Rupa & Co. Ltd. (RUPA) AI Stock Analysis

• Market Cap: ₹11.92B
• Dividend Yield: 1.82%
• Average Volume (3M): 7.77K
• Price to Earnings (P/E): 16.0
• Beta (1Y): 1.28
• Revenue Growth: 0.78%
• EPS Growth: 0.54%
• Country: IN
• Employees: 777
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Manufacturers
• EPS (TTM): 1.82
• Shares Outstanding: 79,524,560
• 10 Day Avg. Volume: 3,642
• 30 Day Avg. Volume: 7,767
• PEG Ratio: 0.92
• Price to Book (P/B): 1.47
• Price to Sales (P/S): 1.20
• P/FCF Ratio: 29.34
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 58 Neutral
• Price Target: ₹156.00 ▼(-3.44% Downside)

Rupa & Co. Ltd.'s overall stock score is primarily influenced by its solid financial performance, despite challenges in cash flow. Technical analysis indicates bearish momentum, which negatively impacts the score. Valuation is moderate, offering a reasonable P/E ratio and dividend yield but not enough to offset the technical weaknesses.

Positive Factors

Margin Sustainability

Healthy gross and operating margins indicate durable cost controls and manufacturing efficiency across the apparel portfolio. Sustained mid-teens+ contribution margins provide room to absorb input volatility and fund brand/distribution investments, supporting profit retention over months.

Balance Sheet Strength

Low leverage and a high equity ratio give the company financial flexibility to finance working capital and invest in distribution or product development without heavy refinancing risk. A positive ROE suggests reasonable returns on shareholder capital over time.

Diversified Brands & Distribution

A multi-brand portfolio and broad domestic distribution reduce dependency on any single channel or segment, supporting steady volume and scale benefits. This structural reach aids consistent revenue capture, sourcing economics, and resilience to localized demand shifts.

Negative Factors

Weak Cash Generation

Declining operating cash flow and negative free cash flow growth signal weaker internal funding for capex, inventory and dividends. Over a multi-month horizon, this can constrain reinvestment, increase reliance on external funding, and reduce buffers against seasonal working-capital swings.

Rising Debt Levels

Although absolute leverage remains low, a trend of rising debt suggests growing reliance on external financing. If continued, higher interest costs and reduced covenant headroom could limit strategic options and increase vulnerability to rate or cash-flow shocks.

Slow Recent Revenue Growth & Cost Pressure

Tepid top-line growth paired with a decline in gross profit points to mounting cost pressures or constrained pricing power. Over several months this can compress margins, limit reinvestment capacity, and necessitate margin-restoration initiatives to sustain long-term profitability.

Rupa & Co. Ltd. Business Overview & Revenue Model

Company Description

Rupa & Company Limited, together with its subsidiaries, engages in the manufacture and sale of hosiery products for men, women, and kids in India and internationally. It offers vests, briefs, inners, drawers, bermudas, capri's, T-shirts, socks, and thermals for men; bras, panties, camisole, leggings, kurti pants, palazzos, T-shirts, capri's, loungers, thermal uppers and lowers, and socks for women; and T-shirts, bermudas, shorts, thermals, and socks for kids. The company offers its products under the Frontline, Jon, Air, Macroman, Macroman M-series, Macrowoman W-series, Euro, Bumchums, Torrido, Thermocot, Kidline, FCUK, Fruit of the Loom, Femmora, and Softline. It also generates power through a windmill. The company sells its products through approximately 1,50,000 retail outlets and various e-commerce portals, as well as through 20 exclusive brand outlets and approximately 1500 dealers. Rupa & Company Limited was founded in 1968 and is headquartered in Kolkata, India.

How the Company Makes Money

RUPA generates revenue primarily through the sale of its branded textile and apparel products. The company markets its products through various distribution channels, including retail stores, e-commerce platforms, and wholesalers. Key revenue streams include direct sales from flagship products such as innerwear, sportswear, and thermal wear. Additionally, RUPA has established strategic partnerships with various retail chains and online marketplaces, enhancing its market reach and consumer accessibility. The company also benefits from seasonal demand fluctuations, particularly during winter months for thermal wear, contributing to its overall financial performance.

Rupa & Co. Ltd. Financial Statement Overview

Summary

Rupa & Co. Ltd. demonstrates solid financial performance with consistent revenue growth and profitability. The balance sheet shows a healthy equity position, though there is a slight increase in debt levels. Cash flow is weakened by reduced operating cash flows and free cash flow growth, posing a challenge for liquidity.

Income Statement

Rupa & Co. Ltd. has shown a steady increase in its revenue over the years, demonstrating a positive growth trajectory, with a 2.38% revenue growth rate in the most recent year. The company's gross profit margin stands at approximately 29.42%, indicating efficient cost management. The net profit margin is healthy at 6.72%, while EBIT and EBITDA margins are at 9.35% and 10.53%, respectively. However, the decline in gross profit from the previous year suggests potential cost pressures.

Balance Sheet

The balance sheet reflects moderate stability with a debt-to-equity ratio of 0.23, showing manageable leverage. The company's return on equity (ROE) is reasonably strong at 8.19%, indicating effective use of shareholders' funds. The equity ratio is high at 67.30%, suggesting a solid equity base relative to total assets. Nonetheless, the company's total debt has increased marginally, which may indicate a reliance on debt financing.

Cash Flow

The cash flow statement reveals a decline in operating cash flow compared to the previous year, which could impact liquidity. The free cash flow growth rate is negative, with a significant decrease from the previous year. The operating cash flow to net income ratio is 0.70, indicating that operating cash flow is covering net income adequately. The free cash flow to net income ratio is 0.61, reflecting a moderate capacity to generate free cash flow relative to net income.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	12.10B	12.39B	12.11B	11.37B	14.68B	13.09B
Gross Profit	3.54B	6.56B	5.91B	5.30B	8.34B	6.91B
EBITDA	1.37B	1.48B	1.31B	1.06B	2.78B	2.65B
Net Income	783.53M	832.92M	697.77M	537.32M	1.92B	1.75B
Balance Sheet
Total Assets	0.00	15.12B	14.46B	13.88B	15.77B	11.66B
Cash, Cash Equivalents and Short-Term Investments	1.96B	1.96B	2.21B	1.13B	1.23B	1.18B
Total Debt	0.00	2.38B	2.39B	2.61B	3.70B	1.61B
Total Liabilities	-10.18B	4.94B	4.88B	4.76B	6.95B	4.37B
Stockholders Equity	10.18B	10.18B	9.58B	9.12B	8.82B	7.30B
Cash Flow
Free Cash Flow	0.00	508.30M	1.46B	1.54B	-1.53B	1.88B
Operating Cash Flow	0.00	586.16M	1.56B	1.85B	-1.16B	2.11B
Investing Cash Flow	0.00	-102.47M	-794.49M	-240.92M	-336.19M	-1.37B
Financing Cash Flow	0.00	-425.88M	-679.61M	-1.58B	1.51B	-717.33M

Rupa & Co. Ltd. Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 161.55
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IN:RUPA, the sentiment is Negative. The current price of 161.55 is above the 20-day moving average (MA) of 156.27, below the 50-day MA of 161.90, and below the 200-day MA of 192.13, indicating a bearish trend. The MACD of -4.06 indicates Positive momentum. The RSI at 30.66 is Neutral, neither overbought nor oversold. The STOCH value of 11.89 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for IN:RUPA.

Rupa & Co. Ltd. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MONTECARLO	73 Outperform	₹11.80B	12.20	―	2.83%	8.10%	59.25%
CANTABIL	70 Outperform	₹24.42B	31.17	―	0.39%	19.90%	27.94%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
RUPA	58 Neutral	₹11.92B	16.04	―	1.82%	0.78%	0.54%
INDTERRAIN	48 Neutral	₹1.70B	-12.61	―	―	-5.67%	71.26%
SPENCERS	41 Neutral	₹3.18B	-1.32	―	―	-21.05%	8.16%

Rupa & Co. Ltd. Corporate Events

Rupa & Co. Announces Trading Window Closure Ahead of Q3 FY26 Results

Rupa & Company Limited has announced that, in line with its Code of Conduct and the SEBI (Prohibition of Insider Trading) Regulations, 2015, it will close its trading window for designated persons and their immediate relatives from January 1, 2026 until 48 hours after the announcement of its unaudited financial results for the quarter ended December 31, 2025. This temporary trading restriction, a standard compliance measure ahead of financial disclosures, aims to prevent insider trading and enhance governance transparency, signaling continued adherence to regulatory norms for investors and market participants, while the exact board meeting date for approval of the results will be communicated later.