Haypp Group AB (HAYPP) AI Stock Analysis

• Market Cap: kr5.45B
• Dividend Yield: N/A
• Average Volume (3M): 55.54K
• Price to Earnings (P/E): 74.2
• Beta (1Y): 0.32
• Revenue Growth: 7.80%
• EPS Growth: 337.99%
• Country: SE
• Employees: 199
• Sector: Communication Services
• Sector Strength: 96
• Industry: Tobacco
• EPS (TTM): 1.20
• Shares Outstanding: 30,623,250
• 10 Day Avg. Volume: 62,597
• 30 Day Avg. Volume: 55,542
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: kr202.02
• Price Target Upside: 14.78% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2

• Rating: 64 Neutral
• Price Target: kr184.00 ▲(4.55% Upside)

The overall stock score for Haypp Group AB is primarily influenced by its mixed financial performance and strong technical indicators. The stock shows profitability and a strong balance sheet but faces challenges with declining revenue growth and cash flow. Technical analysis indicates strong upward momentum, but the high P/E ratio suggests potential overvaluation.

Haypp Group AB Business Overview & Revenue Model

Company Description

Haypp Group AB (publ) operates as an online retailer of tobacco-free nicotine pouches and snus products in Sweden, Norway, rest of Europe, and the United State. It offers its products through e-commerce platforms and brands comprising haypp.com, nicokick.com, snushjem.no, snusbolaget.se, snus.com, snusmarkt.ch, northerner.com, snuslageret.no, snusnetto.com, and nettotobak.com. The company was formerly known as Snusbolaget Norden Holding AB and changed its name to Haypp Group AB in September 2019. Haypp Group AB (publ) was founded in 2009 and is headquartered in Stockholm, Sweden.

How the Company Makes Money

Haypp Group AB generates revenue primarily through the sale of smokeless tobacco and nicotine products via its online platforms. The company operates several e-commerce websites that offer a variety of brands and products, catering to different consumer preferences. Key revenue streams include direct sales to consumers, as well as potential partnerships with manufacturers and distributors to ensure a steady supply of diverse products. Additionally, by leveraging digital marketing and data-driven strategies, Haypp Group AB can efficiently target and reach its audience, thereby enhancing sales and profitability.

Haypp Group AB Financial Statement Overview

Summary

Haypp Group AB shows a mixed financial performance. The income statement indicates profitability with a positive gross profit margin and net profit margin, but revenue growth has declined significantly. The balance sheet is stable with low leverage and a strong equity base, while the cash flow statement reveals potential liquidity challenges due to declining free cash flow.

Income Statement

The income statement shows a mixed performance. The company has achieved a positive gross profit margin of 18.29% and a net profit margin of 1.92% in the TTM period, indicating profitability. However, the revenue growth rate has declined significantly by 57.3% in the TTM period, which is a concern. The EBIT and EBITDA margins are modest at 2.84% and 6.09%, respectively, showing operational efficiency but also room for improvement.

Balance Sheet

The balance sheet reflects a stable financial position with a debt-to-equity ratio of 0.18, indicating low leverage. The return on equity is 10.83%, which is a positive sign of profitability relative to shareholder equity. The equity ratio stands at 59.17%, suggesting a strong equity base relative to total assets. Overall, the balance sheet shows financial stability with manageable debt levels.

Cash Flow

The cash flow statement reveals challenges in cash generation. The free cash flow has decreased by 39.97% in the TTM period, indicating potential liquidity issues. The operating cash flow to net income ratio is 0.37, suggesting that cash generation from operations is not fully covering net income. The free cash flow to net income ratio is 0.51, indicating that not all net income is translating into free cash flow.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	3.70B	3.68B	3.17B	2.60B	2.27B	1.73B
Gross Profit	677.61M	585.07M	427.01M	345.19M	259.06M	231.44M
EBITDA	225.51M	203.29M	116.15M	86.94M	37.27M	19.79M
Net Income	71.15M	44.98M	5.04M	20.08M	-27.63M	-27.81M
Balance Sheet
Total Assets	1.14B	1.18B	1.06B	1.02B	925.99M	549.62M
Cash, Cash Equivalents and Short-Term Investments	27.35M	35.22M	11.42M	15.20M	49.05M	32.03M
Total Debt	124.79M	204.27M	235.88M	225.29M	95.10M	91.95M
Total Liabilities	467.15M	527.56M	456.38M	423.74M	357.38M	340.79M
Stockholders Equity	677.43M	655.95M	598.77M	597.54M	568.62M	208.83M
Cash Flow
Free Cash Flow	72.06M	160.32M	20.05M	-79.26M	-293.61M	26.12M
Operating Cash Flow	142.67M	194.63M	80.55M	-32.35M	-48.34M	48.49M
Investing Cash Flow	-130.14M	-114.96M	-61.01M	-49.27M	-245.90M	-21.63M
Financing Cash Flow	-32.08M	-57.73M	-23.00M	45.56M	309.25M	-4.13M

Haypp Group AB Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 176.00
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:HAYPP, the sentiment is Positive. The current price of 176 is above the 20-day moving average (MA) of 148.55, above the 50-day MA of 149.38, and above the 200-day MA of 103.41, indicating a bullish trend. The MACD of 4.99 indicates Negative momentum. The RSI at 72.61 is Negative, neither overbought nor oversold. The STOCH value of 91.49 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:HAYPP.

Haypp Group AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
HAYPP	64 Neutral	kr5.45B	74.25	10.91%	―	7.80%	337.99%
Sector *	60 Neutral	$46.60B	4.15	-11.40%	4.15%	1.85%	-42.71%
N06	―	€4.72M	―	-63.56%	―	―	―