Record-Breaking Revenue and Growth
Publicis Groupe achieved full-year organic growth of 5.8%, outperforming the industry for the fifth consecutive year. They ended 2024 as the largest advertising group by net revenue, with €13.965 billion, up 6.6% from 2023.
Strong Financial Performance
The operating margin reached a record high of 18%, the highest in the industry by 250 basis points. Headline EPS exceeded analyst estimates at €7.30, up 4.9% from 2023.
Geographical and Segment Success
All regions posted strong organic growth with the US at 4.9%, Europe at 5.4%, and Asia-Pacific at 6.3%. Connected Media saw high single-digit growth, driven by market share gains.
M&A and Investment Strategy
Publicis accelerated its bolt-on investments, spending €1.2 billion, including acquisitions in influencer marketing and commerce, contributing to their growth strategy.
ESG Leadership
Publicis maintained its position as an industry leader in ESG, ranked number one by leading rating agencies for sustainable business practices and responsible marketing.