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Haypp Group AB (SE:HAYPP)
:HAYPP
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Haypp Group AB (HAYPP) AI Stock Analysis

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SE:HAYPP

Haypp Group AB

(HAYPP)

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Neutral 57 (OpenAI - 4o)
Rating:57Neutral
Price Target:
kr151.00
▼(-2.20% Downside)
Haypp Group AB's overall stock score is primarily driven by its strong financial performance, showcasing robust growth and profitability. However, technical analysis indicates potential bearish momentum, and the high P/E ratio suggests overvaluation, which dampens the overall score.
Positive Factors
Strong Balance Sheet
A strong balance sheet with low leverage provides financial stability and flexibility, enabling the company to invest in growth opportunities without excessive financial risk.
Profitability
Sustained profitability through positive margins suggests operational efficiency and the ability to generate earnings, which can support reinvestment and shareholder returns.
Market Expansion
Expanding market presence through e-commerce enhances customer reach and convenience, positioning the company to capitalize on the growing demand for smoke-free alternatives.
Negative Factors
Declining Revenue Growth
A significant decline in revenue growth can hinder the company's ability to scale and compete, potentially impacting long-term profitability and market share.
Liquidity Challenges
Decreasing free cash flow indicates potential liquidity issues, which can constrain the company's ability to fund operations and invest in growth initiatives.
Operational Efficiency
Modest operational margins suggest room for improvement in cost management and operational efficiency, which are crucial for enhancing profitability and competitiveness.

Haypp Group AB (HAYPP) vs. iShares MSCI Sweden ETF (EWD)

Haypp Group AB Business Overview & Revenue Model

Company DescriptionHaypp Group AB (HAYPP) is a leading online retailer specializing in the sale of nicotine products, particularly focusing on nicotine pouches and snus. The company operates primarily in the Nordic region and has expanded its offerings to various markets across Europe. Haypp Group leverages e-commerce to provide consumers with a wide selection of brands and products, emphasizing convenience and accessibility in the growing market for smoke-free alternatives.
How the Company Makes MoneyHaypp Group generates revenue primarily through the sale of nicotine products via its online platforms. The company operates a direct-to-consumer model, allowing it to capitalize on the increasing demand for nicotine pouches and snus. Key revenue streams include product sales, subscription services, and partnerships with various brands for exclusive offerings. Additionally, the company's strategic marketing and customer loyalty programs contribute to repeat purchases and brand retention, which are vital for its earnings. The company also benefits from economies of scale as it expands its market presence and product range.

Haypp Group AB Financial Statement Overview

Summary
Haypp Group AB demonstrates strong financial performance across all verticals. The income statement reflects robust growth and improved profitability. The balance sheet shows financial stability with low leverage and strong equity. Cash flow metrics indicate excellent cash generation and management. The company is well-positioned for future growth with a solid financial foundation.
Income Statement
78
Positive
The income statement shows a strong revenue growth rate of 21.2% TTM, indicating robust sales expansion. Gross profit margin improved to 18.3% TTM, reflecting better cost management. Net profit margin increased to 1.9% TTM, showing enhanced profitability. EBIT and EBITDA margins also improved, suggesting operational efficiency gains. Overall, the company demonstrates solid growth and profitability trends.
Balance Sheet
72
Positive
The balance sheet reveals a healthy debt-to-equity ratio of 0.18 TTM, indicating low leverage and financial stability. Return on equity improved to 10.8% TTM, reflecting better utilization of equity. The equity ratio stands at 56.3% TTM, showcasing a strong equity base. The company maintains a stable financial position with manageable debt levels.
Cash Flow
75
Positive
Cash flow analysis shows a significant free cash flow growth of 77.7% TTM, indicating strong cash generation capabilities. The operating cash flow to net income ratio is 3.2 TTM, suggesting efficient cash conversion. Free cash flow to net income ratio is 0.51 TTM, highlighting effective cash management. Overall, the company exhibits robust cash flow performance with strong growth and conversion metrics.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.71B3.68B3.17B2.60B2.27B1.73B
Gross Profit541.74M585.07M427.01M345.19M259.06M231.44M
EBITDA219.88M203.29M116.15M86.94M37.27M19.79M
Net Income58.71M44.98M5.04M20.08M-27.63M-27.81M
Balance Sheet
Total Assets1.21B1.18B1.06B1.02B925.99M549.62M
Cash, Cash Equivalents and Short-Term Investments34.94M35.22M11.42M15.20M49.05M32.03M
Total Debt136.78M204.27M235.88M225.29M95.10M91.95M
Total Liabilities529.39M527.56M456.38M423.74M357.38M340.79M
Stockholders Equity681.01M655.95M598.77M597.54M568.62M208.83M
Cash Flow
Free Cash Flow128.01M160.32M20.05M-79.26M-293.61M26.12M
Operating Cash Flow187.79M194.63M80.55M-32.35M-48.34M48.49M
Investing Cash Flow-121.28M-114.96M-61.01M-49.27M-245.90M-21.63M
Financing Cash Flow-48.56M-57.73M-23.00M45.56M309.25M-4.13M

Haypp Group AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price154.40
Price Trends
50DMA
154.18
Positive
100DMA
154.83
Negative
200DMA
132.51
Positive
Market Momentum
MACD
0.25
Negative
RSI
53.67
Neutral
STOCH
89.31
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:HAYPP, the sentiment is Positive. The current price of 154.4 is above the 20-day moving average (MA) of 150.16, above the 50-day MA of 154.18, and above the 200-day MA of 132.51, indicating a bullish trend. The MACD of 0.25 indicates Negative momentum. The RSI at 53.67 is Neutral, neither overbought nor oversold. The STOCH value of 89.31 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:HAYPP.

Haypp Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
57
Neutral
€4.73B65.228.93%2.79%116.42%
40
Underperform
€21.90M-98.88%92.14%-0.61%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:HAYPP
Haypp Group AB
154.40
89.40
137.54%
SE:NICO
Nicoccino Holding AB
0.71
-1.16
-62.03%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 28, 2025