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SOBR Safe (SOBR)
NASDAQ:SOBR
US Market

SOBR Safe (SOBR) AI Stock Analysis

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SOBR

SOBR Safe

(NASDAQ:SOBR)

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Neutral 42 (OpenAI - 5.2)
Rating:42Neutral
Price Target:
$1.50
▼(-28.57% Downside)
The score is weighed down primarily by very weak fundamentals—large ongoing losses and significant cash burn—despite some revenue growth and improving gross margin. Technicals also remain bearish with the stock below key moving averages and negative momentum. Valuation provides limited support due to negative earnings and no dividend yield data.
Positive Factors
Revenue Traction
Meaningful year-over-year top-line growth and expanding gross margin indicate early product-market fit for SOBR's device-plus-service offering. If sustained, this trajectory improves unit economics, supports scaling of recurring services, and reduces the need for frequent external financing over coming months.
Low Leverage
A low-debt capital structure lowers near-term solvency and interest-rate risk, giving management flexibility to prioritize growth or margin improvement. This durable balance-sheet advantage extends runway relative to highly leveraged peers, making execution risk more tied to operations than immediate liquidity.
Recurring Revenue Mix
A hybrid model combining device sales with subscription software and monitoring creates recurring revenue and customer lock-in. Over the medium term this supports predictable cash flow, higher lifetime value per deployment, and scalable margins as software/monitoring penetration grows across installed devices.
Negative Factors
Cash Burn
Sustained negative operating and free cash flow of roughly -$7M TTM represents pronounced structural cash burn relative to a very small revenue base. This pressure shortens runway, forces recurring reliance on external financing, and constrains the company's ability to invest in commercial scaling without dilution or cost cuts.
Weak Profitability
Deeply negative margins show the cost base is far too large for current sales volumes. Without durable margin expansion or material revenue scale, the company is unlikely to reach self-sustaining profitability, limiting returns on equity and increasing the risk that future growth will require additional capital.
Declining Equity / Funding Dependence
A meaningful decline in equity combined with a small asset and revenue base increases reliance on new capital to operate. Structural dependence on external funding elevates dilution and execution risk, restricting long-term strategic choices if capital access tightens or financing costs rise.

SOBR Safe (SOBR) vs. SPDR S&P 500 ETF (SPY)

SOBR Safe Business Overview & Revenue Model

Company DescriptionSOBR Safe, Inc. develops a non-invasive alcohol detection and identity verification systems. It engages in the development of SOBRcheck, a stationary identification and alcohol monitoring product; SOBRsure, a transdermal, alcohol-detecting wearable band; and SOBRSafe software platform for non-invasive alcohol detection and identity verification. The company was formerly known as TransBiotec, Inc. and changed its name to SOBR Safe, Inc. in March 2020. The company was founded in 2004 and is based in Greenwood Village, Colorado.
How the Company Makes Money

SOBR Safe Financial Statement Overview

Summary
Revenue is showing early traction and gross margin improved, but the business remains dominated by extremely large operating/net losses and heavy cash burn (deeply negative operating and free cash flow). Low leverage helps reduce near-term balance sheet stress, yet declining equity and ongoing funding needs are key risks.
Income Statement
18
Very Negative
TTM (Trailing-Twelve-Months) revenue improved to ~$0.36M with strong growth versus the prior annual period, and gross margin expanded meaningfully versus 2024. However, profitability remains very weak: operating and net margins are deeply negative (roughly -20% to -23x revenue), reflecting a cost structure that is still far too large relative to the current sales base. Net losses remain substantial and have not yet shown a durable downtrend.
Balance Sheet
46
Neutral
Leverage is low with modest total debt and a low debt-to-equity level in both the latest annual period and TTM (Trailing-Twelve-Months), which reduces near-term balance sheet risk. Total assets exceed debt by a wide margin. The key weakness is ongoing heavy losses translating into very poor returns on equity, and equity has declined meaningfully versus prior years—highlighting continued dependence on improving operating performance (or additional funding) to sustain the business.
Cash Flow
14
Very Negative
Cash generation remains a major concern: operating cash flow and free cash flow are deeply negative in TTM (Trailing-Twelve-Months) (about -$7.0M), indicating persistent cash burn. While free cash flow is roughly in line with net loss (suggesting losses are largely cash-backed rather than accounting-only), the magnitude of outflows versus the small revenue base underscores significant funding risk until revenue scales and/or costs are reduced.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue364.16K212.74K157.29K35.32K0.000.00
Gross Profit101.50K19.17K62.35K16.01K0.00-232.19K
EBITDA-7.90M-7.29M-9.02M-10.03M-5.23M-28.20M
Net Income-8.25M-8.61M-10.21M-12.35M-7.87M-29.98M
Balance Sheet
Total Assets7.19M11.17M6.15M11.91M4.21M3.99M
Cash, Cash Equivalents and Short-Term Investments4.71M8.38M2.79M8.58M882.27K232.84K
Total Debt344.06K342.70K2.68M1.81M2.58M115.99K
Total Liabilities1.22M1.37M4.16M2.82M4.69M947.09K
Stockholders Equity6.02M9.86M2.04M9.14M-429.96K3.09M
Cash Flow
Free Cash Flow-6.98M-6.52M-5.93M-6.16M-3.69M-2.19M
Operating Cash Flow-6.94M-6.52M-5.93M-6.16M-3.69M-2.19M
Investing Cash Flow-38.17K0.000.000.000.00951.00
Financing Cash Flow11.39M12.12M139.23K13.85M4.34M1.74M

SOBR Safe Risk Analysis

SOBR Safe disclosed 33 risk factors in its most recent earnings report. SOBR Safe reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

SOBR Safe Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
61
Neutral
$15.04M37.152.81%5.36%-8.88%
45
Neutral
$17.18M-0.48-175.08%599.15%82.47%
43
Neutral
$76.35M>-0.01-252.16%16.11%83.66%
42
Neutral
$2.43M-0.19-203.38%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SOBR
SOBR Safe
1.29
-8.11
-86.28%
ELSE
Electro-Sensors
4.32
-0.36
-7.69%
WATT
Energous
7.90
-5.60
-41.48%
IMTE
Integrated Media Technology
0.85
-0.38
-30.70%
OST
Ostin Technology Group Co., Ltd.
1.70
-67.56
-97.55%
SVRE
SaverOne 2014 Ltd. ADR
0.82
-62.90
-98.71%

SOBR Safe Corporate Events

Business Operations and StrategyExecutive/Board Changes
SOBR Safe Extends Executive Contracts and Modernizes Share Services
Positive
Jan 2, 2026

On December 30, 2025, SOBR Safe, Inc. amended the executive employment agreements of Chief Executive Officer David J. Gandini and Chief Financial Officer Christopher Whitaker, extending both executives’ contract terms through December 31, 2026, signaling a move to maintain continuity and stability in its senior leadership team. Effective December 26, 2025, the company also appointed Broadridge Financial as its transfer agent and migrated all directly held common shares from Equiniti to Broadridge’s platform, a change that may streamline shareholder services and modernize its equity administration infrastructure.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 27, 2026