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Haypp Group AB (SE:HAYPP)
:HAYPP
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Haypp Group AB (HAYPP) AI Stock Analysis

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SE:HAYPP

Haypp Group AB

(Frankfurt:HAYPP)

Rating:56Neutral
Price Target:
kr139.00
▼(-1.28% Downside)
The overall stock score for Haypp Group AB is primarily influenced by its strong financial performance, which is offset by a high P/E ratio suggesting overvaluation. Technical indicators show mixed signals with potential for a short-term rebound. The absence of a dividend yield further impacts the valuation negatively.

Haypp Group AB (HAYPP) vs. iShares MSCI Sweden ETF (EWD)

Haypp Group AB Business Overview & Revenue Model

Company DescriptionHaypp Group AB (HAYPP) is a prominent e-commerce company operating in the smokeless tobacco and nicotine product sectors. The company specializes in providing a wide range of nicotine pouches and other smokeless tobacco alternatives to consumers. With a focus on harm reduction and customer satisfaction, Haypp Group AB caters to a growing demand for less harmful nicotine consumption options, facilitating a transition from traditional tobacco products.
How the Company Makes MoneyHaypp Group AB generates revenue primarily through the sale of smokeless tobacco and nicotine products via its online platforms. The company operates several e-commerce websites that offer a variety of brands and products, catering to different consumer preferences. Key revenue streams include direct sales to consumers, as well as potential partnerships with manufacturers and distributors to ensure a steady supply of diverse products. Additionally, by leveraging digital marketing and data-driven strategies, Haypp Group AB can efficiently target and reach its audience, thereby enhancing sales and profitability.

Haypp Group AB Financial Statement Overview

Summary
Haypp Group AB demonstrates strong financial performance with substantial revenue and profit growth. The income statement highlights improved margins and efficiency, while the balance sheet remains stable, supported by manageable leverage. Cash flow generation is robust, indicating good liquidity. Continued focus on debt reduction and further profitability improvements would enhance the company's financial health.
Income Statement
78
Positive
The company exhibits strong revenue growth, with a solid increase from 2024 to the TTM (Trailing-Twelve-Months) period. Gross profit margin remains robust, and there is a noticeable improvement in net profit margin, reflecting enhanced operational efficiency. EBIT and EBITDA margins have improved significantly, indicating better profitability and cost management.
Balance Sheet
65
Positive
The balance sheet shows moderate financial stability with a manageable debt-to-equity ratio. The return on equity has improved, driven by increased net income. However, the equity ratio is relatively stable, indicating a balanced capital structure. Continued focus on debt management could further strengthen the balance sheet.
Cash Flow
72
Positive
Cash flow performance is solid, with a positive operating cash flow to net income ratio, indicating efficient cash generation relative to net earnings. Free cash flow has shown healthy growth, although the free cash flow to net income ratio suggests room for further enhancement of cash-based profitability.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.68B3.17B2.60B2.27B1.73B
Gross Profit585.07M427.01M345.19M259.06M231.44M
EBITDA203.29M116.15M86.94M37.27M19.79M
Net Income44.98M5.04M20.08M-27.63M-27.81M
Balance Sheet
Total Assets1.18B1.06B1.02B925.99M549.62M
Cash, Cash Equivalents and Short-Term Investments35.22M11.42M15.20M49.05M32.03M
Total Debt204.27M235.88M225.29M95.10M91.95M
Total Liabilities527.56M456.38M423.74M357.38M340.79M
Stockholders Equity655.95M598.77M597.54M568.62M208.83M
Cash Flow
Free Cash Flow90.67M20.05M-79.26M-293.61M26.12M
Operating Cash Flow194.63M80.55M-32.35M-48.34M48.49M
Investing Cash Flow-114.96M-61.01M-49.27M-245.90M-21.63M
Financing Cash Flow-57.73M-23.00M45.56M309.25M-4.13M

Haypp Group AB Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price140.80
Price Trends
50DMA
138.02
Positive
100DMA
119.09
Positive
200DMA
94.87
Positive
Market Momentum
MACD
0.87
Positive
RSI
44.63
Neutral
STOCH
27.37
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:HAYPP, the sentiment is Neutral. The current price of 140.8 is below the 20-day moving average (MA) of 152.77, above the 50-day MA of 138.02, and above the 200-day MA of 94.87, indicating a neutral trend. The MACD of 0.87 indicates Positive momentum. The RSI at 44.63 is Neutral, neither overbought nor oversold. The STOCH value of 27.37 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:HAYPP.

Haypp Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (66)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
¥470.97B18.391.03%2.22%6.06%-15.09%
63
Neutral
kr325.33M4.2329.16%9.64%-0.73%107.66%
57
Neutral
kr93.18M1.42136.25%-51.57%
56
Neutral
€4.31B59.4010.91%7.80%337.99%
54
Neutral
kr3.41B33.56-6.84%21.20%37.02%
46
Neutral
kr46.27M-44.96%91.34%-8.37%
46
Neutral
kr82.58M-60.20%-13.48%34.61%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:HAYPP
Haypp Group AB
140.00
34.00
32.08%
SE:ACAST
Acast AB
18.84
2.84
17.75%
SE:ENRO
Eniro Group AB Class A
0.44
<0.01
2.11%
SE:FRAG
Fragbite Group AB
11.25
3.75
50.00%
SE:NICO
Nicoccino Holding AB
1.60
-1.40
-46.67%
SE:SPEONE
SpectrumOne AB
0.25
-0.22
-46.45%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 08, 2025