M55.09M72.55M33.57M
Cash Flow
Free Cash Flow-9.39M-9.40M-20.09M-11.31M-143.37K
Operating Cash Flow-9.30M-9.32M-18.84M-10.16M-137.30K
Investing Cash Flow19.45M4.11M-21.65M-1.10M-6.06K
Financing Cash Flow-462.25K-4.48M-1.00M47.82M30.41M

GURU Organic Energy Corp Technical Analysis

Technical Analysis Sentiment
Positive
Last Price5.87
Price Trends
50DMA
4.33
Positive
100DMA
3.10
Positive
200DMA
2.43
Positive
Market Momentum
MACD
0.45
Positive
RSI
60.75
Neutral
STOCH
71.26
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:GURU, the sentiment is Positive. The current price of 5.87 is above the 20-day moving average (MA) of 5.57, above the 50-day MA of 4.33, and above the 200-day MA of 2.43, indicating a bullish trend. The MACD of 0.45 indicates Positive momentum. The RSI at 60.75 is Neutral, neither overbought nor oversold. The STOCH value of 71.26 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:GURU.

GURU Organic Energy Corp Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
$20.33B14.63-3.31%3.23%1.93%-12.26%
$152.75M-12.77%3.27%60.93%
C$4.21M-72.49%-29.97%-1800.00%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:GURU
GURU Organic Energy Corp
5.87
4.22
255.76%
TSE:MUSH
Good Shroom Co Inc
0.08
-0.02
-20.00%
TSE:FLOW
Flow Beverage Corp.
0.04
-0.13
-76.47%

GURU Organic Energy Corp Corporate Events

Business Operations and StrategyFinancial Disclosures
GURU Organic Energy Achieves Record Sales Growth on Amazon Prime Days
Positive
Oct 24, 2025

GURU Organic Energy Corp. achieved significant sales growth during Amazon’s October Prime Big Deal Days, with a 42% increase in the U.S. and 11% in Canada, outperforming the overall energy drink category. This success highlights the growing consumer demand for GURU’s organic energy drinks and the company’s effective ecommerce strategies, positioning it well for the upcoming holiday season with new promotional plans and initiatives.

The most recent analyst rating on (TSE:GURU) stock is a Hold with a C$2.00 price target. To see the full list of analyst forecasts on GURU Organic Energy Corp stock, see the TSE:GURU Stock Forecast page.

GURU Organic Energy Reports Record Q3 2025 Results
Sep 12, 2025

GURU Organic Energy Corp. is a dynamic beverage company known for its organic, plant-based energy drinks, primarily operating in the Canadian and U.S. markets. The company has carved a niche with its commitment to natural ingredients and a mission to clean up the energy drink industry.

Business Operations and StrategyFinancial Disclosures
GURU Organic Energy Corp Returns to Profitability with Record Q3 Results
Positive
Sep 11, 2025

GURU Organic Energy Corp reported a return to profitability in Q3 2025, marking its first profitable quarter since going public in 2020. The company achieved a net income of $1.3 million, driven by a successful transition to a direct distribution model in Canada, which enhanced flexibility and growth. Record net revenue of $10.4 million was reported, a 31.4% increase from the previous year, alongside a significant expansion in gross margins. The company’s strong financial position, with no debt and substantial cash reserves, supports its continued innovation and market expansion efforts, particularly in the U.S. and Canada. These strategic moves position GURU for sustained growth and increased market share in the energy drink sector.

The most recent analyst rating on (TSE:GURU) stock is a Hold with a C$2.00 price target. To see the full list of analyst forecasts on GURU Organic Energy Corp stock, see the TSE:GURU Stock Forecast page.

Product-Related Announcements
GURU Organic Energy Unveils Island Breeze Punch to Extend Summer Vibes
Positive
Sep 8, 2025

GURU Organic Energy Corp. has introduced a new product, Island Breeze Punch, to its lineup of organic energy drinks. This tropical-flavored drink, featuring natural caffeine and plant-based ingredients, is designed to extend the summer vibe into the fall season. Available across Quebec and online, the launch is supported by a vibrant marketing campaign targeting various platforms and communities. This product introduction is expected to enhance GURU’s market presence by appealing to consumers seeking natural and refreshing energy drink options.

The most recent analyst rating on (TSE:GURU) stock is a Hold with a C$2.00 price target. To see the full list of analyst forecasts on GURU Organic Energy Corp stock, see the TSE:GURU Stock Forecast page.

Financial Disclosures
GURU Organic Energy to Announce Q3 2025 Financial Results
Neutral
Aug 28, 2025

GURU Organic Energy Corp. announced it will release its third-quarter financial results for 2025 on September 11, before the market opens. A conference call will be held the same day to discuss the results, with a Q&A session for financial analysts. This announcement is significant as it provides stakeholders with insights into the company’s financial health and operational performance, potentially impacting its market positioning and investor relations.

The most recent analyst rating on (TSE:GURU) stock is a Hold with a C$2.00 price target. To see the full list of analyst forecasts on GURU Organic Energy Corp stock, see the TSE:GURU Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
GURU Organic Energy Achieves Record Sales on Amazon During Prime Day
Positive
Aug 21, 2025

GURU Organic Energy Corp. announced a record-breaking month for its Amazon sales in July 2025, driven by the Prime Day event, with sales increasing by 40% in Canada and 96% in the U.S. compared to the previous year. This significant growth reflects the brand’s strong appeal among health-conscious consumers and underscores its strategy of leveraging high-traffic events to boost brand awareness and long-term growth. The company is focused on capturing market share in the growing clean and organic energy drink segment, with a notable increase in new-to-brand buyers and repeat purchase rates that exceed industry norms.

The most recent analyst rating on (TSE:GURU) stock is a Hold with a C$2.00 price target. To see the full list of analyst forecasts on GURU Organic Energy Corp stock, see the TSE:GURU Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 26, 2025