Significant Revenue Growth
RLX Technology reported a 47% year-over-year increase in net revenues to RMB808 million in Q1 2025, driven by international market expansion.
Improved Profitability
The company's gross profit margin improved to 28.6%, a 2.7 percentage point increase year-over-year, and achieved a non-GAAP operating profit of RMB106 million.
Strong Cash Flow
RLX Technology achieved an operating cash inflow of RMB207 million in Q1 2025, up from RMB4 million in the same quarter of the previous year, reflecting improved working capital efficiency.
Successful Product Innovation
The launch of Big Puff products, which offer larger e-liquid capacity, has gained global popularity and attracted numerous former disposable users.