The score is primarily held back by weak financial quality—losses, negative operating/free cash flow, and higher leverage—despite strong revenue growth and high gross margin. Technicals add further pressure with the stock trading below all major moving averages and negative MACD. Valuation is difficult to support because the company is unprofitable and no dividend yield is available.
Positive Factors
Sustained Revenue Growth
Consistent ~24% top-line growth indicates durable customer demand and successful market penetration for the company’s product assortment. Over 2–6 months this supports scaling benefits, stronger merchant leverage, and the ability to reinvest in distribution and platform capabilities to sustain expansion.
Very High Gross Margin
An ~90% gross margin signals a highly profitable product mix or platform economics at the gross level, giving long-term capacity to cover fixed operating costs, fund marketing or technology, and maintain pricing power versus competitors if managed sustainably across scale.
Strategic Commercial Leadership Hire
Hiring an experienced CRO from a peer (GunBroker.com) strengthens commercial execution and channel relationships. Over months, improved sales ops, partnership development, and pricing/distribution strategies can materially lift revenue conversion and long-term monetization efficiency.
Negative Factors
Negative Profitability
Despite strong gross margins, the company posts negative EBIT and net margins, indicating operating expenses or non‑operating costs erode profitability. Persisting losses limit retained earnings, constrain reinvestment, and require structural cost control to achieve durable profitability.
Weak Cash Generation
Negative operating and free cash flow with sharply declining FCF growth signal the business struggles to convert profits into cash. Over time this undermines internal funding for growth, increases financing reliance, and heightens execution risk if operating cash conversion does not improve.
Rising Leverage & Negative ROE
A D/E above 1.0 and negative ROE show heavier reliance on debt and poor returns to shareholders. Structurally, higher leverage raises interest and refinancing risk, reducing financial flexibility and amplifying downside if cash flows remain weak over the coming months.
GrabAGun Digital Holdings (PEW) vs. SPDR S&P 500 ETF (SPY)
GrabAGun Digital Holdings Business Overview & Revenue Model
Company DescriptionGrabAGun Digital Holdings Inc. operates as a eCommerce retailer of firearms and ammunition, related accessories, and other outdoor enthusiast products. The company is headquartered in Coppell, Texas.
How the Company Makes MoneyGrabAGun Digital Holdings generates revenue primarily through the sale of firearms, ammunition, and related outdoor products on its e-commerce platform. The company earns money by marking up product prices and charging customers for shipping and handling. Additionally, they may have partnerships with manufacturers and suppliers, allowing them to receive wholesale pricing, which further enhances their profit margins. Other revenue streams could include advertising and promotional partnerships with brands seeking to reach their consumer base, as well as potential subscription services for premium access to certain products or exclusive deals.
GrabAGun Digital Holdings Financial Statement Overview
Summary
Despite strong revenue growth (23.81%) and a very high gross margin (89.57%), overall fundamentals are weak due to negative profitability (net margin -2.49%, EBIT margin -2.39%), negative operating/free cash flow with declining free cash flow growth (-23.72%), and rising leverage (debt-to-equity 1.21) alongside negative ROE (-2.15%).
Income Statement
35
Negative
GrabAGun Digital Holdings shows a significant revenue growth rate of 23.81% in the latest year, indicating potential for expansion. However, the company struggles with profitability, as evidenced by negative net profit margins (-2.49%) and EBIT margins (-2.39%). The high gross profit margin (89.57%) suggests efficient cost management at the gross level, but the overall negative profitability metrics highlight challenges in managing operating expenses and other costs.
Balance Sheet
40
Negative
The company's debt-to-equity ratio increased to 1.21, indicating a higher reliance on debt financing, which could pose a risk if not managed properly. The return on equity is negative (-2.15%), reflecting the company's inability to generate profits from shareholders' investments. The equity ratio stands at 35.85%, showing a moderate level of equity financing relative to total assets.
Cash Flow
30
Negative
Cash flow analysis reveals negative operating cash flow and free cash flow, with a significant decline in free cash flow growth (-23.72%). The operating cash flow to net income ratio is negative, indicating challenges in converting income into cash. The free cash flow to net income ratio is 1.0, suggesting that the company is maintaining its free cash flow relative to net income despite overall negative cash flow figures.
Breakdown
TTM
Dec 2024
Dec 2023
Dec 2022
Dec 2021
Income Statement
Total Revenue
2.03M
0.00
0.00
475.18K
0.00
Gross Profit
557.73K
0.00
0.00
-241.00K
0.00
EBITDA
-15.69M
5.76M
414.50K
-6.20M
3.73M
Net Income
-16.50M
5.76M
414.50K
-6.98M
3.73M
Balance Sheet
Total Assets
175.86M
0.00
172.59M
4.22M
1.02M
Cash, Cash Equivalents and Short-Term Investments
1.19M
0.00
1.29M
2.33M
399.40K
Total Debt
0.00
0.00
0.00
299.04K
0.00
Total Liabilities
6.11M
890.00
6.16M
814.25K
155.81K
Stockholders Equity
169.75M
-890.00
166.44M
3.40M
860.50K
Cash Flow
Free Cash Flow
-14.06M
-2.30M
-680.87K
-7.59M
-973.48K
Operating Cash Flow
-12.03M
-2.30M
-680.87K
-6.03M
-973.48K
Investing Cash Flow
-173.82M
2.00M
-170.00M
-1.55M
-172.50M
Financing Cash Flow
208.95M
-85.72K
171.97M
9.52M
174.31M
GrabAGun Digital Holdings Technical Analysis
Technical Analysis Sentiment
Negative
Last Price4.55
Price Trends
50DMA
3.32
Negative
100DMA
4.12
Negative
200DMA
7.66
Negative
Market Momentum
MACD
-0.07
Positive
RSI
42.64
Neutral
STOCH
36.18
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PEW, the sentiment is Negative. The current price of 4.55 is above the 20-day moving average (MA) of 3.25, above the 50-day MA of 3.32, and below the 200-day MA of 7.66, indicating a bearish trend. The MACD of -0.07 indicates Positive momentum. The RSI at 42.64 is Neutral, neither overbought nor oversold. The STOCH value of 36.18 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PEW.
GrabAGun Digital Holdings Risk Analysis
GrabAGun Digital Holdings disclosed 2 risk factors in its most recent earnings report. GrabAGun Digital Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 16, 2026