TruGolf Holdings (TRUG) AI Stock Analysis

• Market Cap: $9.78M
• Dividend Yield: N/A
• Average Volume (3M): 963.07K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.76
• Revenue Growth: N/A
• EPS Growth: N/A
• Country: US
• Employees: 71
• Sector: Financial
• Sector Strength: 81
• Industry: Electronic Gaming & Multimedia
• EPS (TTM): -0.43
• Shares Outstanding: 29,881,672
• 10 Day Avg. Volume: 2,226,108
• 30 Day Avg. Volume: 963,074
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): 0.23
• Price to Cash Flow (P/CF): N/A
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: $2.00
• Price Target Upside: 614.29% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 0

TruGolf Holdings faces significant financial challenges, with negative profitability and cash flow issues being major concerns. The technical analysis indicates a bearish trend, although there is room for short-term improvement. Valuation is unattractive due to negative earnings and a lack of dividends. However, the recent positive corporate event, suggesting record sales and improved EBITDA, offers a glimmer of hope for future performance. Overall, the stock score reflects the current risks balanced with potential growth opportunities.

TruGolf Holdings Business Overview & Revenue Model

Company Description

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.

How the Company Makes Money

TruGolf Holdings generates revenue primarily through the sale of its golf simulators and related software products. The company offers a range of simulator models that vary in features and price points, targeting both individual consumers and commercial clients. Additionally, TruGolf earns revenue from software licensing, offering updates and improvements that enhance the functionality and realism of their simulators. The company may also engage in strategic partnerships with golf courses, entertainment centers, and retail outlets to expand their market reach and drive sales. Furthermore, TruGolf might offer maintenance and support services, providing additional revenue streams by ensuring customer satisfaction and the longevity of their products.

TruGolf Holdings Financial Statement Overview

Summary

TruGolf Holdings shows signs of revenue growth but faces significant profitability challenges. The company is heavily leveraged with negative equity, posing financial risks. Improved cash flows are a positive sign, but overall stability and profitability need enhancement for long-term viability.

Income Statement

TruGolf Holdings has experienced modest revenue growth of 6.5% from the previous year. However, the company struggles with profitability, reflected in negative EBIT and net income margins. The gross profit margin stands at 59.1% TTM, indicating a strong ability to cover costs of goods sold, but high operating expenses are affecting overall profitability.

Balance Sheet

The company's balance sheet shows a concerning negative equity, leading to a high debt-to-equity ratio. The total liabilities exceed assets, indicating financial instability. The equity ratio is negative, emphasizing a leveraged financial position with potential solvency risks.

Cash Flow

TruGolf Holdings shows improvement in operating cash flow, which has turned positive TTM compared to previous negative figures. Free cash flow has also improved, indicating better cash management. However, free cash flow to net income remains negative due to substantial net losses.

Breakdown
TTM	Dec 2023	Dec 2022	Dec 2021	Mar 2021
Income Statement		Total Revenue
21.92M	20.58M	20.23M	21.25M	0.00
	Gross Profit
12.95M	12.05M	13.21M	15.98M	0.00
	EBIT
-1.27M	-8.66M	-2.17M	-409.91K	-59.40K
	EBITDA
-531.17K	-8.60M	-2.17M	-409.91K	-59.40K
	Net Income Common Stockholders
-3.29M	-10.28M	-400.23K	-414.05K	-59.40K
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
977.20K	5.78M	9.76M	128.64M	500.07K
	Total Assets
129.12M	15.77M	9.78M	128.95M	537.57K
	Total Debt
500.00K	9.25M	1.86M	500.00K	500.00K
	Net Debt
-477.20K	5.95M	1.27M	-377.10K	-67.00
	Total Liabilities
4.95M	19.69M	7.22M	4.96M	546.96K
	Stockholders Equity
124.17M	-3.92M	2.55M	123.99M	-9.39K
Cash Flow		Free Cash Flow
970.99K	-6.26M	-1.08M	-720.86K	-50.03K
	Operating Cash Flow
2.98M	-6.13M	-1.04M	-697.87K	-50.03K
	Investing Cash Flow
-2.08M	-2.62M	120.42M	-127.77M	0.00
	Financing Cash Flow
865.76K	4.50M	-119.67M	128.84M	550.10K

TruGolf Holdings Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.28
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TRUG, the sentiment is Negative. The current price of 0.28 is below the 20-day moving average (MA) of 0.32, below the 50-day MA of 0.38, and below the 200-day MA of 0.70, indicating a bearish trend. The MACD of -0.02 indicates Negative momentum. The RSI at 42.99 is Neutral, neither overbought nor oversold. The STOCH value of 53.97 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TRUG.

TruGolf Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	63 Neutral	$12.33B	9.59	8.02%	79.26%	12.87%	-4.61%
GIGM	54 Neutral	$17.46M	―	-5.49%	―	-31.80%	-192.09%
MSGM	48 Neutral	$13.93M	0.76	-175.34%	―	25.73%	82.50%
TRUG	46 Neutral	$9.78M	―	32.18%	―	―	―
BHAT	37 Underperform	$10.67M	―	-91.40%	―	―	―

TruGolf Holdings Corporate Events

TruGolf Holdings Updates 2024 Guidance with Record Sales

On February 18, 2025, TruGolf Holdings, Inc. announced that it has updated its 2024 guidance, expecting record sales of approximately $22.5 million and second half EBITDA exceeding $2.2 million, surpassing previous expectations. The growth was driven by the introduction of new games for its Multisport Arcade and the launch of E6 APEX Course play, alongside robust market adoption, leading to inventory shortages. The company plans to open new franchise locations in the United States in 2025 and deliver TruGolf simulators in the first half of the year.