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Bragg Gaming Group Inc (TSE:BRAG)
TSX:BRAG

Bragg Gaming Group Inc (BRAG) AI Stock Analysis

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TSE:BRAG

Bragg Gaming Group Inc

(TSX:BRAG)

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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
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Neutral 62 (OpenAI - 5.2)
Rating:62Neutral
Price Target:
C$3.00
▲(2.74% Upside)
Action:ReiteratedDate:03/21/26
The score is driven primarily by improving fundamentals—strong revenue growth, better EBITDA, and a major step-up in 2025 cash generation—supported by a generally stable balance sheet. This is tempered by continued net losses and negative P/E, while technicals add caution due to overbought readings and a still-weak longer-term trend (below the 200-day average).
Positive Factors
Strong proprietary content and geographic growth
Rapid growth in proprietary content and expansion in high-growth markets (U.S., Brazil) increases recurring, higher-margin revenue streams and reduces reliance on low-margin third-party distribution. That structural shift supports lasting margin improvement and market share gains over the next 2–6 months.
Improved cash generation and FCF in 2025
A meaningful step-up to positive operating and free cash flow in 2025 demonstrates improved cash conversion from operations, enhancing runway for reinvestment and debt coverage. If sustained, this provides durable financial flexibility to fund product development and support growth initiatives.
Relatively stable balance sheet with modest leverage
A conservative capital structure and low debt relative to equity give the company resilience against regulatory or market shocks and preserve capacity for targeted M&A or continued product investment, supporting long-term strategic optionality and operational stability.
Negative Factors
Ongoing net losses and negative ROE
Despite top-line and EBITDA improvements, the company remains net loss-making and posts negative ROE. Continued losses constrain the ability to deliver shareholder returns, limit retained-capital accumulation, and mean profitability execution must be proven durable before equity value is sustainably created.
Regulatory exposure and customer migration risk
Concentration in regulated markets creates structural revenue vulnerability: regulatory shifts and large customer migration (e.g., BetCity) can cause multi-quarter revenue declines. This regulatory and client-concentration risk can materially affect recurring platform and content revenues over 2–6 months.
Historically volatile free cash flow
Although 2025 showed strong FCF, the company’s history of uneven cash conversion highlights execution and timing risks. Inconsistent cash flow complicates planning for R&D, marketing, or M&A and means improvements must be sustained to reliably fund growth and cover restructuring benefits.

Bragg Gaming Group Inc (BRAG) vs. iShares MSCI Canada ETF (EWC)

Bragg Gaming Group Inc Business Overview & Revenue Model

Company DescriptionBragg Gaming Group Inc. operates as a technology and content supplier to the gaming industry worldwide. The company provides business-to-business online gaming solutions. It offers a range of games, including slot, table, card, video bingo, scratch card, and live dealer games, as well as virtual sports. The company also provides managed operational and marketing services to its iGaming operator customers to complete its turnkey gaming solution. It offers proprietary third-party gaming content, which delivers through a single integrated platform. The company also holds various content distribution rights through partnerships with selected third-party studios. Bragg Gaming Group Inc. is headquartered in Toronto, Canada.
How the Company Makes MoneyBragg Gaming Group makes money primarily by supplying iGaming content and enabling technology to online casino operators (and, in some cases, through arrangements involving other intermediaries in the iGaming supply chain). Key revenue streams typically include: (1) Game/content revenue: fees or revenue-share derived from player activity on Bragg-supplied games (proprietary titles and third-party titles distributed through Bragg), usually tied to metrics such as wagers/turnover or net gaming revenue generated on operator platforms. (2) Platform and technology revenue: licensing and/or service fees for use of Bragg’s technology stack (e.g., content delivery/aggregation capabilities and related operational tooling), which may be structured as recurring platform fees, usage-based fees, and/or revenue-share components depending on the commercial agreement. (3) Professional and managed services: implementation, integration, customization, and ongoing operational/support services provided to operators and partners, which may generate one-time setup fees and/or ongoing service fees. Significant factors that can contribute to earnings include expansion into newly regulated jurisdictions (increasing the addressable base of licensed operators and players), distribution partnerships with online casino operators and content studios (broadening game supply and reach), and performance of Bragg’s proprietary content portfolio (which can influence revenue-share yields and margins).

Bragg Gaming Group Inc Earnings Call Summary

Earnings Call Date:Nov 13, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:May 07, 2026
Earnings Call Sentiment Positive
The earnings call presented a mix of strong growth in key markets and strategic diversification success, alongside challenges in the Netherlands market and potential impact from customer migration. However, the positive growth metrics and successful diversification strategy indicate a positive outlook.
Q3-2025 Updates
Positive Updates
Strong Revenue Growth in Key Markets
Bragg Gaming Group reported 86% year-over-year revenue growth in the U.S. and 80% in Brazil, key drivers in the company's 35% year-over-year growth in proprietary content revenue.
Increase in Gross Profit and Adjusted EBITDA
Gross profit increased by 5% year-over-year to EUR 14.7 million, and adjusted EBITDA grew 9% to EUR 4.4 million, with margins rising 100 basis points to 16.6%.
Diversification Strategy Success
Revenue outside the Netherlands grew by 20%, indicating the effectiveness of Bragg's diversification strategy.
Credit Facility with Bank of Montreal
Secured a Tier 1 credit line with the Bank of Montreal, enhancing liquidity and lowering borrowing costs.
Negative Updates
Revenue Decline in the Netherlands
Revenue in the Netherlands was down 22% year-over-year due to regulatory changes, impacting overall revenue growth.
Customer Migration Impact
Expected migration of BetCity off the Bragg PAM in H1 of next year, with potential minimal impact on the bottom line.
Company Guidance
During Bragg Gaming Group's Third Quarter 2025 Earnings Call, the company provided guidance indicating strong financial performance and strategic growth in key markets. The call highlighted a 2% year-over-year revenue increase to EUR 26.8 million, with a significant 20% rise when excluding the Netherlands, where regulatory changes impacted revenue by a 22% decline. The U.S. and Brazil were noted as high-growth markets, contributing 22% to the total revenue, up from 12% the previous year. Proprietary content revenue grew by 35%, bolstering margins and profitability, with adjusted EBITDA rising 9% to EUR 4.4 million. The gross profit reached EUR 14.7 million, reflecting an improvement in gross margin to 54.7%. Bragg reiterated its full-year 2025 revenue guidance of EUR 106-108.5 million and adjusted EBITDA of EUR 16.5-18.5 million, driven by its diversified and high-margin proprietary content strategy.

Bragg Gaming Group Inc Financial Statement Overview

Summary
Strong and accelerating revenue growth with improving EBITDA and a generally conservative balance sheet, plus a notable improvement to strong operating and free cash flow in 2025. Offsetting this, the company remains net loss-making with negative ROE and historically volatile free cash flow, limiting the score.
Income Statement
58
Neutral
Revenue growth is strong and accelerating, with 2025 revenue up sharply versus 2024, and gross profit remaining solid. Profitability, however, is still the key gap: net income stays negative across the period and EBIT remains below zero even as EBITDA has improved materially since 2021. Overall, the top-line trajectory and improving operating performance are positives, but the business has not yet demonstrated consistent bottom-line profitability.
Balance Sheet
73
Positive
The balance sheet looks relatively stable with a sizable equity base and modest leverage in the years where leverage data is available (low debt relative to equity in 2021–2024). Total debt has increased by 2025, but remains small versus equity, which provides financial flexibility. The main weakness is persistent negative returns on equity driven by ongoing net losses, indicating the capital base is not yet generating positive shareholder returns.
Cash Flow
70
Positive
Cash generation is a clear strength in the most recent year: 2025 shows strong operating cash flow and strong free cash flow, a major improvement versus 2024 when free cash flow was negative. That said, free cash flow has been volatile year-to-year (positive in 2020 and 2023, negative in 2021, 2022, and 2024), which raises questions around consistency and reinvestment needs. Still, the latest period suggests meaningful progress in cash conversion.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue167.27M102.00M93.52M84.73M58.32M
Gross Profit61.35M54.05M49.94M45.08M28.32M
EBITDA23.26M12.95M12.36M8.34M-1.64M
Net Income-12.80M-5.15M-3.84M-3.48M-7.51M
Balance Sheet
Total Assets159.94M106.59M103.37M104.39M83.39M
Cash, Cash Equivalents and Short-Term Investments10.72M10.47M8.80M11.29M16.01M
Total Debt12.24M10.28M3.28M7.39M600.00K
Total Liabilities59.00M33.10M33.12M34.85M17.20M
Stockholders Equity100.94M73.50M70.25M69.53M66.19M
Cash Flow
Free Cash Flow26.19M-2.00M2.02M-2.17M-3.31M
Operating Cash Flow26.77M11.16M11.74M5.75M-41.00K
Investing Cash Flow-24.78M-13.17M-9.72M-16.87M-23.88M
Financing Cash Flow-6.18M3.61M-4.17M7.01M12.41M

Bragg Gaming Group Inc Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price2.92
Price Trends
50DMA
2.66
Positive
100DMA
2.85
Positive
200DMA
3.86
Negative
Market Momentum
MACD
-0.02
Negative
RSI
71.30
Negative
STOCH
89.96
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:BRAG, the sentiment is Neutral. The current price of 2.92 is above the 20-day moving average (MA) of 2.26, above the 50-day MA of 2.66, and below the 200-day MA of 3.86, indicating a neutral trend. The MACD of -0.02 indicates Negative momentum. The RSI at 71.30 is Negative, neither overbought nor oversold. The STOCH value of 89.96 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for TSE:BRAG.

Bragg Gaming Group Inc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
C$74.31M-5.69-10.97%12.57%-40.95%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
43
Neutral
C$14.34M-1.59-3.78%88.40%
40
Underperform
C$45.36M17.67-55.24%52.23%-300.60%
40
Underperform
C$4.72M-7.52-100.00%90.84%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:BRAG
Bragg Gaming Group Inc
2.92
-3.19
-52.21%
TSE:VST
Victory Square Technologies Inc
0.44
0.26
141.67%
TSE:EPY
ePlay Digital
0.01
0.00
0.00%
TSE:AIC
Alpha Esports Tech
0.40
0.10
33.33%
TSE:VRTS
Wondr Gaming Corp
0.02
>-0.01
-25.00%
TSE:BET
Northstar Gaming Holdings Inc
0.02
-0.06
-78.57%

Bragg Gaming Group Inc Corporate Events

Business Operations and StrategyExecutive/Board ChangesFinancial Disclosures
Bragg Gaming Reshapes Leadership to Drive AI-First iGaming Growth
Positive
Mar 3, 2026

Bragg Gaming Group has strengthened its executive team by appointing Morten Tonnesen as Chief Operating Officer and promoting Garrick Morris to Executive Vice President of Global Content, U.S. & Canada. The moves support a strategy centered on scaling its high-margin global content business, which grew 76% in Q4 2025 and 69% for full-year 2025, particularly across North America.

The organizational realignment aligns with Bragg’s push to become an AI-first B2B leader in content, engagement, and infrastructure, backed by its “Bragg AI Brain” initiative and recent cost-structure changes. Tonnesen will drive operational leverage and an AI-led transformation, while Morris will lead U.S. and global content expansion, positioning Bragg to serve operators at the convergence of iGaming, sports, and prediction markets amid shifting regulations and new market opportunities.

The most recent analyst rating on (TSE:BRAG) stock is a Buy with a C$7.00 price target. To see the full list of analyst forecasts on Bragg Gaming Group Inc stock, see the TSE:BRAG Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Bragg Gaming Hits 2025 Targets and Sets 2026 Outlook Around High-Margin Growth and AI Efficiencies
Positive
Feb 23, 2026

Bragg Gaming expects its preliminary unaudited fourth-quarter and full-year 2025 results to meet prior guidance, with annual revenue rising about 4% to roughly EUR 106.1 million and Adjusted EBITDA improving to about EUR 16.6 million. Growth was driven by a 70% surge in high-margin proprietary content in the fourth quarter, particularly in the U.S., and by strong performances in Brazil and other markets outside the Netherlands, where regulatory headwinds weighed on reported revenue.

For 2026, the company forecasts revenue of EUR 97.0 million to EUR 104.5 million and Adjusted EBITDA of EUR 16.0 million to EUR 19.0 million, targeting a higher margin profile of roughly 16% to 18%. Bragg plans to offset regulatory and tax pressures through a continued shift toward higher-margin products, expansion into new verticals such as Historical and Live Racing and Prediction Markets, and cost efficiencies from its new AI-driven “Bragg AI Brain” initiative to support EBITDA growth and progress toward sustained profitability.

The most recent analyst rating on (TSE:BRAG) stock is a Hold with a C$3.50 price target. To see the full list of analyst forecasts on Bragg Gaming Group Inc stock, see the TSE:BRAG Stock Forecast page.

Business Operations and Strategy
Bragg Named Preferred Content Delivery Partner for Super Technologies’ Global iGaming Expansion
Positive
Feb 17, 2026

Bragg Gaming Group has been chosen by Super Technologies as its preferred content delivery partner, cementing Bragg’s role as a key supplier in the global iGaming content and infrastructure market. The deal extends an existing relationship that has already seen joint launches in several European markets and Brazil, and positions Bragg at the core of Super’s multi-brand, multi-jurisdictional expansion strategy.

Under the agreement, Bragg will provide its full suite of aggregation and delivery services, including its Remote Games Server, Bragg HUB platform and FUZE engagement tools, to deliver proprietary, third-party, exclusive and bespoke games tailored to regulated markets. The partnership is expected to enhance Super’s platform content portfolio and compliance coverage while giving Bragg deeper penetration across more than 30 regulated gaming jurisdictions, reinforcing its specialist status in regulated iGaming aggregation and potentially driving stronger performance and lower costs for Super’s brands.

The most recent analyst rating on (TSE:BRAG) stock is a Hold with a C$3.50 price target. To see the full list of analyst forecasts on Bragg Gaming Group Inc stock, see the TSE:BRAG Stock Forecast page.

Business Operations and Strategy
Bragg Gaming Extends Turnkey iGaming Platform Deal With Croatia’s Senator Group
Positive
Feb 4, 2026

Bragg Gaming Group has extended a four-year turnkey platform and Player Account Management agreement with Senator Group, a leading online casino operator in Croatia, under which it will continue to supply its PAM platform, proprietary and aggregated casino content, Fuze player engagement tools, and fully managed marketing and operational services. The deal reinforces Bragg’s position as a key iGaming technology supplier in Croatia and Southeastern Europe, and is expected to support Senator’s expansion into other emerging markets, while Bragg leverages its AI-First strategy and collaboration with Golden Whale to build predictive modelling and hyper-personalization tools that help operators stay compliant with Croatia’s proposed stricter marketing and player protection rules, potentially enhancing both partners’ competitiveness and regulatory readiness in high-growth regulated markets.

The most recent analyst rating on (TSE:BRAG) stock is a Hold with a C$3.50 price target. To see the full list of analyst forecasts on Bragg Gaming Group Inc stock, see the TSE:BRAG Stock Forecast page.

Business Operations and StrategyProduct-Related Announcements
Bragg Gaming Strikes Turnkey Platform Deal with SuomiVeto Ahead of Finnish iGaming Liberalization
Positive
Jan 13, 2026

Bragg Gaming Group has signed a long-term turnkey solution deal with new operator SuomiVeto, led by the founders of BetCity.nl, to supply its PAM platform, exclusive and aggregated casino content, fully managed sportsbook, Fuze™ engagement tools, and managed services for the soon-to-be-liberalized Finnish iGaming market. The agreement positions Bragg early as a key technology supplier in Finland’s forthcoming regulated online gambling sector, where the market is projected to reach €1.1–€1.3 billion in 2027, and aligns with the company’s AI-First strategy by deploying its “Bragg AI Brain” and hyper-personalized, regulation-aware tools to support compliance with Finland’s expected marketing and bonus restrictions, replicating its successful market-entry playbook from the Netherlands and Brazil.

The most recent analyst rating on (TSE:BRAG) stock is a Hold with a C$4.00 price target. To see the full list of analyst forecasts on Bragg Gaming Group Inc stock, see the TSE:BRAG Stock Forecast page.

Business Operations and StrategyProduct-Related Announcements
Bragg Gaming Extends BetCity.nl Platform Deal with Entain to 2026
Positive
Jan 9, 2026

Bragg Gaming Group has extended its Player Account Management agreement with Entain’s Dutch brand BetCity.nl, ensuring the operator will continue to use Bragg’s proprietary PAM platform, online casino content and sports betting delivery products in the Netherlands until at least May 31, 2026. The extension is designed to support a potential migration of BetCity.nl to Entain’s own platform and is expected by Bragg to materially bolster its reported revenues over the coming months as it delivers both regular and migration-related services, underscoring the company’s entrenched role in a key European iGaming market even as the longer-term structure of the partnership remains under discussion.

The most recent analyst rating on (TSE:BRAG) stock is a Buy with a C$7.50 price target. To see the full list of analyst forecasts on Bragg Gaming Group Inc stock, see the TSE:BRAG Stock Forecast page.

Business Operations and Strategy
Bragg Gaming Launches Restructuring and AI Push to Cut Costs and Speed Profitability
Positive
Jan 8, 2026

Bragg Gaming Group has announced a strategic restructuring that will cut about 12% of its global workforce as part of a broader plan to streamline operations, lower its cost base and accelerate its path to sustained net profitability. The move is expected to generate approximately EUR 4.5 million in annualized cash savings after an estimated EUR 1.0 million in one-time personnel-related charges, and is accompanied by an ambitious AI transformation program that aims to make Bragg an AI-first company by 2027, with AI-enhanced products standard across most launches and the majority of operational workflows influenced by AI. Management frames the restructuring and cost reductions as the final step, after recent key hires, to preserve the company’s cash runway, support EBITDA growth and strengthen its position for organic expansion and potential industry consolidation, particularly as the iGaming sector faces mounting regulatory and tax pressures and new opportunities in areas such as prediction markets and historical racing.

The most recent analyst rating on (TSE:BRAG) stock is a Hold with a C$3.00 price target. To see the full list of analyst forecasts on Bragg Gaming Group Inc stock, see the TSE:BRAG Stock Forecast page.

Business Operations and StrategyProduct-Related Announcements
Bragg Gaming Strikes Golden Whale AI Deal to Power ‘AI-First’ iGaming Strategy
Positive
Jan 6, 2026

Bragg Gaming Group has entered a strategic partnership with iGaming data science specialist Golden Whale Productions to advance its shift toward becoming an AI-first company by 2027. Under the agreement, Bragg will integrate Golden Whale’s ‘Foundation’ machine learning models into its Player Account Management platform to build the so-called Bragg AI Brain, a predictive intelligence engine designed to automate workflows, optimize player incentives, and deliver hyper-personalized gaming experiences. The collaboration aims to validate and deploy highly accurate predictive models capable of forecasting player revenue over multiple time horizons and identifying churn risk windows, enabling more effective retention and reactivation campaigns. By embedding these AI-driven insights directly into its operational platform, Bragg expects to reduce costs, improve operational leverage and create a differentiated, proof-of-value AI offering for current and future customers in its regulated markets, potentially strengthening its competitive position and boosting proprietary content and partnership-driven revenues.

The most recent analyst rating on (TSE:BRAG) stock is a Hold with a C$3.00 price target. To see the full list of analyst forecasts on Bragg Gaming Group Inc stock, see the TSE:BRAG Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 21, 2026