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Rock Field Co., Ltd. (JP:2910)
:2910
Japanese Market
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Rock Field Co., Ltd. (2910) AI Stock Analysis

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JP:2910

Rock Field Co., Ltd.

(2910)

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Neutral 46 (OpenAI - 5.2)
Rating:46Neutral
Price Target:
¥1,261.00
▼(-14.97% Downside)
Action:Reiterated
Date:09/06/25
Rock Field Co., Ltd. faces significant challenges with weak financial performance and technical indicators pointing to bearish momentum. The high P/E ratio suggests overvaluation, further impacting the stock's attractiveness. The company's strong balance sheet is a positive, but operational inefficiencies and poor cash flow generation are major concerns.
Positive Factors
Low leverage / strong balance sheet
Rock Field's extremely low debt-to-equity ratio and healthy equity base provide durable financial flexibility. Over the next 2-6 months this balance-sheet strength supports investment in store refreshes, product development or temporary cash shortfalls without forcing distressed asset sales or dilutive financing.
Negative Factors
Negative revenue growth
Persistent negative top-line growth signals weakening demand or lost share in core prepared-food retail channels. Over a multi-month horizon, declining revenues erode scale benefits, make fixed-store costs harder to cover, and complicate efforts to rebuild margins without clear channel or product strategy changes.
Read all positive and negative factors
Positive Factors
Negative Factors
Low leverage / strong balance sheet
Rock Field's extremely low debt-to-equity ratio and healthy equity base provide durable financial flexibility. Over the next 2-6 months this balance-sheet strength supports investment in store refreshes, product development or temporary cash shortfalls without forcing distressed asset sales or dilutive financing.
Read all positive factors

Rock Field Co., Ltd. (2910) vs. iShares MSCI Japan ETF (EWJ)

Rock Field Co., Ltd. Business Overview & Revenue Model

Company Description
Rock Field Co., Ltd. engages in the manufacture and sale of sozai products in Japan. It markets its products under the RF1, Kobe Croquettes, Vegeteria, Itohan, Yugo, and Green gourmet brand names. The company was founded in 1972 and is headquarter...
How the Company Makes Money
Rock Field primarily makes money by selling prepared foods directly to consumers through its network of branded retail outlets (e.g., salad and delicatessen shops). Revenue is generated per item sold (such as salads, side dishes, and other ready-t...

Rock Field Co., Ltd. Financial Statement Overview

Summary
Rock Field Co., Ltd. faces challenges in revenue growth and profitability, with declining margins and negative revenue growth. Despite a strong balance sheet with low leverage, cash flow performance is concerning due to significant declines in free cash flow. The company needs to address operational inefficiencies and improve cash generation to enhance overall financial health.
Income Statement
45
Neutral
Balance Sheet
70
Positive
Cash Flow
40
Negative
BreakdownTTMApr 2024Apr 2023Apr 2023Apr 2022Apr 2021
Income Statement
Total Revenue50.99B51.18B51.36B49.97B47.12B43.76B
Gross Profit29.18B29.39B29.64B28.43B27.27B25.40B
EBITDA2.46B3.02B3.46B3.19B3.85B2.83B
Net Income34.00M329.00M1.25B1.08B1.38B1.17B
Balance Sheet
Total Assets34.55B35.47B36.17B36.19B36.65B35.47B
Cash, Cash Equivalents and Short-Term Investments11.97B13.60B14.16B13.82B14.52B13.42B
Total Debt300.00M1.12B1.42B1.69B2.07B2.58B
Total Liabilities5.71B6.55B7.03B7.03B7.56B7.28B
Stockholders Equity28.84B28.91B29.14B29.16B29.08B28.19B
Cash Flow
Free Cash Flow736.00M1.08B2.60B1.43B2.71B489.00M
Operating Cash Flow2.20B2.03B3.56B2.21B3.42B2.76B
Investing Cash Flow-1.86B-1.40B-1.24B-1.08B-1.01B-2.50B
Financing Cash Flow-1.08B-1.19B-1.98B-1.84B-1.31B-733.00M

Rock Field Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1483.00
Price Trends
50DMA
1344.85
Negative
100DMA
1355.08
Negative
200DMA
1405.38
Negative
Market Momentum
MACD
-19.24
Negative
RSI
43.47
Neutral
STOCH
65.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2910, the sentiment is Negative. The current price of 1483 is above the 20-day moving average (MA) of 1298.55, above the 50-day MA of 1344.85, and above the 200-day MA of 1405.38, indicating a bearish trend. The MACD of -19.24 indicates Negative momentum. The RSI at 43.47 is Neutral, neither overbought nor oversold. The STOCH value of 65.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:2910.

Rock Field Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
¥32.65B12.371.96%0.57%7.20%
67
Neutral
¥46.87B-34.213.20%5.11%100.31%
63
Neutral
¥13.73B30.362.16%-1.43%43.68%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
53
Neutral
¥44.64B262.521.97%2.92%-2.70%50.14%
48
Neutral
¥14.10B51.121.61%2.00%-44.01%
46
Neutral
¥34.17B21.751.65%-1.17%-95.57%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2910
Rock Field Co., Ltd.
1,286.00
-179.21
-12.23%
JP:2908
Fujicco Co
1,486.00
-60.92
-3.94%
JP:2831
Hagoromo Foods Corporation
3,480.00
260.01
8.07%
JP:2904
Ichimasa Kamaboko Co., Ltd.
763.00
8.07
1.07%
JP:2918
WARABEYA NICHIYO HOLDINGS Co., Ltd.
2,660.00
502.97
23.32%
JP:2935
Pickles Holdings Co., Ltd.
1,106.00
218.34
24.60%

Rock Field Co., Ltd. Corporate Events

Rock Field to Liquidate Loss-Making Shanghai Prepared Foods Subsidiary
May 19, 2026
Rock Field Co., Ltd. has decided to dissolve and liquidate its wholly owned consolidated subsidiary, Iwata (Shanghai) Restaurant Management Co., Ltd., which operates a deli store and manufactures prepared foods in Shanghai, China. The move follows...
Rock Field Profit Slumps on Flat Sales as FY2026 Outlook Stays Weak but Dividends Edge Up
Mar 6, 2026
Rock Field Inc. reported nine‑month net sales of ¥39.3 billion, roughly flat year on year, but operating profit nearly halved to ¥709 million and profit attributable to owners fell 48.2% to ¥318 million. Despite weaker earning...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 06, 2025