Severe Revenue DeclineA near halving of revenue in the latest year is a structural concern: it reduces fixed-cost absorption, erodes scale economics and weakens bargaining with distributors. Absent clear recovery drivers, lower revenue will pressure margins, cash flow and long-term competitive position.
Negative Return On EquityNegative ROE reflects that invested capital is not generating shareholder returns, signaling operational losses and capital inefficiency. Persisting negative ROE limits ability to attract capital, constrains strategic investments and undermines long-term value creation for shareholders.
Weak Cash Flow GenerationSustained weak cash conversion and negative FCF trends threaten liquidity and the company's ability to fund working capital, marketing or capex internally. Over months this raises dependence on external financing, increasing risk if funding markets tighten or costs rise.