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Haypp Group AB
(HAYPP)
Select Model
Select Model
Rating:56Neutral
Price Target:
kr146.00
▲(13.35% Upside)
Action:Reiterated
Date:08/18/26
The score is primarily constrained by the financial profile: very thin margins, volatile earnings, and weaker/contracting free cash flow despite solid revenue growth and a reasonably controlled balance sheet. Technically, the stock trend is constructive (trading above key moving averages with positive momentum), but valuation is a significant headwind given the extremely high P/E and no dividend yield provided.
Positive Factors
Revenue Growth
Meaningful revenue expansion indicates continued customer demand and market development. Sustained growth can improve operating leverage over time, provided Haypp controls acquisition costs, pricing pressure, and country-specific nicotine regulation.
Negative Factors
Thin Profit Margins
Limited profitability leaves little protection against fulfillment costs, promotional intensity, customer-acquisition expenses, or tax changes. Thin margins can make earnings highly sensitive to modest execution mistakes and restrict internally funded growth.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
Meaningful revenue expansion indicates continued customer demand and market development. Sustained growth can improve operating leverage over time, provided Haypp controls acquisition costs, pricing pressure, and country-specific nicotine regulation.
Read all positive factors
Haypp Group AB (HAYPP) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr4.79B
Dividend YieldN/A
Average Volume (3M)45.19K
Price to Earnings (P/E)537.1
Beta (1Y)0.40
Revenue Growth15.68%
EPS Growth-89.05%
CountrySE
Employees291
SectorConsumer Defensive
Sector Strength42
IndustryTobacco
Share Statistics
EPS (TTM)0.26
Shares Outstanding31,125,650
10 Day Avg. Volume29,988
30 Day Avg. Volume45,188
Financial Highlights & Ratios
PEG Ratio-12.98
Price to Book (P/B)6.52
Price to Sales (P/S)1.14
P/FCF Ratio33.65
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
kr170.00Price Target Upside31.99% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)2.11
Revenue Forecast (FY)kr4.81B
Haypp Group AB Business Overview & Revenue Model
Company Description
Haypp Group AB (publ) operates as an online vendor, specializing in the sale of snus and tobacco-free nicotine pouches. Its commercial activities extend across Sweden, Norway, various other European countries, and the United States. The company di...
How the Company Makes Money
Haypp Group makes money primarily by selling nicotine products directly to consumers through its online stores. Revenue is generated from (1) product sales of third-party brands (e.g., nicotine pouches/snus and related nicotine formats) where the ...
Haypp Group AB Financial Statement Overview
Summary
Income Statement
58
Neutral
Balance Sheet
72
Positive
Cash Flow
44
Neutral
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 4.29B | 3.85B | 3.68B | 3.17B | 2.60B | 2.27B |
| Gross Profit | 251.92M | 109.41M | 585.07M | 427.01M | 345.19M | 259.06M |
| EBITDA | 191.22M | 237.11M | 203.29M | 116.15M | 86.94M | 37.27M |
| Net Income | 7.92M | 42.48M | 44.98M | 5.04M | 20.08M | -27.63M |
Balance Sheet | ||||||
| Total Assets | 1.40B | 1.26B | 1.18B | 1.06B | 1.02B | 925.99M |
| Cash, Cash Equivalents and Short-Term Investments | 16.36M | 57.26M | 35.22M | 11.42M | 15.20M | 49.05M |
| Total Debt | 237.94M | 189.22M | 204.27M | 235.88M | 225.29M | 95.10M |
| Total Liabilities | 703.11M | 592.62M | 527.56M | 456.38M | 423.74M | 357.38M |
| Stockholders Equity | 700.13M | 669.91M | 655.95M | 598.77M | 597.54M | 568.62M |
Cash Flow | ||||||
| Free Cash Flow | 26.29M | 129.83M | 160.32M | 20.05M | -79.26M | -293.61M |
| Operating Cash Flow | 57.78M | 140.00M | 194.63M | 80.55M | -32.35M | -48.34M |
| Investing Cash Flow | -119.20M | -103.92M | -114.96M | -61.01M | -49.27M | -245.90M |
| Financing Cash Flow | 52.51M | -6.46M | -57.73M | -23.00M | 45.56M | 309.25M |
Haypp Group AB Technical Analysis
Positive
128.80
Price Trends
135.71
Positive
134.30
Positive
134.31
Positive
Market Momentum
2.88
Negative
56.27
Neutral
66.81
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:HAYPP, the sentiment is Positive. The current price of 128.8 is below the 20-day moving average (MA) of 135.47, below the 50-day MA of 135.71, and below the 200-day MA of 134.31, indicating a bullish trend. The MACD of 2.88 indicates Negative momentum. The RSI at 56.27 is Neutral, neither overbought nor oversold. The STOCH value of 66.81 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:HAYPP.
Haypp Group AB Peers Comparison
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.