Strong Revenue Growth
Fourth quarter net revenues reached RMB 1.14 billion, up 40.3% year-over-year; full year net revenues grew 44% to RMB 3.96 billion.
Robust Margin Expansion
Gross margin expanded to 31.4% in Q4 (from 27.0% a year ago) and full-year gross margin increased to 29.9%, driven by favorable product mix and optimized supply chain.
Sustained Profitability
Recorded ninth consecutive quarter of positive non-GAAP operating profit (RMB 158 million in Q4). Full-year non-GAAP operating income doubled to RMB 570 million and full-year non-GAAP net income rose to RMB 1.16 billion.
Exceptional Cash Position and Returns
Ended 2025 with total financial assets of RMB 15.73 billion (~USD 2.2 billion), generated RMB 1.1 billion in operating cash flow for the year, and maintained a negative cash conversion cycle of -15 days in Q4. Returned over USD 500 million to shareholders (USD 330 million share repurchases + USD 171 million cash dividends).
International Expansion Momentum
International sales comprised 76.5% of Q4 revenue. Management highlighted multidimensional global expansion with accelerated market entries and a replicable 'single store' model driving outsized share gains.
Rapid Channel and Retail Execution in East Asia
Launched two product series, opened 425 franchise stores, captured over 20% of the specialty store channel from a zero start in early 2025, and increased channel revenue by over 200% in those markets.
Strategic Progress in Europe
Invested in a leading European firm (May 2025), integrated the investment smoothly, increased wholesale shelf space, and made Western Europe a top strategic priority with tailored premium products and compliance-focused partnerships.
Product Diversification and New Categories
Began rolling out modern oral (nicotine pouch) products in Europe in H2 2025, ramping production at a new Southeast Asia facility with positive early feedback from consumers and distributors.
Operational Leverage via AI
Accelerating AI integration across product development and supply chain to predict preferences, speed launches, reduce routine headcount needs, and improve efficiency and margin protection.
Mainland China Recovery and Compliance
Domestic Mainland China revenue grew by over 20% in 2025, aided by stricter enforcement reducing the illegal market and by enhancements to product offerings and retail execution.