Direct to Consumer (DTC) Growth
PUMA's DTC business grew by 12%, led by e-commerce at 17.3%, with robust participation from all regions.
Successful Brand Campaign Launch
Launched 'Go Wild', the biggest brand campaign to date, focusing on running, which has received millions of views and strong visibility globally.
Product Innovation
Introduced new products such as the PUMA Deviate NITRO Elite 3 and PUMA FUTURE 8, contributing to positive brand momentum.
EMEA and Emerging Markets Growth
EMEA sales grew by 5.1% and emerging markets EEMEA and Latin America showed double-digit growth rates.