Haypp Group AB (SE:HAYPP)
:HAYPP
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Haypp Group AB
(HAYPP)
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Rating:60Neutral
Price Target:
kr152.00
▲(23.58% Upside)
Action:Reiterated
Date:05/09/26
The score is driven by improving financial performance (better profitability, manageable leverage, and stronger recent cash generation). This is offset by a very expensive valuation (P/E ~225) and only moderate technical strength, with the price still below the 200-day moving average.
Positive Factors
Revenue scale and profitability turnaround
Revenue growth that has scaled over multiple years and a recent move to positive profitability point to a maturing DTC retail model for nicotine products. This suggests sustainable customer repeat rates and operational learning that can support steady revenue and margin improvements over the next 2–6 months.
Negative Factors
Thin, volatile margins
Very low net and EBIT margins leave limited room to absorb higher procurement, fulfillment or regulatory compliance costs. Such narrow margins make earnings highly sensitive to modest price, mix or cost moves, risking profit volatility and constrained reinvestment capacity over coming quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue scale and profitability turnaround
Revenue growth that has scaled over multiple years and a recent move to positive profitability point to a maturing DTC retail model for nicotine products. This suggests sustainable customer repeat rates and operational learning that can support steady revenue and margin improvements over the next 2–6 months.
Read all positive factors
Haypp Group AB (HAYPP) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr4.16B
Dividend YieldN/A
Average Volume (3M)45.19K
Price to Earnings (P/E)241.5
Beta (1Y)0.48
Revenue Growth8.17%
EPS Growth-73.95%
CountrySE
Employees199
SectorConsumer Defensive
Sector Strength42
IndustryTobacco
Share Statistics
EPS (TTM)0.55
Shares Outstanding30,623,250
10 Day Avg. Volume29,988
30 Day Avg. Volume45,188
Financial Highlights & Ratios
PEG Ratio-12.94
Price to Book (P/B)6.52
Price to Sales (P/S)1.14
P/FCF Ratio33.65
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
kr170.00Price Target Upside38.21% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)3.02
Revenue Forecast (FY)kr4.79B
Haypp Group AB Business Overview & Revenue Model
Company Description
Haypp Group AB (publ) operates as an online vendor, specializing in the sale of snus and tobacco-free nicotine pouches. Its commercial activities extend across Sweden, Norway, various other European countries, and the United States. The company di...
How the Company Makes Money
Haypp Group makes money primarily by selling nicotine products directly to consumers through its e-commerce websites. Its core revenue stream is product sales revenue generated from online orders (typically a basket of nicotine pouches and/or snus...
Haypp Group AB Financial Statement Overview
Summary
Income Statement
64
Positive
Balance Sheet
73
Positive
Cash Flow
71
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 4.03B | 3.85B | 3.68B | 3.17B | 2.60B | 2.27B |
| Gross Profit | 427.93M | 109.41M | 585.07M | 427.01M | 345.19M | 259.06M |
| EBITDA | 187.19M | 237.11M | 203.29M | 116.15M | 86.94M | 37.27M |
| Net Income | 16.62M | 42.48M | 44.98M | 5.04M | 20.08M | -27.63M |
Balance Sheet | ||||||
| Total Assets | 1.43B | 1.26B | 1.18B | 1.06B | 1.02B | 925.99M |
| Cash, Cash Equivalents and Short-Term Investments | 127.13M | 57.26M | 35.22M | 11.42M | 15.20M | 49.05M |
| Total Debt | 167.22M | 189.22M | 204.27M | 235.88M | 225.29M | 95.10M |
| Total Liabilities | 735.77M | 592.62M | 527.56M | 456.38M | 423.74M | 357.38M |
| Stockholders Equity | 691.84M | 669.91M | 655.95M | 598.77M | 597.54M | 568.62M |
Cash Flow | ||||||
| Free Cash Flow | 144.34M | 129.83M | 160.32M | 20.05M | -79.26M | -293.61M |
| Operating Cash Flow | 181.09M | 140.00M | 194.63M | 80.55M | -32.35M | -48.34M |
| Investing Cash Flow | -99.39M | -103.92M | -114.96M | -61.01M | -49.27M | -245.90M |
| Financing Cash Flow | 21.07M | -6.46M | -57.73M | -23.00M | 45.56M | 309.25M |
Haypp Group AB Technical Analysis
Negative
123.00
Price Trends
134.86
Negative
128.12
Positive
140.09
Negative
Market Momentum
-0.70
Positive
39.85
Neutral
20.77
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:HAYPP, the sentiment is Negative. The current price of 123 is below the 20-day moving average (MA) of 141.81, below the 50-day MA of 134.86, and below the 200-day MA of 140.09, indicating a bearish trend. The MACD of -0.70 indicates Positive momentum. The RSI at 39.85 is Neutral, neither overbought nor oversold. The STOCH value of 20.77 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:HAYPP.
Haypp Group AB Peers Comparison
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.