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SOBR Safe (SOBR)
NASDAQ:SOBR
US Market

SOBR Safe (SOBR) AI Stock Analysis

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SOBR

SOBR Safe

(NASDAQ:SOBR)

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Neutral 44 (OpenAI - 5.2)
Rating:44Neutral
Price Target:
$2.00
▼(-4.76% Downside)
The score is primarily held back by weak financial performance—large ongoing losses and significant cash burn despite some revenue/gross-margin improvement. Technical signals are neutral-to-weak given the stock remains below key longer-term moving averages. Valuation is constrained by negative earnings, while recent corporate actions provide only a modest positive offset.

SOBR Safe (SOBR) vs. SPDR S&P 500 ETF (SPY)

SOBR Safe Business Overview & Revenue Model

Company DescriptionSOBR Safe, Inc. develops a non-invasive alcohol detection and identity verification systems. It engages in the development of SOBRcheck, a stationary identification and alcohol monitoring product; SOBRsure, a transdermal, alcohol-detecting wearable band; and SOBRSafe software platform for non-invasive alcohol detection and identity verification. The company was formerly known as TransBiotec, Inc. and changed its name to SOBR Safe, Inc. in March 2020. The company was founded in 2004 and is based in Greenwood Village, Colorado.
How the Company Makes Money

SOBR Safe Financial Statement Overview

Summary
Income Statement
Balance Sheet
Cash Flow
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue364.16K212.74K157.29K35.32K0.000.00
Gross Profit101.50K19.17K62.35K16.01K0.00-232.19K
EBITDA-7.90M-7.29M-9.02M-10.03M-5.23M-28.20M
Net Income-8.25M-8.61M-10.21M-12.35M-7.87M-29.98M
Balance Sheet
Total Assets7.19M11.17M6.15M11.91M4.21M3.99M
Cash, Cash Equivalents and Short-Term Investments4.71M8.38M2.79M8.58M882.27K232.84K
Total Debt344.06K342.70K2.68M1.81M2.58M115.99K
Total Liabilities1.22M1.37M4.16M2.82M4.69M947.09K
Stockholders Equity6.02M9.86M2.04M9.14M-429.96K3.09M
Cash Flow
Free Cash Flow-6.98M-6.52M-5.93M-6.16M-3.69M-2.19M
Operating Cash Flow-6.94M-6.52M-5.93M-6.16M-3.69M-2.19M
Investing Cash Flow-38.17K0.000.000.000.00951.00
Financing Cash Flow11.39M12.12M139.23K13.85M4.34M1.74M

SOBR Safe Risk Analysis

SOBR Safe disclosed 33 risk factors in its most recent earnings report. SOBR Safe reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

SOBR Safe Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
61
Neutral
$14.62M37.402.81%5.36%-8.88%
44
Neutral
$3.34M-0.31-203.38%
42
Neutral
$24.77M>-0.01-252.16%16.11%83.66%
38
Underperform
$10.63M-0.31-175.08%599.15%82.47%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SOBR
SOBR Safe
2.09
-7.31
-77.77%
ELSE
Electro-Sensors
4.35
-1.14
-20.77%
WATT
Energous
5.09
-17.41
-77.38%
IMTE
Integrated Media Technology
0.54
-0.72
-57.14%
OST
Ostin Technology Group Co., Ltd.
1.70
-59.06
-97.21%
SVRE
SaverOne 2014 Ltd. ADR
1.41
-97.16
-98.57%

SOBR Safe Corporate Events

Business Operations and StrategyExecutive/Board Changes
SOBR Safe Extends Executive Contracts and Modernizes Share Services
Positive
Jan 2, 2026

On December 30, 2025, SOBR Safe, Inc. amended the executive employment agreements of Chief Executive Officer David J. Gandini and Chief Financial Officer Christopher Whitaker, extending both executives’ contract terms through December 31, 2026, signaling a move to maintain continuity and stability in its senior leadership team. Effective December 26, 2025, the company also appointed Broadridge Financial as its transfer agent and migrated all directly held common shares from Equiniti to Broadridge’s platform, a change that may streamline shareholder services and modernize its equity administration infrastructure.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 04, 2026