Company DescriptionDavide Campari-Milano N.V., together with its subsidiaries, markets and distributes alcoholic and non-alcoholic beverages in the Americas, the Middle East, Africa, Europe, and the Asia-Pacific. It offers range of spirits categories, including aperitif, vodka, liqueurs, bitters, whisky, tequila, rum, gin, and cognac, as well as champagne and non-alcoholic aperitif under various brands, such as Aperol, Campari, SKYY, Wild Turkey, Grand Marnier, Appleton Estate, Wray & Nephew Overproof, and other brands. The company was founded in 1860 and is headquartered in Sesto San Giovanni, Italy. Davide Campari-Milano N.V. is a subsidiary of Lagfin S.C.A., Société en Commandite par Actions.
How the Company Makes MoneyCampari Group primarily makes money by selling branded alcoholic beverages to the trade (e.g., wholesalers, distributors, retailers, and on-trade accounts such as bars and restaurants). Revenue is generated from the volume of cases shipped and the net selling price achieved for its portfolio, typically supported by brand marketing and route-to-market execution.
Key revenue streams include:
- Branded spirits and liqueurs sales: The core revenue driver is the sale of its portfolio of spirits and aperitifs/liqueurs (sold as finished bottled products). Earnings are influenced by brand mix (premiumization), pricing, promotional activity, and geographic mix.
- Ready-to-drink (RTD) and other packaged offerings: Where applicable within its portfolio, the company earns revenue from RTD products and other packaged formats sold through retail and on-trade channels.
How value is captured in the chain:
- Brand ownership and marketing: A significant portion of economic value comes from owning and building brands. Marketing investments aim to increase consumer demand, supporting pricing power and favorable mix.
- Manufacturing and bottling: Campari earns gross profit by producing (or arranging production of) beverages and selling them at a markup over input costs (ingredients, packaging, production, logistics).
- Distribution model: Depending on the market, Campari sells either through its own distribution organizations (capturing distributor margin where it operates direct routes to market) or via third-party distributors/importers (sharing economics with partners but gaining market access and scale). The exact split by market is not available in this response.
Partnerships and other factors contributing to earnings:
- Third-party distribution and route-to-market relationships: In markets where Campari relies on external distributors, these partnerships are important to reach retailers and on-trade accounts, execute promotions, and manage logistics.
- Channel exposure (on-trade vs off-trade): Sales to bars/restaurants can support brand equity and cocktail visibility, while retail drives scale; shifts in channel mix can affect revenue and margins.
Specific quantitative breakdowns of revenue by brand, region, or channel are null.