RLX Technology demonstrated strong revenue growth and improved profitability despite facing significant regulatory challenges that impacted the industry. Their innovative product offerings and strategic market expansion have contributed positively, although industry-wide revenue growth is expected to be negative this year due to regulatory pressures and changing user trends.

Company Guidance -

Q2 2025

During RLX Technology Inc's First Quarter 2025 Earnings Conference Call, the company reported a 47% year-over-year increase in net revenues, reaching RMB808 million, with a non-GAAP operating profit of RMB106 million. The gross profit margin improved to 28.6%, representing a 2.7 percentage point increase year-over-year. The company achieved an operating cash inflow of RMB207 million, significantly up from RMB4 million the previous year, and maintained a solid cash position of RMB16.2 billion as of March 31, 2025. Despite challenges from new regulatory changes in the e-vapor industry, including bans on disposable products in the U.K. and New Zealand, RLX is leveraging its in-house product development capabilities to stay ahead of trends and anticipate a return to normal industry growth in 2026. The company's strategic emphasis on international markets contributed to a 46.5% year-over-year revenue increase, and they remain focused on expanding globally while managing regulatory risks and adapting to market dynamics.

Significant Revenue Growth

RLX Technology reported a 47% year-over-year increase in net revenues to RMB808 million in Q1 2025, driven by international market expansion.

Improved Profitability

The company's gross profit margin improved to 28.6%, a 2.7 percentage point increase year-over-year, and achieved a non-GAAP operating profit of RMB106 million.

Strong Cash Flow

RLX Technology achieved an operating cash inflow of RMB207 million in Q1 2025, up from RMB4 million in the same quarter of the previous year, reflecting improved working capital efficiency.

Successful Product Innovation

The launch of Big Puff products, which offer larger e-liquid capacity, has gained global popularity and attracted numerous former disposable users.

RLX Technology (RLX) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

Daily Earnings Calendar >

RLX Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Aug 22, 2025	2025 (Q2)	0.03 / -	0.014	―	―	―
May 16, 2025	2025 (Q1)	0.02 / 0.02	0.014	68.32% (<+0.01)
Mar 14, 2025	2024 (Q4)	0.03 / 0.01	0.022	-41.61% (>-0.01)
Nov 15, 2024	2024 (Q3)	0.03 / 0.02	0.018	0.00% (0.00)
Aug 16, 2024	2024 (Q2)	0.02 / 0.01	0.021	-31.33% (>-0.01)
May 17, 2024	2024 (Q1)	0.02 / 0.01	-0.006	334.88% (+0.02)	―
Mar 15, 2024	2023 (Q4)	0.02 / 0.02	0.051	-55.65% (-0.03)	―	―
Nov 13, 2023	2023 (Q3)	0.01 / 0.02	0.053	-65.70% (-0.03)	―	―
Aug 18, 2023	2023 (Q2)	<0.01 / 0.02	0.048	-56.77% (-0.03)	―	―
May 17, 2023	2023 (Q1)	- / >-0.01	-0.024	75.29% (+0.02)	―	―

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

RLX Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
May 16, 2025	$1.95	$1.99	+2.05%
Mar 14, 2025	$2.35	$2.26	-3.83%
Nov 15, 2024	$1.62	$1.68	+3.70%
Aug 16, 2024	$1.61	$1.60	-0.62%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.

FAQ

When does RLX Technology (RLX) report earnings?

RLX Technology (RLX) is schdueled to report earning on Aug 22, 2025, Before Open (Confirmed).

What is RLX Technology (RLX) earnings time?

RLX Technology (RLX) earnings time is at Aug 22, 2025, Before Open (Confirmed).

Where can I see when companies are reporting earnings?

You can see which companies are reporting today on our designated earnings calendar.

What companies are reporting earnings today?

You can see a list of the companies which are reporting today on TipRanks earnings calendar.

What is RLX EPS forecast?

RLX EPS forecast for the fiscal quarter 2025 (Q2) is 0.03.

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